Transcript スライド 1

AQUOS LED Sales Guide
LE700/600 Series for Europe
LC-52LE700E
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Contents
1. AQUOS LED Product Review
2. AQUOS Product Information
3. AQUOS LED SYSTEM
AQUOS LED
New X-GEN Panel
New LED Backlight
AQUOS Video Engine Ⅱ
Crystal Clear Technology
4. High Quality Picture
5. Eco-Friendly
6. Other Features
7. Recommended Sales Promotion Tools
8. Specification
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1. AQUOS LED Product Preview
LE700/600 Series
132cm
(52”)
117cm
(46”)
102cm
(40”)
80cm
(32”)
117cm
(46”)
102cm
(40”)
LC-46/40/32LE600E
LC-52/46/40/32LE700E
(46”/40”)
(DVB-T/C)
(TBC!）
80cm
(32”)
(32”)
(DVB-T)
(TBC!）
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1. AQUOS LED Product Preview
Introduce 7 LED Full HD models into the Full HD mainstream zone.
LE700/600 Series
Premium
XS1
B9000
B9000
Step Up
New
XBR7
32
: CCFL TV
LE700
LE700
32
B7000
B6000
LE600
Z4500
Z4500
WE5
WE5
LE600
PFL9664
PFL9664
PFL9604
PFL9604
B650
B650
46
40
PFL9803
PFL9803
B8000
B7000
B8000
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40
: LED TV
PFL9704
PFL9704
X4500
X4500
46
Standard
ZX1
XBR7
ZX1
W5500
W5500
W5500
PFL8404
PFL8404
B550
B530
V5500
V5500
V5500
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2. AQUOS LED Product Information
LE700/600 Series
AQUOS LED enables High Picture Quality and Super ECO-friendly improvement.
High
Quality Picture
- MEGA CONTRAST
- SMART PICTURE SETTING
- RICH COLOUR
Super
Eco-Friendly
-ULTRA LOW POWER
CONSUMPTION
- EASY ECO
- MERCURY FREE
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2. AQUOS LED Product Information
LE700/600 Series
High Quality Picture
■ LED Backlight system achieves unprecedented “Mega” contrast level together with the new X-GEN
Panel.
■ Smart AV mode recognizes the content and viewing environment, and selects the best matching
picture setting automatically.
■ SHARP’s proprietary LED technology reproduces higher colour purity together with the new brilliant
colour processor.
Super Eco-Friendly
■Full LED Backlight system achieves one of the lowest power consumption in the industry, together with
the new X-GEN panel.
■7 ECO Solutions achieves multiple eco-friendly features automatically, even when the users are not
conscious of what they are doing for the environment.
■Mercury-free design by replacing the conventional CCFL backlight with no hazardous components.
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3. AQUOS LED SYSTEM
LE700/600 Series
3 new technologies combined together to make up Sharp’s original system. AQUOS LED System enables
High Picture Quality and ECO friendly improvement.
New
LCD Panel
+
Panel Surface
Sharp’s
“One-of-a-kind”
system!
New
LED Backlight
High
Picture Quality
- MEGA CONTRAST
- SMART PICTURE SETTING
- RICH COLOUR
New
Engine
AQUOS
Video Engine Ⅱ
Super
ECO Friendly
-ULTRA LOW POWER
CONSUMPTION
- Easy ECO
- MERCURY FREE
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3. AQUOS LED SYSTEM
New
New X-GEN Panel
Increased Pixel Control
Wider Aperture
Reduces light leakage
Allows more light to pass through the panel.
ASV Pixel
New alignment layers
Ribs in pixel obstruct
light passage
X-Gen Pixel
Ribless design enables
more light to pass through
For more precise liquid crystal control
Nearly
completely shuts
off light passage
Bright image
Darker Blacks
Dark image
For higher peak brightness and more
efficient luminosity
Industry’s highest
contrast level
Brighter Whites
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3. AQUOS LED SYSTEM
New
New LED Backlight
Proprietary LED package enables high brightness and colour purity.
Enhanced Light Emission
Light Amplifier Dome Lens
Light output and dispersion
improved
Increased Spectrum Coverage
Multi-fluorescents
Newly Developed red and
green fluorescents
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3. AQUOS LED SYSTEM
AQUOS Video Engine Ⅱ
LCD Controller
AQUOS Video Engine II is a name of video enhancing
technology based on a set of LSI(s)/ software.
New
Same as AVE I
(Current model)
DFR Controller (Double Frame Rate)
Improved from AVE I
Image Buffer
Smart AV mode
Selector
Smart
Noise Reducer
（Auto DNR)
Brilliant Colour
Processor
E-Motion
Dejudder
Eco Picture
Controller
New for AVE II
Image Analyzer
Back Light
Controller
LE600/LE700
LE700 Only
Optical
Picture
Control
(OPC)
Motion Image Input (Tuner/HDMI etc.)
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3. AQUOS LED SYSTEM
Crystal Clear Technology
Conventional Technology
Ambient
Light
A conventional panel diffuses light at the
surface, resulting in reduced picture
intensity and compromised black levels.
Natural Clear Technology (32LE600)
Ambient
Light
The smooth surface of the natural clear
technology deflects more light away from
the panel, contributing to deep black levels.
Crystal Clear Technology
Ambient
Light
The Crystal clear technology deflects light
at near equal intensity, drawing it away
from the screen and realizing deep black
levels.
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4. High Quality Picture
Mega Contrast
+
Sharp’s unique LED Backlight System provides extremely fine brightness control in comparison with conventional
fluorescent backlight systems. Combined with the high-contrast new X-GEN LCD panels, this system produces an
extremely high level of contrast, enabling unprecedented degrees of black to reproduce video images with an
incredible sense of depth.
Conventional model
AQUOS LED
Image with poor contrast
Crisp and clear high-contrast AQUOS image
< dimming range >
< dimming range >
100%
0%
< Backlight image>
CCFL
100%
0%
< Backlight image>
Full LED
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4. High Quality Picture
Smart AV mode (LE700 Only)
Smart AV mode automatically selects the best viewing mode, censoring the
viewing environment and the AV contents.
＊ Movie 2 mode appears only in Auto AV Mode
User can select one of several AV modes from R/C.
However user does not change the mode frequently.
AV mode
Standard
Dynamic
■ Based on Viewing Environment
Censoring the room brightness through OPC,
the system automatically adjust the display
brightness and colour scale.
■Based on the Contents
Distinguish whether the signal is of a video
content or a film content, and adjust the
picture settings.
Brightness of room
Movie
Brighter
Dynamic
Movie
Mode
Mode2
Automatically
Adjusted
Standard
Movie
Mode
Mode1
Darker
Video
Film
Content
Dynamic mode ： Vivid picture with high contrast even in a bright environment.
Standard mode ： Vivid picture balancing the contrast and the gradation tone in an average room brightness.
Movie mode1
： Mode suitable when watching a movie, adjusting the gradation, black reproduction and the texture.
Movie mode2
： Higher contrast than Movie mode1. Suitable for watching a film in a bright room.
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4. High Quality Picture
Smart AV mode (LE700 Only) Auto AV Mode automatically selects an optimal picture mode.
Dynamic
Mode
When watching sports in a bright room.
Higher contrast between the
white cloud and the dark tree
Crisp branches
Emphasize on the colour
temperature, contrast,
crispness and the
vividness of the contents.
Vivid grass
colour
Movie
Mode
When watching movie contents in a dark room.
Smoother gradation in the skin
Best colour temperature
Emphasize on the colour
temperature, gradation
and the reproduction of
the dark areas.
Precise reproduction in the dark areas (the texture of the jacket)
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4. High Quality Picture
Auto DNR (LE700 Only)
DNR: Digital Noise Reduction
Auto DNR recognizes the content and select best noise reduction method automatically.
Conventional model
High
DNR Menu
Middle
Low
Fixed Noise reduction
parameters are applied.
Off
Most part is not moving.
AQUOS LED
AUTO
High
Middle
Low
Off
High DNR
Recognize the content
and change DNR parameters
(High/Mid/Low)
Most part is moving.
Fixed Noise reduction
parameters are applied.
Clear Image
Low DNR
High DNR for moving image
sometimes makes motion blur.
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4. High Quality Picture
Rich Colour
+
Richer colour is reproduced by new Brilliant Colour Processor (New colour management processing) making
the best use of LED, keeping the texture of the original contents.
Competitor model
AQUOS LED
Deep, vivid and sharp green colour
vivid red colour
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4. High Quality Picture
100Hz Technology (LE700 Only)
100Hz Technology, coupled with the new X-GEN panel developed for high-speed moving-images provides
smooth, clear pictures for quickly-moving sports scenes and clear lettering in moving captions without blur.
This provides a picture with 100 frames per second (double the conventional 50 frames per second) by
supplementing the picture from the preceding and following scenes using Sharp’s unique algorithm.
The result is the world’s most advanced 100Hz driven full high-definition LCD TVs.
Example with blur
100Hz Technology
picture with no blur
Promotion Point
The 100Hz Technology LCD
provides clear, smooth
and natural reproduction of
scenes with quick motion.
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4. High Quality Picture
100Hz Technology (LE700 Only)
The LE700 Series uses 100Hz technology developed from Sharp’s highly advanced LCD technology.
This provides a picture with 100 frames per second (double the conventional 50 frames per second) by supplementing the picture
from the preceding and following scenes using Sharp’s unique algorithm.
The result is the world’s most advanced full high-definition LCD TVs driven at 100Hz.
Frame 5
1
3
Conventional 50Hz
drive LCD
(50 frames/second)
Frame 5
1 Compensation
2
3
4
100Hz Technology LCD
(100 frames/second)
Conventional
60Hz
Frame
1
drive LCD
(60 frames/second)
Frame 2
Frame 3
Compensation
120Hz
Fine Frame
Motion
Frame
4
5
Compensation
Advanced LCD
Frame 100
One second
(120 frames/second)
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4. High Quality Picture
Film Mode with Dejudder (LE700 Only)
Judder appears when film content is converted to a
48Hz, 50Hz or 60Hz signal.
Promotion Point
Dejudder represents a significant
improvement in picture quality over
previous models resulting in a noticeably
smoother picture for film content.
Advanced (High): Extended dejudder is applied to make film
content appear even smoother.*
Advanced (Low): Dejudder is applied to make film
content appear smoother.
Standard: Motion Adaptive deinterlacing with film
recognition / reverse 3:2 pulldown or 2:2 pulldown is used
to convert interlace content to progressive.
Off: Motion Adaptive deinterlacing is used to convert
interlace film content to progressive.
* Frames per second
*Advanced (High) mode may result in an occasional rendering
error, but the occurrence is rare and largely unnoticeable.
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4. High Quality Picture
Dejudder Technology with Motion Estimation
Visual comparison between video with and without
dejudder technology applied
Left: Without dejudder
Right: With dejudder
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4. High Quality Picture
Gamma Adjustment (LE700 Only)
Promotion Point
Enabling a finer adjustment of mid-level brightness, a
new Gamma Adjustment feature has been added to
the Picture Menu.
Gamma Adjustment lets
the user fine tune the
brightness level without
adversely effecting peak
black and white picture
levels.
Tuning zone
This adjustment is useful
for correcting black and
white levels detail loss.
Gamma can be adjusted to five
possible values:
[ -2
-1
0
+1
+2 ]
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4. Eco-Friendly
“Ultra” Low Power Consumption
Best match of brightness & ultra low power consumption !
The Sharp Full LED has higher lumen output per watt.
Operation power consumption (actual measurement value )
40LE700
Operation Power
Consumption
STORE MODE
(Brightness )
128W
(450cd/㎡)
HOME MODE
(Brightness )
72W
(309cd/㎡)
HOME MODE
Same brightness
condition
62.6W
(200cd/㎡)
▲36%
*Mesurement condition : based on IEC62087 Ed2 regulation
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5. Eco-Friendly
New EU ECO Label criterion
AQUOS LED lower
power consumption can
meet New EU ECO label
requirement.
Operation power consumption of default user mode (HOME)
250
200
Compared with
New EU ECO label requirement …
NEW EU ECO Label
(enforced from Nov.09～)
150
100
50
(W)
From November 1, 2009,
a new EU ECO Label
requirement will be
implemented.
0
68%
32"
49%
51%
54%
40"
46"
LE700/600
52"
Inch size
Inch Size
32"
40"
46"
52"
EU ECO Label (Nov.09～)
88
134
173
200
LE700/600
60
72
89
98
Measurement conditions: based on IEC62087
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5. Eco-Friendly
Seven “Eco” solutions
LED Backlight
Full LED
X-Gen Panel
ECO Picture Control
Main Power switch
ECO button
on R/C
OPC
No signal off
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5. Eco-Friendly
Full LED (SHARP) VS Edge Light (Samsung)
Full LED
Backlight
System
(SHARP)
Air
(Good transmissive rate)
LCD
Short Light Path
How does SHARP’s “Full LED” method consumes consume less power
than competing “Edge Light” methods?
Acrylic fiber
The Light Path is much shorter in the Full LED
method. (If the path is longer, more power is
needed to keep the whole screen equally
lightened.)
SHARP uses air—which has a good transmissive
rate—for distributing light, while competitors use
acrylic fiber with a poor transmissive rate. (If the
transmissive rate is poorer, more light is needed
to get the same brightness)
Edge-lit
backlight
system
(Samsung)
(Poor transmissive rate)
LCD
Long Light Path
Less Power Intensity
Since Full LED’s light path is much shorter than that of
Edge Light, there is lesser power stress on LEDs of Full
LED, to keep the whole screen bright enough.
LED
LED
Electric Current
Full LED
Electric Current
Edge Light
LED
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5. Eco-Friendly
Full LED (SHARP)
Full LED is less power consumption.
Distance
(LED to LCD)
Trans-missive
Rate
Power
Consumption
Structure
Full LED
(Sharp)
Short
Good
Good
Air
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5. Eco-Friendly
X-GEN PANEL
X-GEN Panel is more energy efficient than legacy panel.
ASV(Legacy) Pixel
X-GEN Pixel
Wider Aperture
More energy
efficient
More light to pass
through the panel
More contrast ration is realized
The Sakai Plant’s future technology will now
come.
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5. Eco-Friendly
ECO Picture Control
Eco Picture Control can create the same image quality
by less power consumption.
Dark Picture
LED backlight
Brightness
LCD Image
Less power
Brighter Image
with EPC
Final picture
is the same.
LESS Power
signal amplification
without EPC
Bright Picture
For bright picture, Eco Picture Control make LEDs more brighter
automatically.
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5. Eco-Friendly
Main Power Switch
When going on a trip, energy saving can be done easy.
< Main Power Switch>
AQUOS LED has Main Power switch.
Power consumption in off mode :
less than 0.01W
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5. Eco-Friendly
ECO Button
User can change the TV to ECO mode easily.
ECO Button on R/C
Press ECO button! to save energy
By toggle operation, user can easily
change Energy Save modes.
OFF
This reduces power consumption during operation in all AV MODEs.
Two modes can be selected:
-Standard: This helps reduce power consumption during operation
-Advanced: This helps reduce more power consumption during
operation (approximately ▲10%)
Status Icons (EXAMPLE)
<Picture Menu>
<Channel Information window>
Standard
Advanced
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Promotion Point
5. Eco-Friendly
OPC (Optical Picture Control)
Demonstrate the OPC function by putting your
finger on the OPC sensor to emulate a dark room by
blocking the ambient light.
OPC automatically adjusts the screen brightness according to the ambient room brightness. This is not only ecofriendly since it leads to less conservation of energy, but also easy to the eyes.
Dimly lit room
Brightly lit room
Increase the
picture
brightness
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12
11
1
10
6
3
8
4
7
2
9
3
8
1
10
2
9
12
4
7
5
OPC activation indicator
6
Reduce the
backlight
intensity
5
The OPC level is indicated on the screen
with green leaf-shaped icons.
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5. Eco-Friendly
No Signal Off / No Operation Off
No worry, even if user forgets to turn off the power.
1.
2.
If there is no signal input for 15 minutes.
If there is no operations for 30min. or 3hr.
< ON >
automatically enter standby
mode
< Standby >
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6. Other Features
PYRAMID ICON
The Power Pyramid is the new symbol for…
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6. Other Features
Connection Usability
LE700 series is equipped with 4 HDMI terminals (3 terminals for LE600) to meet all your current and future
digital HD connection needs including set top boxes, BD players, game players, PCs, digital video cameras
and more. It also has a D-Sub terminal for use as a PC monitor.
Video
camera
PC
Game
player
STB
IP STB
BD player
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6. Other Features
HDMI Instaport (LE700 Only)
Without InstaPort
OFF!!
Composite
ON!!
With InstaPort
TVs without InstaPort Technology usually takes 47 seconds to display the contents of selected input
device, for authorizing the device.
However, with InstaPort finishing up the
authorizing work beforehand and be in the standby
condition, the switching of devices can be done
within much shorter time.
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6. Other Features
AQUOS LINK
AQUOS LINK is the HDMI-based control system connecting an AQUOS unit
and a Sharp Blu-ray Disc player, enabling easy operation with a single RC.
Instant Playback
One-Touch Control
Playback from Title List
Simultaneous Power Off
Press the PLAY button on the
AQUOS remote control. Even if
the player is in standby mode,
it will be automatically turned
on and then start playing the
BD title.
Press the FWD, REV, PLAY or
STOP button on the AQUOS
remote control. The player will
start the selected operation.
Press the OPTION button on
the AQUOS remote to display
the AQUOS LINK menu and
choose TITLE LIST. The title
list of the Blu-ray Disc or DVD
will be displayed, and you can
select the title you want to
watch. (LE700 Only)
Press the POWER button on
the AQUOS remote control to
turn off the AQUOS LCD TV.
The player will be
automatically turned off when
the AQUOS LCD TV is turned
off.
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6. Other Features
Promotion Point
Photo Viewer with USB (LE700 Only)
USB flash memory
By connecting USB devices such as
USB flash memories, photos can be
easily viewed with the remote control
and on-screen display.
Digital camera
Slideshow with background music
Photo Viewer
Simple playback
Slideshow
Zoom
Rotate
Easy operation using on-screen display and remote control
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6. Other Features
EPG: Electronic Program Guide
1. Quick EPG (Electronic Program Guide)
The Quick Electronic Program Guide (EPG) enables quick
display of EPG information by continuing to search for
information even while the TV is in stand-by mode.
3. View angle select
User can select the favor EPG format from three types.
1. Wide angle / 2. Zoom / 3. Vertical angle
＜Wide angle＞
Time (6 hours)
2. Genre Icon
The Genre Icons of EPG enables quick search and select
a programme what user want to watch.
Channel
*Samsung models begin to search for EPG data after TV turns on and can show
EPG information only for the currently displayed channel. Additional time is
needed to get EPG information for all channels.
＜Zoom＞
Time (3 hours)
Channel
Advanced EPG (LE700 Only)
Time
＜Vertical angle＞
channel
Genre Icon (News)
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7. Recommended Sales Promotion Tools
E-POP Demo (LE700 Only)
LE700 series are equipped with a demo mode, which introduces the model’s attractive functions with icons for
each function and model. The demo also provides a detailed explanation for some icons, which will be helpful for
customers to understand how each function works.
■ Specifications
-An E-POP demo is available in the store mode.
-Total demo length: Infinite
-Explanation for icons: 10 seconds for each.
■ Operation
-Start: MENU
OPTION
DEMO
Power consumption
level indicator
The demo starts automatically when you turn on the TV.
-Exit: Press the END button on the remote.
-Hold: Press the TEXT HOLD button on the remote.
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7. Recommended Sales Promotion Tools
Tip on Displaying
The AQUOS blue gradation will not be distinctly
visible if the colour of the display tool is dark.
Dark Coloured Tool
If the display tool is light coloured, it will reflect the store
lighting, and thus accentuate the blue gradation more beautifully.
Light Coloured Tool
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LE700E Series
8. Specification
Model name
LC-52LE700E
LC-46LE700E
LC-40LE700E
LE600E Series
LC-32LE700E
LC-46LE600E
LC-40LE600E
LC-32LE600E
Display
Panel
X-GEN panel with Crystal Clear Technology
Backlight
Engine
Resolution
Dynamic Contrast ratio
100Hz
Film Dejudder
ECO
Operation power consumption
ECO Picture Control
Main Power Switch
Eco Button
OPC
No Signal Off
Mercury Free
Design
Decoration Colour
Pyramid Icon
Glass Stand
Audio System
Output power
98 W
X-GEN panel with Crystal Clear Technology
X-GEN panel with Natural
Clear Technology
Full LED Backlight
Full LED Backlight
AQUOS Video Engine Ⅱ
AQUOS Video Engine Ⅱ
1,920 x 1,020
Mega Contrast
●
●
1,920 x 1,020
Mega Contrast
-
89 W
72 W
●
●
●
●
●
●
60 W
89 W
72 W
●
●
●
●
●
●
Blue gradation
Light Silver hair-line
● (w/ Light up illumination)
●
●
-
10W + 10W
10W + 10W
4 (w/ Instaport)
3
2
2
●/●
Photo viewer / Music player
●(Advanced)
●/●(Standard)
60 W
Terminals
HDMI
SCART
Others
DVB-T/C
USB application
EPG
41