Transcript PowerPoint 프레젠테이션

Ch 8. What Makes a Great Analytic
Professional?
Taming The Big Data Tidal Wave
7 June 2012
SNU IDB Lab.
Jee-bum Park
Outline
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Who Is the Analytic Professional?
The Common Misconceptions about Analytic Professionals
Every Great Analytic Professional Is an Exception
The Often Underrated Traits of a Great Analytic Professional
Is Analytics Certification Needed, or Is It Noise?
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Who Is the Analytic Professional? (1/2)
Analytic Professional
 The most common names used traditionally
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Analyst
Data miner
Data scientist
Predictive modeler
Statistician
 Analytic Professional
– Spend a lot of time analyzing big data and using tools
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Who Is the Analytic Professional? (2/2)
Analytic Professional
 Great analytic professional
– Have no problem picking up a new programming language or tool
– Learn about a new data source and how it can be applied
Analytic professional
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Big data
Outline
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Who Is the Analytic Professional?
The Common Misconceptions about Analytic Professionals
Every Great Analytic Professional Is an Exception
The Often Underrated Traits of a Great Analytic Professional
Is Analytics Certification Needed, or Is It Noise?
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The Common Misconceptions about Analytic Professionals (1/3)
The Common Misconceptions
 It is usually assumed that
– A great analytic professional is going to need
 A statistics, math, computer science, or similar degree
– Success will require a master’s or PhD degree
– Programming experience
 The logic behind this criterion is that
– A great analytic professional must be able to use tools well
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The Common Misconceptions about Analytic Professionals (2/3)
The Common Misconceptions
 Having skills is certainly necessary to be a great analytic
professional
 But they are not sufficient to make a person a great analytic
professional
 While those skills are important, they are not the most important
factors in distinguishing a great analytic professional
Statistics
Math
Programming
Great analytic
professional
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The Common Misconceptions about Analytic Professionals (3/3)
The Common Misconceptions
 A great analytic professional
– Understand the business problems an organization is trying to solve
– Understand how to generate the analysis needed to address the
organization’s business problems effectively
Analytic professional
Solving effectively
Business problems
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Outline
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Who Is the Analytic Professional?
The Common Misconceptions about Analytic Professionals
Every Great Analytic Professional Is an Exception
The Often Underrated Traits of a Great Analytic Professional
Is Analytics Certification Needed, or Is It Noise?
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Every Great Analytic Professional Is an Exception (1/3)
Education
 Don’t focus exclusively on formal education
 Focus on whether an analytic professional has learned what is
required to do the job
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Every Great Analytic Professional Is an Exception (2/3)
Industry Experience
 A great analytic professional in one industry can learn about
another and become great there
 Getting some outside perspectives from another industry can be
quite beneficial
 A team can learn a lot from somebody outside the industry
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Every Great Analytic Professional Is an Exception (3/3)
Beware “The List”
 Hire knowledge and skills, not check boxes
 Many aspects of a great analytic professional involve factors that
aren’t technical in nature at all
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Outline
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Who Is the Analytic Professional?
The Common Misconceptions about Analytic Professionals
Every Great Analytic Professional Is an Exception
The Often Underrated Traits of a Great Analytic Professional
Is Analytics Certification Needed, or Is It Noise?
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The Often Underrated Traits of a Great Analytic Professional (1/4)
Commitment
 Commitment is a trait that benefits every profession
 This trait tends to come across in an interview based on how the
candidate describes hos or her past work and successes
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The Often Underrated Traits of a Great Analytic Professional (2/4)
Creativity
 Creativity is how to get around those barriers and still get to an
end result that hits the mark
 A creative analytic professional will have a good story to tell you
 For example
– Clean data is only in textbooks
– Clean-enough data
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The Often Underrated Traits of a Great Analytic Professional (3/4)
Business Savvy
 Great analytic professionals have the ability to understand the
business model
– How analytics can address that business’s problems
 Great analytic professionals are going to be able to focus on what
the important metrics and outcomes
 For example
– The right level of granularity
– Focusing on the important
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The Often Underrated Traits of a Great Analytic Professional (4/4)
Presentation and Communication Skills
 A great analytic professional is going to be able to engage nontechnical people
 Analytic professionals must get the results across to them
effectively, or the results may as well not exist
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Outline
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Who Is the Analytic Professional?
The Common Misconceptions about Analytic Professionals
Every Great Analytic Professional Is an Exception
The Often Underrated Traits of a Great Analytic Professional
Is Analytics Certification Needed, or Is It Noise?
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Is Analytics Certification Needed, or Is It Noise?
Analytics Certification
 It’s not a bad thing that they have the skills and motivation to pass
a relevant exam
 But certainly they will only be a starting point in assessing a
candidate
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Thank you