Transcript Delivering The Human Network in Cable

DOCSIS 3.0:
Delivering the Connected Life
CCTA Conference
January, 2009
John Horrobin
Product Line Manager, CMTS BU
Cisco Systems, Inc.
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Agenda
 What is DOCSIS 3.0?
 New Services with DOCSIS 3.0
 Deploying DOCSIS 3.0
 Conclusions
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Why DOCSIS 3.0?
Faster
Speeds
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More
Devices
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Better
Multicast
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What is DOCSIS 3.0?
 DOCSIS 3.0 CMTS
DS + US channel bonding
IPv6
IP multicast with IGMPv3 SSM
Downstream RFI
AES and other security enhancements
Network management enhancements
Integrated or modular CMTS
Supports DOCSIS 1.x/2.0/3.0 CMs
 DOCSIS 3.0 Cable Modem
Minimum 4 DS + 4 US channels
DS + US channel bonding
IPv6
IP multicast
Security enhancements
Works with DOCSIS 1.x/2.0/3.0 CMTS
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Cisco DOCSIS 3.0 Solution
Cable Modem
4X4 DOCSIS 3.0
RF Gateway
Universal Edge QAM
HFC
EMTA
4X4 DOCSIS 3.0
2 Phone Lines
CMTS
Modular DS channel
Integrated DS channel
Integrated US channel
Phase 1
88 DS channels
160 US channels
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Residential Gateway
4X4 DOCSIS 3.0
2 Phone Lines
802.11 Wireless
Phase 2
184 DS channels
160 US channels
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Phase 3
304 DS channels
160 US channels
Phase 4
512 DS channels
480 US channels
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DOCSIS 3.0 Benefits to Cable Operators
 New services to generate more revenue
 Improved bandwidth efficiency
 Increased service velocity
 Enables all-IP converged network
 Lower Capex and Opex
 Targeted upgrades
Telepresence
IP Video
Business
Ethernet
Ultra Broadband
Connecting Customers with a New Generation of Cable Services
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How DOCSIS 3.0 Drives Revenue for Cable Operators
Ultra HSD
Internet video download
Data backup
Cable IP Video / IPTV
New
Service
Offerings
Telepresence
Enable Connected
Home Services, Nscreen
services
Ubiquitous services
across devices
Improve the
Bundle/
Cross Sell
Services
Business
Services
D3.0 Value
Drivers
Up Sell of
Anchor
Services
Advertising
Revenue
“Ultra” broadband from
standard HSD
Improve user
experience
Drive New Services
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Leverage D3.0
Bandwidth for targeted
advertising
Churn
Reduction
Internet video to the PC
& other devices
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Match or exceed
competitors services
Leveraging Tru2way and
IP enabled advertising
Maintain Current Base
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DOCSIS 3.0 Improves Network Efficiency in
Delivering Converged Services
 Fat pipes are more efficient
 Dynamic bandwidth sharing on
converged network
Data
 CMTS supports variable bitrate video
50% more video streams with VBR encoding
at equivalent CBR quality (with 4-ch bonding)
Without expensive statistical remultiplexer
Video (CBR)
 Unprecedented bandwidth efficiency for
triple-play services
Data + Video (VBR)
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Enabling DOCSIS 3.0 with Lower Cost per
Channel and Higher Density
1: High-density LC
120%
5 Integrated 1.x/2.0 DS
20 Integrated 1.x/2.0 US
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CMTS Cost per Downstream
CMTS Density
4
80%
60%
3
40%
2
20%
2: Wideband SPA
Density (Mbps per RU)
Cost per Downstream Channel
100%
24 Modular DS with 3.0 DSCB
2 SPA per uBR10012
3: High-density SPA
Carrier
6 SPA per uBR10012
4: Integrated 3.0 LC
1
20 Integrated 3.0 DS
20 Integrated 3.0 US
0%
5: Modular 3.0 LC
72 Modular 3.0 DS
60 Integrated 3.0 US
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Current DOCSIS 3.0 Deployment Status
Over 1 Million D3.0 CPE deployed on Cisco’s CMTS Over 600k
D3.0
CPEs
Slow DOCSIS 3.0 demand
M-CMTS solution for D2.0 BW
expansion enabling future D3.0
capability
Powercom
Emerging Markets
APAC
Plan to
Cover 20%
of Market
Europe
North America
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Agenda
 What is DOCSIS 3.0?
 New Services with DOCSIS 3.0
 Deploying DOCSIS 3.0
 Conclusions
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New services, changes in traffic & consumer trends…
New Services
Internet Video Growing Rapidly
20,000
Ultra HSD
Data
Streaming
video
PB/month
Social
Networking
N-screen,
Place & Time
shifting
10,000
Internet Video to TV
Internet Video to PC
VoIP
Video Communications
Gaming
P2P
Web/Data
0
2005 2006 2007 2008 2009 2010 2011 2012
Video in the Internet is driving
bandwidth at 41% CAGR.
Business Drivers
By 2012, 50% of internet traffic is
expected to be video
Competition
Service
Velocity
Source: Cisco
To address these trends, SPs need a robust IP pipe with more bandwidth to and
from the home – DOCSIS 3.0 provides the robustness & the needed bandwidth
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Multi-screen
Delivery
Music
Transforming
End User
Experience
Personal
Channels
Interactive
TV
Multi-format
Internet
Streaming
Photos
New Media
Experience
DOCSIS 3.0 enables
the delivery of Rich
Media
Photos
Internet
VoD
Personal
Advanced
Advertising
Social
TelePresence
User
Generated
Content
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Web 2.0
Integration
Interactive
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Many Devices, One Experience
From Web 2.0
Web 2.0
Personal
Broadcast
TV& More
Communication
Rich Media
Social
Consumer Experiences
More Visual, More Social, More personal
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IPTV for Cable Operators
Leveraging the DOCSIS 3.0 Network – More services to more devices
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Rapid EPG
Customization
Niche and Internet
Content via XoD
Support for Multiple
Languages
Integrate Voice, Video
and Data Services
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The SP “residential” Opportunity
Expand the Value of “the Bundle”
Interactive & Community / Social
Applications
Internet & Premium
Content Services
Applications
View Personal
Content on the TV
Communications
Service Providers could bundle rich applications
with their DOCSIS 3.0 SPEED offering!
Showcase improvement in Service velocity and
user experience anywhere, anytime, anycontent
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Bonded DOCSIS 3.0
Data Service with VOIP –
A Winning Combo for SMB
Business Services
 DOCSIS 3.0 and bonded
services present good entry
opportunity for SMB market;
and SMB will likely be the
early adopter for bonded
services.
 100+ Mbps HSD services
 Available DOCSIS 3.0 SMB
Solutions:
Multi-line VOIP
IP Video service to SMB
High bandwidth Ethernet over
DOCSIS service – L2VPN
Data back-up
 6.1 million+ small businesses in
U.S. today
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$36
$10
$35
$8
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$6
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$4
$32
$2
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$0
$30
2007
2008
2009
2010
Cable Residential VoIP Revenue (Bn) - CAGR 25%
SMB VoIP Market (Bn) - CAGR 55%
Cable Residential VoIP ARPU - CAGR -3%
Source: Kagan Research, AMI Partners, Inc. 4/25/2007
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Agenda
 What is DOCSIS 3.0?
 New Services with DOCSIS 3.0
 Deploying DOCSIS 3.0
 Conclusions
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Deploying Downstream Channel Bonding
DS Bonding
Group 1
Video
Headend
IPTV
System
Internet
Fiber Node 1
CM
Integrated
or
Modular
CMTS
CM
VoIP
System
Fiber Node n
CM
CM
CM
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CM
CM
DS Bonding
Group n
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CM
CM
CM
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Deploying Upstream Channel Bonding
DS Bonding
Group 1
Video
Headend
IPTV
System
Internet
US Bonding
Group 1
Integrated
or
Modular
CMTS
VoIP
System
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DS Bonding
Group n
US Bonding
Group n
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Fiber Node 1
CM
CM
CM
CM
CM
CM
CM
CM
Fiber Node n
CM
CM
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Broadcast IPTV with RF Spanning
8-ch Cable Modem
Bonding
Group 1
Video
Headend
IPTV
System
Internet
RF
Spanning
Integrated
or
Modular
CMTS
CM
CM
CM
CM
CM
Broadcast
IPTV Services
VoIP
System
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Fiber Node 1
Fiber Node n
Bonding
Group n
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CM
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Agenda
 What is DOCSIS 3.0?
 New Services with DOCSIS 3.0
 Deploying DOCSIS 3.0
 Conclusions
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Conclusions
 DOCSIS 3.0 enables a media-rich user experience with:
Faster speeds
More devices
Service convergence
 DOCSIS 3.0 provides the tools required to build a
scalable, efficient, cost-effective access network
 Cisco DOCSIS 3.0 solutions provide industry-leading
scalability, density and cost performance
Telepresence
IP Video
Business
Ethernet
Ultra Broadband
Connecting Customers with a New Generation of Cable Services
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