Transcript Structure Trophy Holding

Introduction
August
2007
Company introduction
Combining 7 successful and well-known brands,
HOLDING TROPHY continues to grow and to use
the brands’ both technical and commercial synergies
to consolidate and to become market leader
for Apparel and Accessories in motorcycle market worldwide
Olivier de Roaldès - CEO
Head office in Gennevilliers - France
Warehouse Gennevilliers - France
Competences
• Experience over 5 decades in motorcycle market & industry
• Back ground in Professional Motor Racing with SEGURA and BERING
• Focused on domestic + international markets
• Extensive range of motorcycle Apparel with different brands covering all
market needs for multiple 2-wheel user (Touring, City, Roadster and Sport)
• Use the best protective (+Aqua, +Cold, +Crash and Comfort) materials
according to the latest standards and safety regulations, such as
Primaloft® and Gore-Tex® materials
• Extensive catalogues and technical sheet support for each brand
Competences
• Act and anticipate on new tendencies
• Know-how in each product group and brand
• Continuous quality control (according to advanced QMS) in production
(supported by our own office Shanghai / PRC), before loading and
arrival in France before stocking product in warehouse
• Quality failure rate average, less than 0,8 % per model
• Service at all levels: creative, competitive, flexible, efficient and reliable
• Cross cultural and multilingual collaborators
Key facts
• HOLDING TROPHY is largest French group in Apparel for motorcycle market
• Market leader (50 % market share) in France
• With its consolidated turnover HOLDING TROPHY belongs to Top 5 Europe
• HOLDING TROPHY brands are sold to over 6.000 outlets worldwide
• Subsidiaries in Italy, Netherlands and UK
• Partnership with major importers in Canada, Greece, Hungary, Portugal,
Spain, Scandinavia and Switzerland
Key facts
• Commercial offices and Central warehouse in Gennevilliers (Paris region)
• Warehouse 8.000 m², 6.500 pallet positions, 25 collaborators
• 3.500 article numbers / 650.000 pcs sold in 2006 / 500.000 pcs in stock
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Custom made production (BAGSTER and BULLSTER) at 2 sites in France
• Number of collaborators: +/- 250
– Office, Warehousing, Production, (170x)
– R&D / buying room (20x)
– Sales France (30x)
– Export (30x)
Key facts
• Domestic sales represents 69 % of total turnover group
• Share % turnover per brand:
BLH/STT
Bullster
8%
2%
Bagster
20%
Bering
55%
Segura
15%
• HOLDING TROPHY is present in more than 40 countries worldwide
Distribution in Europe
= domestic market
= Subsidiary
= Importers
= Target market
Distribution world wide
Importers:
Austria
Brazil
Canada
Chile
Colombia
Croatia
Czech Republic
Finland
Guadeloupe
Guyana
Greece
Hungary
Island
Japan
Malta
Norway
Poland
Portugal
Russia
Slovenia
Spain
Sweden
Switzerland
Turkey
Venezuela
…. (more to come)
Structure HOLDING TROPHY
HOLDING TROPHY
FRANCE
TROPHY SHANGHAI
TROPHY SRL
ITALY
PLASTEX
DRV
TROPHY LTD
UNITED KINGDOM
TROPHY BV
BENELUX
BLH / STT
BAGSTER
BULLSTER
API
Our brands:
Apparel :
Bags and Accessories
Screens and Shields
Air-Bag
System
Holding Trophy Apparel Segmentation
Top of the Range
HI-TECH Items
Textile => road
Custom and
Touring Rider
« Racers »
Leather => sport
Core Market
Price Range from :
99 to 199 €
Commuters and scooters users
First Price
• 1951: Creation of PLASTEX, production of heat-sealed waterproof clothing
• 1992: Birth of BERING brand
BERING with its mascot “the Polar Bear” is a perfect choice for
Apparel Wear collection for Bikers
• 1999: Creation of CAMERON, luggage
adapted for 2-wheels (tank bag, back-pack,
panniers and saddle bag)
• 2007: BERING remain specialist motorcycle Apparel by excellence with
the widest range available on the market
Best value for money in protective clothing, price, quality and style
• Available in all product lines for all use:
• City
• Roadster
• Sport
• Touring
Jackets, Touring coats, Coats, Trousers, Superbike combi, Clothing for Kids, Boots and Shoes,
Rain equipment, Gloves, Cold Killers , Protection Accessories, ..
• Sold in more than 4.000 specialized retail outlets all across the World
1967:
Creation of Racing and Leather clothing SEGURA
Integral part of Golden Age of Continental Circus
The most famous French Racers wears Sports-Combi of SEGURA
90’s:
Brand suffers and disappeared in 1999
2002:
Purchase of SEGURA by HOLDING TROPHY
2007:
SEGURA spirit is alive with new attractive
high-end collection of leather and
textile clothing
1997:
Launched by Bernard L’Hermite
2005:
Joined HOLDING TROPHY
2007:
BLH stands for design and elegance with a reasonable price level for
the high street market / suburban 2-wheel user
Best value for money without comprising safety of 2-wheel user
1984:
Purchased by Jacques Nicolas from Plasti Confection Company
specialized in slipcovers / beach mattresses and garden furniture
1998:
After nearly 2 decades of internal and external growth the company
is called BAGSTER
2005:
Market leader in France, Bagster products are bought by 2-wheel user
all around the world (from USA to Japan)
2006:
Incorporation with HOLDING TROPHY
Seatster and Comfort Seats, Tank and Seat Covers,
Rucksack, Helmet bag, Pannier, Laptop case,
Shoulder and Strap bag, Bum bag, Tail bag,
Stiffener, Winster Aprons, Aprons & muffs, etc.
• Created in 1969 by SECDEM
• BAGSTER takes over windscreen business of SECDEM in 2005
• Launch of brand BULLSTER: design and manufacture of windscreens, fly
deflectors and wind shields for all types of motor cycle as well as other
technical accessories such as head light covers, wind shields for prototype,
old-timers, race and rally cars, boats and airplane cockpits, ..
• Annual production 20.000 pcs
• Support for R&D department of HOLDING TROPHY GROUP
• Study new protective materials and systems for motorcycle user
• Study reports of French Government (Ministry of Transports and Tourism)
on transport / automotive accidents
• Comparison protective quality with competing brands
Collection:
• Protective Clothing and accessories
• Maintenance tools
• Waterproof and winster aprons
• Seatster and comfort seats
• Tank and seat covers
• Screens, fly deflectors and wind shields
• Luggage and saddle bags
Schedule
• Spring / Summer novelties presented at Autumn Trade Shows
Delivery to wholesaler/dealer period “Feb / Mar / Apr”
• Autumn / Winter presentation to dealers July – October
Delivery to wholesaler/dealer “Oct / Nov / Dec / Jan”
• Lead time collection from conceptual thinking until final delivery
to wholesaler / dealer: 9 – 12 months
• Renewal collection: 25 % each year
• Information on discontinued series 6 months ahead
Materials and System features:
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Gore-Tex®
Cordura
3M Scotchlite™
Thinsulate®
Hipora®
Knox™
Polartec™
Adjusting Dynamic Technology
Air Dynamic System
Primaloft®
Armex
X’tech
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Leather
Softshell
Metalix
Nylon
• BW Tech
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Schockless Protection CE
Water Air Controlled
Zirtec
Weather Shield Technology
Lamine Gore
Micro light
Neoprene
Example of Technical
Product Sheet
Many thanks for your attention!
If further information is required, please do not hesitate to contact our team:
HOLDING TROPHY
4/6 Route du Môle – Darse 2/3 – Bât C46 – CE 208
92637 Gennevilliers Cedex
FRANCE
T: +33 (0)1 41 47 37 37
F: +33 (0)1 41 47 37 00
E: [email protected]