Transcript Slide 1

Deck Overview
Audience:
• General Audience not familiar with Oracle Product Strategy
Time:
• 1.0 – 1.5 Hours
Presentation Goals:
• The goal of this deck is to explain at a high level Oracle’s BI
Strategy and Products. The slides within this deck provide the
presenter with standard slides across BI Suite, BI Applications
and Enterprise Performance Management.
Last Updated 5/23/2007
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Oracle BI Strategy and Products
Presenter
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
Business Intelligence is the #1 Priority
“…the most important technology in 2007 is business intelligence”
Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007
Product Strategy Drivers
From:
To:
Analysts
Pervasive use
Historical data
Real-time, predictive data
Fragmented view
Unified, enterprise view
Reporting results
Insight-driven business process
optimization
Analytic tools
Unified infrastructure and
prebuilt analytic solutions
Planning silos with
limited BI
Enterprise Performance
Management System
Oracle’s Product Strategy
• Integrated Business Intelligence Database
• Business Intelligence & Data Mining Functions Integrated in
Database
• Integrated Business Intelligence Tools
• Best-of-Breed, Next Generation Business Intelligence
Technology Platform
• Integrated Analytic Applications
• Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications
Exploits Any Information Technology Environment
The Industry’s Most Comprehensive BI Solution
ORACLE BUSINESS INTELLIGENCE APPLICATIONS
BI Applications
Multi-source
BI Applications
For DBI
BI Applications
for EPM
Performance
Management
ORACLE BUSINESS INTELLIGENCE SUITE
Oracle BI Suite Enterprise Edition
Oracle BI Suite Standard Edition
Oracle BI Suite SE1
ORACLE DATABASE with DATA WAREHOUSING OPTIONS
OWB/ODI
Oracle Partitioning
Oracle Data Mining
Oracle OLAP
BI SE and BI EE Interop and Migration
Paths for BI SE (Discoverer) Customers
1. Stay on BI SE forever
•
•
•
•
10.1.2.2 just delivered (Calculated Members)
10.1.2.3 and 11g in progress
Dedicated development team
Lifetime support
2. Use both to gain new function
•
•
•
Leverage Disco EULs as a data source
Discoverer analysis surfaced in Dashboards
Use Delivers for alerting
3. Migrate SE to EE
•
Metadata migration utility, methodology, and Oracle
Consulting services
Oracle BI Suite Enterprise Edition
Unified Business Intelligence Infrastructure
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web
Services
Common Enterprise Information Model
Oracle
BI Server
Intelligent Caching Services
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process
Common Enterprise Information Model
Enables Consistency, Security, Reuse, Flexibility
Presentation Layer
• User roles, preferences
• Simplified view
• Logical SQL interface
Role-based views of the information
Semantic Object Layer
•
•
•
•
•
•
Dimensions
Hierarchies
Measures
Calculations
Aggregation Rules
Time Series
Consistent definition of business
measures, metrics, calculations
Physical Layer
• Map Physical Data
• Connections
• Schema
Model once, deploy anywhere
Across any data sources
Common Enterprise Information Model
“Model once, deploy everywhere”
Business Processes
 Information consistency
 Information availability
 Eliminates data silos
 Increased user adoption
 Greater Leverage in IT
Microsoft Office
Disconnected Analytics
Interactive Dashboards
Proactive Alerts
Formatted Reports
Ad Hoc Analysis
Common Enterprise Information Model
Oracle BI EE Server
Oracle BI Server
Next-Generation BI Server
• Common Enterprise
Information Model
Oracle BI EE
End User Products
Other 3rd Party
Tools
• Advanced calculation &
federation engine
• Intelligent request
generation and optimized,
distributed data access
• Analytical and Operational
reach
• Mission critical scalability
and performance
Native RDBMS
• Oracle
• SQL Server
• DB2
• Teradata
ODBC
Multi-dimensional
• XMLA
• Oracle OLAP Option
• MS Analysis Services
• SAP BW
Other
• XML,
• Excel
• Text
End User Products
Enterprise Edition
Oracle
Interactive
Dashboards
• Guided experience leads user from insight to action
• Intuitive and interactive dashboards/scorecards
• Personalized, function-specific and role-based
Oracle
Answers
• Powerful ad-hoc analysis via 100% Web UI
• Zero training environment
• Create, modify and author analysis, pivots and
dashboards
Oracle
Delivers
• Dynamic problem/opportunity detection and
notification
• Automated analytic workflows and processes
• Tailored delivery for wide range of mobile
devices
Oracle
BI Publisher
• Uses Word and Adobe as report layout tools
• Many sophisticated outputs
• Extract once, Publish many times
Enhances Existing Customer Investments
“Hot-Pluggable” Integration with Heterogeneous Systems
Portals
Analytic Tools
and Reporting
Applications
Desktop Tools
Any JSR 168
Portal
Oracle BI, HYSL, BOBJ,
COGN, MSTR, Actuate ..
Oracle EBS, Siebel, SAP,
PeopleSoft, JD Edwards ..
Excel, Outlook,
Lotus Notes ..
Common Enterprise Information Model
Oracle BI Server
Security
Oracle
Kerberos
iPlanet
MSFT AD
Novell
Custom
Others ..
Data Access
Oracle RDBMS
Oracle OLAP Option
Microsoft SQL Server
& Analysis Services
IBM DB2
Teradata
Essbase
SAP BW
XML, Excel, Text
Others ..
ETL
Oracle Data Integrator
(Sunopsis)
Oracle Warehouse
Builder
Informatica
Ascential
Others ..
Oracle BI Applications
Single or Multi-source Analytic Apps Built on OBIEE
Sales
Service &
Contact
Center
Order
Management
& Fulfillment
Marketing
Supply
Chain
Financials
Human
Resources
Oracle BI Applications
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web
Services
Oracle BI Suite EE
DW Schema
Packaged
ETL Maps
Universal
Adapters
IVR, ACD, CTI
Hyperion
MS Excel
Other Data Sources
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto
Comms
& Media
Complex Consumer
Sector
Mfg
Sales
Service &
Contact
Center
Pipeline
Analysis
Energy
Financial
Services
High
Tech
Insurance
Life
& Health Sciences
Public
Sector
Travel
& Trans
Marketing
Order
Management
& Fulfillment
Supply
Chain
Financials
Human
Resources
Churn
Propensity
Campaign
Scorecard
Order
Linearity
Supplier
Performance
A/R & A/P
Analysis
Employee
Productivity
Triangulated
Forecasting
Customer
Satisfaction
Response
Rates
Orders
vs. Available
Inventory
Spend
Analysis
Sales Team
Effectiveness
Resolution
Rates
Product
Propensity
Cycle Time
Analysis
Procurement
Cycle Times
Customer
& Product
Profitability
HR Compliance
Reporting
Up-sell /
Cross-sell
Service Rep
Effectiveness
Loyalty and
Attrition
Backlog
Analysis
Inventory
Availability
P&L Analysis
Workforce
Profile
Cycle Time
Analysis
Service Cost
Analysis
Market Basket
Analysis
Fulfillment
Status
Employee
Expenses
Expense
Management
Turnover
Trends
Lead
Conversion
Service
Trends
Campaign ROI
Customer
Receivables
BOM Analysis
Cash Flow
Analysis
Return on
Human Capital
GL / Balance Compensation
Sheet Analysis
Analysis
Other Operational
& Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition
Procurement
Operations
Finance
Marketing
HR / Workforce
Customers
Sales
Customers
Service
Customers
Distribution
Advanced Analysis Often Spans
Heterogeneous Data Sources
How does call center agent tenure, training, & compensation
affect efficiency and cross-selling performance?
What is the impact of my average handle time, average queue
hold time and one-and-done rate on customer satisfaction?
How do I reduce agent turnover and staffing costs?
Suppliers
Suppliers
Suppliers
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto
Comms
& Media
Complex Consumer
Sector
Mfg
Sales
Service &
Contact
Center
Pipeline
Analysis
Energy
Financial
Services
High
Tech
Insurance
Life
& Health Sciences
Public
Sector
Travel
& Trans
Marketing
Order
Management
& Fulfillment
Supply
Chain
Financials
Human
Resources
Churn
Propensity
Campaign
Scorecard
Order
Linearity
Supplier
Performance
A/R & A/P
Analysis
Employee
Productivity
Triangulated
Forecasting
Customer
Satisfaction
Response
Rates
Orders
vs. Available
Inventory
Spend
Analysis
Sales Team
Effectiveness
Resolution
Rates
Product
Propensity
Cycle Time
Analysis
Procurement
Cycle Times
Customer
& Product
Profitability
HR Compliance
Reporting
Up-sell /
Cross-sell
Service Rep
Effectiveness
Loyalty and
Attrition
Backlog
Analysis
Inventory
Availability
P&L Analysis
Workforce
Profile
Cycle Time
Analysis
Service Cost
Analysis
Market Basket
Analysis
Fulfillment
Status
Employee
Expenses
Expense
Management
Turnover
Trends
Lead
Conversion
Service
Trends
Campaign ROI
Customer
Receivables
BOM Analysis
Cash Flow
Analysis
Return on
Human Capital
GL / Balance Compensation
Sheet Analysis
Analysis
Other Operational
& Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition
Service and Contact Center Analytics
1 Prebuilt ETL to extract data from over 3,000
operational tables and load it into the DW, sourced
from CRM systems, call center telephony middleware
and other sources
3 Pre-mapped metadata, defining real-time access to
analytical and operational sources, embedded best practice
calculations and metrics for the contact center
 Presentation Layer
 Logical Business
Model
Business Analytics
Warehouse
2 Service Analytics utilizes ETL routines that extract
data from 2,000+ operational tables and load it into 15
star-schemas available for immediate analysis
 Physical Sources
4 A “best practice” library of over 150 prebuilt role-based
intelligence dashboards, reports and alerts for service and
contact center agents, managers and executives
Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances
trending up?
Gain
Insights
What is the aging of
Due Balances?
Who are the Customers
and Collectors?
Drill to
Due Balances by Region
Target collection efforts to
reduce overdue balances
• Business Function:
Receivables
How long is the
underlying Overdue
Balance pending?
Drill to
Overdue Invoice Detail
Take Action
Are Payment Terms
in compliance?
Is DPO on target?
• Role:
Director, Credits & Collections
• Objectives:
• 1) Maximize Cash Flow
• 2) Control Risk of
Receivables Portfolio
Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances
trending up?
Gain
Insights
How long is the
underlying Overdue
Balance pending?
Who are the Customers?
Drill to
Overdue Invoice Detail
Take Action
Target collection efforts to
reduce overdue balances
Speeds Time To Value and Lowers TCO
Build from Scratch
with Traditional BI Tools
Oracle Analytic Applications
Training / Roll-out
Oracle Analytic Applications
solutions approach:
• Faster time to value
• Lower TCO
• Assured business value
Define Metrics
& Dashboards
DW Design
Training / Rollout
Back-end
ETL and
Mapping
Define Metrics
& Dashboards
DW Design
Back-end
ETL and
Mapping
Months or Years
Weeks or Months
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Easy to use, easy to adapt
Role-based dashboards and
thousands of pre-defined metrics
Prebuilt DW design, adapts to your
EDW
Prebuilt Business Adapters for
Oracle, PeopleSoft, Siebel, SAP,
others
Enterprise Performance Management System
Integrates Transaction, Intelligence, Financial Systems
Financial
Performance
Management
Systems
Enterprise
Performance
Management
System
Enterprise
Resource
Planning
Systems
Operational
Business
Intelligence
Systems
Oracle BI Product Strategy
Key Product Differentiators
• Enterprise Semantic Model
• Cross-Source Model Centric vs. Single Source Reporting
• Pervasive Business Insight
• Empower Business Users with Embedded Insight
• Real Time Predictive Insight
• Activity Monitoring and Predictive Analytics
• Business Process Optimization
• Sense & Respond with Intelligent Business Processes
• Fastest Time to Value & Lowest TCO
• Pre-packaged Performance Management & Analytic Applications
• Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP
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Oracle and Hyperion
Enterprise Performance Management System
Oracle with Hyperion
Set
Goals
Plan
Align
Insight
Performance
Action
Report
Monitor
Analyze
The New, Extended Oracle BI
A System for Enterprise Performance Management
Oracle Business Intelligence
BI and Performance
Management Applications
BI Tools and Foundation
Hot-Pluggable
 Operational Business
Intelligence Applications
 Performance Management
Applications
 Integrated with each other
 Best-of-breed Business
Intelligence Tools
 Integrated BI Foundation
 Enterprise Semantic Model
Works with any information technology
environment – Oracle, non-Oracle, or mixed
Oracle Business Intelligence Tools & Foundation
Extended and Unified Business Intelligence Infrastructure
Data
Integration
Ad-hoc
Analysis
Interactive
Dashboards
Essbase
Analytics
Reporting &
Publishing
Proactive
Detection
and Alerts
Disconnected
& Mobile
Analytics
MS Office
& Outlook
Integration
Common Enterprise Information Model
Integrated Security, User Management, Personalization
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
Essbase
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process
Oracle Business Intelligence Applications
An Enterprise Performance Management System
Reporting
Modeling
Sales &
Marketing
Scorecarding
Planning
Budgeting
Financial
Analytics
Analytic Apps
Financial
Management
Human
Resources
Planning
Consolidation
Order
Management
& Fulfillment
Supply
Chain
Scorecards
Verticals
Common Enterprise Information Model
Oracle Business Intelligence Foundation
OLTP & ODS
Systems
Data Warehouse
Data Mart
Essbase
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process