Transcript Comcast Network Overview - EASTERN PENNSYLVANIA CHAPTER

Next Generation Interactive Experience
Steve Allinson
tru2way™ is a trademark of Cable Television Laboratories, Inc.
Tru2way Benefits
• Uniformity: same interactive guide experience regardless of device
manufacturer
• Open: Standards based rather than proprietary, enabling MSO and
3rd party application providers to write to standard APIs
• Time to market: write one application and run on all devices rather
than writing multiple similar applications
• Device qualification: devices are qualified to a standard, so
integration of new devices is faster and less costly
• Interactivity: DSG (DOCSIS Set-top Gateway) environment
facilitates fast bidirectional communication
• Abstraction: middleware abstracts hardware from applications
• Retail sales enabled: consumers can purchase televisions and
other devices and connect to Comcast supplied CableCard
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Tru2way Specification Hierarchy
CableLabs OCAP / tru2way
DVB Globally Executable MHP (GEM)
Sun Java (VM, IO, AWT, JMF, Java TV, etc)
CableLabs specifications:
• OCAP
• DVR Extension
• Front Panel Extension
• Device Settings Extension
• Home Networking Extension (DLNA / UPnP)
• eTV (Application Messaging and Binary Interchange Format)
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Tru2way Device Architecture
(Comcast Solution)
Device Mfr
CA Provider
TVWorks
Java Apps
eTV2
Mon.
App
Navigator
App
TVA4.0
(Java)2
CANH1
Services
Library
eTV
GW
A2x
TVA3.1
(C )
VOD
Client
3rd Party
GuideWorks
Mfr
Apps3
OCAP Stack & JVM
STB Firmware
OS and Drivers
OS and Drivers
Device HW
M-Card
A2x
Device HW
eCM
tru2way
1. Bundled with the Monitor App
2. 2nd phase of tru2way planned for 1H 2010
3. Retail and leased manufacturer apps differ
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Tru2way Device Architecture
Component
Description
Embedded Cable Modem (eCM)
DOCSIS/DSG
Tru2way (OCAP) Stack
Includes JVM, OCAP APIs, and
underlying native implementation
Enforces MSO business policies
Monitor App
CANH
Navigator App
App layer CA abstraction.
Used for authorization and PPV.
Provides services to Navigator
App
Provides user interface
Manufacturer Apps
Diagnostics & Settings
eTV Apps
Interactive applications
Services Library
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Tru2way Devices
OpenCable Host 2.x
Device Capabilities:
• Embedded DOCSIS cable modem
• CableCard Interface
• Fast processor and extensive memory
Device Classes:
• Retail iDCR (Interactive Digital Cable Ready) televisions
• Retail settop/setback devices
• Leased DVR settops
• Leased non-DVR settops
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Tru2way Applications
Types of Java Applications:
• Bound Applications – Delivered with a program
• Unbound Applications – Not tied to a program
• Monitor Application
• Type of unbound application
• Enforces MSO policy
• Allows other apps to run
• Manufacturer Applications
• Diagnostics
• Watch TV
• Settings
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Comcast tru2way Applications
Application Milestones:
• Aspen JVR 1.0 – already deployed on Panasonic TVs
• Aspen JVR 1.1.1 (2Q ‘09) – retail devices and non-DVR leased devices
• Aspen JVR 2.0 (3Q ‘09) – MOU retail devices and DVR leased devices
• Barcelona 1.0 (1H ‘10) - all tru2way devices
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Comcast tru2way Aspen Guide
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Comcast tru2way Barcelona Guide
Next generation tru2way user experience:
• HD (16x9) graphics
• Enhanced TV (eTV) Applications
• Superior VOD experience
• Navigator enhancements
• Expanded search capabilities
• Personalization
• New DVR features
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Tru2way System
System Highlights:
• High speed data system (DOCSIS/DSG)
• National infrastructure (Comcast solution)
• Regional application servers (Comcast solution)
• System Information delivered to Host Devices as SCTE-65 over
DSG Broadcast Tunnel
• Device firmware downloaded via OpenCable Common Download
• Application download signaled via XAIT over DSG Broadcast
Tunnel
• SCTE-18 EAS delivered over DSG Broadcast Tunnel
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Tru2way MOU
Agreement Between 6 Largest Cable
Companies and Consumer Electronics
Companies
Tru2way MOU Highlights:
• MSOs must achieve tru2way system readiness by 7/1/09
• MSOs must deploy at least 20% of new leased devices with Tru2way
after 7/1/09
• MSOs must maintain application compatibility with MOU devices for at
least 5 years
• MSOs must carry CBS with Gemstar-TV Guide EPG data
• Adopter iDCR devices may be multi-mode (Cable & CE)
• Adopters may achieve self-certification
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Tru2way MOU
Tru2way Licensees:
• ADB
• LG Electronics
• Alticast
• Motorola
• AMD
• Pace
• Broadcom
• Panasonic
• Cisco
• Samsung
• Digeo
• Sony
• EchoStar
• Texas Instruments
• Funai
• Thomson
• Intel
• Toshiba
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Retail Store Experience
STEP 1
1.1 Retail sales
representative pitches
customer on Tru2Way.
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STEP 2
Retail sales representative
uses kiosk to:
3.1 Customer receives
order confirmation and
instructions for next steps.
2.1 Verify serviceability.
3.2 If applicable, customer
schedules installation with
Retail Tech.
2.2 Select Tru2Way option
with Comcast or Retail
Tech installation.
2.3 Submit order via G2B
to National Call Center.
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STEP 4
4.1 National Call Center
receives G2B order and
performs order
validation.
4.2 National Call Center
performs credit
validation and adds
tru2way services.
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Comcast Pro Install
STEP 5
5.1 TV is available in
customer home, but not
mounted on the wall.
5.2 Comcast Pro arrives
for installation with
MCard.
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Home Installation
STEP 6
6.1 Comcast Tech
checks levels to make
sure within DSG spec
6.2 Comcast Tech calls
Dispatch/DOJ to add
MCard (if not assigned)
and Host attributes to
account.
STEP 7
7.1 If required, MCard
firmware downloaded.
STEP 8
STEP 9
8.1 TV tunes to Channel
1 upon activation
completion.
9.1 Customer mounts TV
on wall.
7.2 If required TV Firmware
downloaded.
7.3 OCAP Stack & Aspen
Applications downloaded.
6.2 Comcast Tech
inserts MCard into TV,
connects coax, and
powers on TV.
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Tru2way References
• http://www.tru2way.com
• http://www.cablelabs.com
• http://www.opencable.com
• https://opencable.dev.java.net
• http://www.mhp.org
• http://java.sun.com/products/javatv
• http://www.dlna.org
• http://www.upnp.org
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