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Confidential Trade Secret Property of Philips
Test Pattern
Robert Bleidt
VP, Product Management and
Business Strategy
MP4Net Business
Philips Digital Networks
MPEG-4: An Open Standard for Broadband and Wireless
Sun Media Partner Summit – IBC 2001
Confidential Trade Secret Property of Philips
What is MPEG-4?
Confidential Trade Secret Property of Philips
What Is MPEG-4?
Open Standard:
Unified:
International Standard:
Integrates synthetic media (2D and 3D
Continued Innovation
Stability
graphics) with natural media (traditional
Mulitple Suppliers audio and video)
Components from Different
Anyone can implement
Suppliers will Interoperate
Easier use than combination of discrete
No Proprietary Control
proprietary Delivery
technologies
to multiple platforms
An Open, Unified International Standard for
delivery of Rich Multimedia over IP networks
Rich Mulitmedia:
IP Networks:
The combination of graphics,
video, and audio in interactive
multimedia experiences
MPEG-4 is optimized for
streaming over Internet
Protocol networks
Confidential Trade Secret Property of Philips
Profiles of MPEG-4
• Just as MPEG-2 has profiles, such as Main or Simple; so does
MPEG-4. Because MPEG-4 includes many tools and technologies,
there are many profiles defined:
Philips MP4Net is focusing on the
most practical profiles today
• Simple
• Core
• High Quality Audio
• Advanced Simple
• Main
Interoperability among suppliers
assured through ISMA (more later)
Currently, MPEG-4 version 2 has
19 Video Profiles
8 Audio Profiles
9 Graphics Profiles
• Simple Scalable
2 Java Profiles
• Texture, Animated Texture, Facial Animation, …
Confidential Trade Secret Property of Philips
Why Use MPEG-4?
Confidential Trade Secret Property of Philips
Streaming Media Formats
MPEG-1,2
Set-Top Box
TV Station,
Satellite, DVD
Content
Narrowban
d IP
Delivery
Emerging
Broadband
and Mobile IP
Networks:
DSL, Cable
Modem,
GPRS, 3G
TV
Real Video,
Windows Media
Philips
MPEG-4
Confidential Trade Secret Property of Philips
PC
Mobile Phone
Embedded
Processors
Embedded
Processors
The Premise of MPEG-4
• 1. With the advent of broadband IP delivery channels to
consumers, such as Cable Modems, DSL, IP-enabled set-top
boxes, or 2.5G/3G wireless networks, streaming video
becomes a primary delivery medium instead of an
accessory one or curiosity.
• Example: today web sites are a secondary promotional medium for
broadcasters. With the quality and security available over broadband
networks, broadcast web sites will be able to offer pay-per-view or
subscription content to consumers.
• 2. The standards and markets for broadband streaming
media are not yet established.
• 3. Content creators and aggregators will prefer an open
standards streaming media format that is not under the
proprietary control of a single supplier who may be a
potential competitor.
Contrasting MPEG-4 to Proprietary Formats
Element
Proprietary or Traditional Solution
MPEG-4
Text Layout
HTML and Style Sheets
MPEG-4 BIFS (Text)
(built in player)
Video
Insert Real, WMT, QT Active-X
control
MPEG-4 Video
(built in player)
Audio
Insert Real, WMT Active-X control
MPEG-4 Audio
(built in player)
Vector Graphics
Add
Flash Animation
Proprietary
solutions
MPEG-4 BIFS (2D and 3D)
(built in player)
Hot Spots or
Interactivity
Synchronization
Scene
Composition
work well in isolation, but
Can’t add hot spots to video, use
are difficult to integrate
JavaScript or image maps on
graphics
to build interactive rich
multimedia
applications
Write
custom Java
application for
MPEG-4 has
MPEG-4 BIFS
built-in
support for
(built
in player)
building rich
multimedia.
MPEG-4
BIFS
features of controls that are useful
and hope
(built in player)
Use SIML?
MPEG-4 BIFS
(built in player)
Why MPEG-4?
• MPEG-4 is destined to be the broadband content
delivery standard:
– ISO Standard allows interoperability between
vendors and across platforms
– Support from multiple vendors in three different
markets:
• PC secure content streaming/download
• VOD over IP to STB/TV
• Mobile devices – 3G Phones, Wireless appliances
– Support from Semiconductor, Consumer
Electronics, and Applications Industries
Confidential Trade Secret Property of Philips
Explaining MPEG-4
Myths
“MPEG-4: key enabler or science fiction?”
EE Times, February 19, 2001
Confidential Trade Secret Property of Philips
MPEG-4 Myth #1
“MPEG-4 is not a standard yet”
ISO has issued version 1 of MPEG-4 as an International Standard.
Compliant implementations are available from several suppliers,
including Philips. For example, Philips has demonstrated
interoperability with the Sun Microsystems Media Central Server.
Philips
STB
Sun Server
Philips Encoder
Philips
Player
Confidential Trade Secret Property of Philips
MPEG-4 Myth #2
MPEG-4 standard is “not focused on
anything”
ISMA to specify a subset of MPEG-4 for practical streaming
delivery over IP networks. The first version of this specification
will be available mid-year.
ISMA’s Charter:
ISMA is the Internet Streaming Media Alliance founded by Apple,
Promote
a standard
delivering
streaming
MPEG-4 to
over IP
Cisco,
Kasenna,
IBM,for
Philips,
and Sun
Microsystems
through anthe
industry-wide,
non-profit
alliance.
accelerate
market adoption
of open
standards for streaming
Buildmedia
uponover
ratified
MPEG-4
video & audio specifications over
rich
Internet
Protocols.
IETF defined unicast and multicast protocols.
Accelerate demand for MPEG-4 over IP products and services
through the sponsored marketing and user education
programs.
Confidential Trade Secret Property of Philips
MPEG-4 Myth #3
Object Based Coding: “science fiction”
and “nothing more than a gadget”
Some truth to this myth – General Object
Segmentation (transmitting an arbitrary scene as
separate objects) is still in the future. But let’s look at
two practical applications…
Confidential Trade Secret Property of Philips
MPEG-4 Object Coding
Studio
Ordinary TV
Home
Main Program (Newscast)
OTS Graphic (Story
Intro)
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18 
+
Studio/
Post-production
Composited Image
MPEG-4 Decoder
Station Bug (Sponsor)
MPEG-4
+
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18 
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18 
Graphic Overlay (Stock
Ticker)
Confidential Trade Secret Property of Philips
MPEG-4:
Pay-per-View Application
Buy the Ball !
In this famous Philips demo, the ball is
coded as a separate object. The rest of
the scene is sent as rectangular video
for free. You must pay to see the ball.
YOU BOUGHT THE BALL!!!
Dedicated hardware has already been
developed for sports broadcasting to
track the position of the ball in realtime. Thus, this is a practical
application of MPEG-4 arbitrary video
objects today.
Confidential Trade Secret Property of Philips
EPG Concepts
• MPEG-4 offers the opportunity to combine multiple streams
of video and graphics together in a single transport stream.
• Philips Research and MP4Net have developed a hypothetical
EPG application to show the power of MPEG-4.
• In addition to 2-D graphics and text, program previews are
sent as low-bitrate MPEG-4 video and audio streams
• These previews are dynamically selected for display based
on user’s selections
• Demonstration is a prototype/mock-up only and is not
intended as a product
Confidential Trade Secret Property of Philips
Enhanced Broadcast Services – EPG Demo
Confidential Trade Secret Property of Philips
Who is MP4Net?
Confidential Trade Secret Property of Philips
Who is “MP4Net”?
•New business unit formed in
2000 to commercialize
Philips MPEG-4 and related
technologies.
•Locations:
Pari
s
Eindhove
n
Sunnyval
e
–Sunnyvale, CA
(Management, Marketing, Manufacturing,
Support, Applications Engineering)
–Paris, FR
(Video & Systems Engineering)
–Eindhoven, NL
(Audio Engineering)
–Tel-Aviv, Israel
Hassel
t
(Authoring Engineering)
Tel-Aviv
–Hasselt, Belgium
(Embedded Engineering)
Confidential Trade Secret Property of Philips
Philips WebCine MPEG-4 Product Line
• Real-Time Encoder
– Real-time Audio and Video encoding up to SIF/CIF
resolution at 30/25 fps
– Compliance with ISO MPEG-4 standard
• MPEG-4 High Quality Audio Profile L2 (AAC audio and
CELP speech encoding)
• MPEG-4 Video Simple and Core Profiles
– Multicast 'live' streaming output
• Streaming Server
– Unicast RTP/RTSP streaming over TCP or UDP
– Reflection of multicast streams into unicast connections
– Supports ISO MPEG-4 hinted files and standard IETF
streaming protocols
– Supports up to 1000 simultaneous connections
• PC Player
– Supports Win9x, WinME, Win2000, WinNT 4.0
– Free Download from www.mpeg-4.philips.com
Why Philips MPEG-4?
• First supplier with end-to-end encoder, server, player
solution
• Superior technology through Philips’ 15 years of MPEG
technology development: MPEG-1, 2, 4, 7, 21
• Commitment to build complete system solutions
• Branded players with customer look, links, and interstitials
available – no attempt to capture your customers
• Supplier with professional video and consumer electronics
heritage
Confidential Trade Secret Property of Philips
For more information
on MPEG-4, visit our
website at
www.mpeg4player.com
Confidential Trade Secret Property of Philips
Back-up Slides
Confidential Trade Secret Property of Philips
What is MPEG-4?
•Approved ISO International Standard for
Interactive Multimedia:
•Rectangular
•Arbitrary
•High Quality
•Low-Bitrate
•Speech
–Graphics
•2D
•3D
–Interactivity
•JavaScript
Plus 2D and 3D
bitmapped and
vector graphics
and Interactivity
•MPEG-J
–Standard Interface to Digital Rights Management
Confidential Trade Secret Property of Philips
VIDEO
4
MPEG
LINKS
GRAPHICS
–Audio
Audio and Video
of MPEG-1,-2
improved and
adapted for IP
Networks
AUDIO
–Video
What is MPEG-4?
•Approved ISO International Standard for
Interactive Multimedia:
–Video
•Rectangular
•Arbitrary
Simple,
Advanced Simple
Profiles
–Audio
•High Quality
•Low-Bitrate
•Speech
High Quality
Audio Profile
–Graphics
•2D
•3D
Core 2D
Profile
–Interactivity
•JavaScript
Philips
Roadmap for
Implementing
MPEG-4:
Today: Audio
and Video
Soon: 2D
Graphics and
Scripting
•MPEG-J
–Standard Interface to Digital Rights Management
Confidential Trade Secret Property of Philips
Philips MPEG-4 Efforts
•
•
•
•
•
Philips MPEG Participation – 15 Years
Participation in MPEG-4 – 8 Years
Demonstration of First MPEG-4 streaming demo - Sept 1998
Demonstration of First MPEG-4 Set-top Box – April 2000
Demonstration of MPEG-4 Personalized Advertising with Symah
Vision – April 2000
• Commercial Introduction of WebCine Encoder, Server, Player
– Sept. 2000
• Interoperability Demo on Compaq iPAQ with Packet Video
– Sept. 2000
• MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000
Confidential Trade Secret Property of Philips
Philips MPEG-4 Efforts
• Founding Member, Internet Streaming Media Alliance
– December 2000
• Demonstration of Secure MPEG-4 with InterTrust
– December 2000
• Interoperability Demo with Sun Server – December 2000
• Demonstration of MPEG-4 over commercial GPRS network
– March 2001
• MPEG-4 Decoder Licensed to TriMedia – March 2001
• Demonstration of BIFS VOD Applications on PC and TV
– April 2001
• Acquisition of Veon (Tools for Broadband Rich Multimedia)
– April 2001
Confidential Trade Secret Property of Philips