Transcript Document

New Product Presentation
“Formula 4-Stroke, Small Engine,
Commercial Grade Oil”
May 23, 2006
Power Sports Group
The Little Engines that Could
(or try, anyway)
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Compact Engines
Temperature extremes
Continuous operation
Intermittent operation
Inaccessibility
Plain old neglect
Manufacturers Position
SAE 30
5W-30, 10W-30
Synthetic 5W-30, 10W-30
F
C
-20
-30
0
-20
20
-10
32 40
0
60
10
80
20
100
30
40
* “Air cooled engines run hotter than automotive
engines. The use of non-synthetic multi-viscosity
oils (5W-30, 10W-30, etc.) in temperatures above
40 F (4 C) will result in higher than normal oil
consumption.”
Source - Briggs & Stratton owners manual,
Model series 90000, 100000, 2004
“Formula 4-Stroke, Small Engine Oil”
Commercial Grade
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Advanced formula, full synthetic
SAE 10W-30 / 30
API SL / CF
Commercial Grade
Meets requirement of major
utility engine manufactures
• Unsurpassed protection and
extended service capabilities
Designed for Versatility
• One oil for both gas & light duty diesel fueled
engines.
• One product for all manufacturers of engines.
Applications
4-Stroke small displacement gas & light duty
diesel fueled utility engines.
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Lawn Mowers • Power washers
Garden Tractors • Log Splitters
Garden Tillers • Transfer pumps
Snow Blowers • Welders •Trowels
Portable Generators • Chippers
Cement Mixers • Skid-steers
Water Pumps • Excavators
Air compressors • Ditch diggers
Equipment Manufacturers
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Toro
Ariens
Craftsman
John Deere
MTD
Bolens
Dixie Chopper
Yard-Man
Coleman
Troy-Bilt
Ex-Cell
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Generac
Snapper
Simplicity
Ingersoll
Wheel Horse
Homelite
Devilbass
Poulan
Thomas
Bobcat
Porter-Cable
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Campbell Hausfeld
Massey Ferguson
Caterpillar
Kubota
New Holland
Homelite
Potential Users
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Home owner
Lawn care services
Small engine repair centers
Agricultural customers
Construction companies
Golf courses
Highway maintenance
Equipment rental businesses
Users of emergency and rescue equipment
Amusement parks
Secondary Market
• Motorcycles, ATVs and Go Karts
requirement an SAE 10W-30 or 30 oil.
No friction modifiers
Wet-clutch compatible
Meets JASO MA2 frictional properties
• Gasoline or diesel fueled cars and trucks
requiring an SAE 10W-30
or 30 oil API service
classification SL / CF
Product Code & Packaging
“Formula 4-Stroke, Small Engine Oil,
Commercial Grade”
ASE - QT
ASE – 01
ASE – 30
ASE – 55
Single quart
Case of 12 quarts
30 gallon drum
55 gallon drum
Technical & Physical Properties
Base
Synthetic
CCS
5,462 cP @ 25 C
SAE Grade
10W-30 / 30
Fire Point  C (F)
236 (457)
API Service
SL / CF
Pour Point  C (F)
-39 (-38)
JASO (frictional
MA2
Total Base Number
8.4
10.6
Volatility % loss
4.12
Viscosity @ 40
C, cSt
67
Four Ball Wear
para 1 (scar dia)
0.4
Viscosity Index
146
High Temp / High
Shear (cP)
3.25
properties)
Viscosity @
100 C, cSt
Performance Review
• Bench testing vs. engine
testing.
• Tecumseh 150 hour
endurance test.
(Reviews the ability for an
oil to function in an extended
service environment)
• Many try, few succeed.
• Requirement for
Tecumseh field service
approval
Test Protocol
Engine type
4T Tecumseh,
Centura XLC, model
LEV120, vertical
shaft
Avg. oil temperature
283 F.
Operating
speed
Constant 3,200
rpms
Avg. intake air
temperature
103.5 F.
Fuel
MID
Avg. cylinder head
temperature
570.9 F.
Load
Fan
Avg. exhaust
temperature
1256.4 F.
Duration
Terminates at 150
Hours
Rating method
CRC
AMSOIL ASE Results
Tecumseh 150 Hour Endurance Test
Sludge Merit
Rating
10 = Clean
Oil Sump
10.0
Cylinder Case
10.0
CRC Manual 20
Oil sump
ASE Results (cont.)
Tecumseh 150 Hour Endurance Test
Sludge Merit
Rating
10 = Clean
Valve Spring
Housing
9.7
Oil Pump Gear
10.0
Valve spring housing
CRC Manual 20
ASE Results (cont.)
Tecumseh 150 Hour Endurance Test
Varnish Merit
Ratings
10 = Clean
Oil Sump
9.8
Cylinder Case
9.8
Valve Spring
Housing Area
7.5
CRC Manual 20
Cylinder case
ASE Results (cont.)
Varnish Merit Ratings
10 = Clean
Piston Skirt – Thrust Side
9.62
Piston Skirt – Anti-Thrust
9.782
CRC Manual 20
Side
Piston Under Crown
7.0
Cylinder Wall
7.0
Piston Ring Sticking
Top Ring
2nd
Ring
Oil Control Ring
10 = Clean
no sticking
10.0
10.0
10.0
Piston
ASE vs. the Competition
Average Daily Oil Consumption
25
Ounces
20
15
21.9
10
5
7.6
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AMSOIL ASE
Petroleum Competitor
ASE vs. the Competition
Viscosity Increase
1800
1600
1400
cSt.
1200
1000
1660.47
800
600
400
200
200.45
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AMSOIL ASE
Petroleum Competitor
ASE vs. the Competition
Wear Comparison
140
Wear Metal Levels in PPM
AMSOIL ASE
Petroleum Competitor
120
100
80
120
60
103
40
20
77
53
52
13
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Iron
Copper
Aluminum
Pricing
• U.S. cost per quart
Dealer - $4.65
Retail - $5.85
Cost Comparison
Product Name
Part # or
Product Code
Viscosity
API
Service
Container
Size
Price
Price
per Oz.
Briggs & Stratton,
Synthetic
100074
SAE 5W-30
SG, CD
32
$6.25
$0.20
Tecumseh,
Synthetic
730263A
SAE 0W-30
SL, SJ
32
$5.99
$0.19
Formula 4-Stroke,
Small Engine
(retail)
ASE
SAE 10W-30 /
SL, CF
30
32
$5.85
$0.18
Formula 4-Stroke,
Small Engine
(dealer)
ASE
SAE 10W-30 /
SL, CF
30
32
$4.65
$0.15
Based on typical internet cost per quart
Features and Benefits
• Multi-viscosity – Offers all season performance.
• Shear stability – Provides protection against viscosity
loss at high temperatures or in continuous operation
applications.
• Advanced corrosion additive system – Provides the
maximum protection possible during periods of non-use
or extended storage.
• Full synthetic base – Designed for high stress
operation and over a broader ambient temperature
range.
Features and Benefits
• Extended service life – Offers additional protection for
infrequently serviced or inaccessible equipment. Added
safety margin for neglected equipment.
• Gas and diesel performance – One oil covers a
broader range of applications. Less chance of
misapplication.
• Versatility – One product for all compact engine
manufacturers.
• Wet-Clutch compatible – Suitable for motorcycle and
ATV applications
New Product Presentation
“Formula 4-Stroke, Small Engine Oil,
Commercial Grade”
May 23, 2006
Power Sports Group