Chap 1 - What is Multimedia
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Transcript Chap 1 - What is Multimedia
What Is Multimedia?
CECS 5110
What Is Multimedia?
Multimedia is a computer-based interactive
communications process that incorporates
text, graphics, sound, animation, and video
Interactive
Key
feature of multimedia
User determines what content is delivered,
when it is delivered and how
Non-linear
Computer-based Multimedia
2 or more media
Computer multimedia
Multi-sensory experience – real world
Multi-sensory memory imprints
Different learning styles benefit
Hypertext - links
Hypermedia - hypermedia ware
Hypermedia
Based on cognitive theories of how people
structure knowledge and how they learn
Links to navigate
Non-sequential navigation
Hypermedia Applications
Instructional courseware
Appropriately introduced
Follow-up activities
Teacher and students’ own creations
Multimedia Advantages
Engrossing – deep involvement
Multi-sensory
Creates knowledge connections
Individualized
Teacher and student creation
Multimedia Disadvantages
“Lost in cyberspace”
Lack of structure
Non-interactive – if one-way, no feedback
Text intensive content
Complex to create
Time consuming
Cognitive overload
Linear content
Multimedia Growth
Marketing Standpoint
User Standpoint
Multimedia Growth
Marketing Standpoint
Computer price
1992 – 1 mil - $2,500 or $1,000 upgrade
1996 – 24 mil - $1,500 or $300 upgrade
Multimedia titles
1992 – 5,000 - $100
1996 – 15,000 - $30
Hype - “killer applications”
Value added – enhances computer use
Multimedia Growth
User Standpoint
User control
No
longer only lectures and/or printed materials
Any sequence of the material, any time,
anywhere, any modality
Individualization
Address
different learning styles and needs
User decides how material is presented:
visual, audio, textual
Adjusting level of difficulty
Multimedia Growth
User Standpoint (cont.)
Action
Active processes: simulations, acting out a play,
testing knowledge and feedback
Examples
500 Nations, Grandma and Me , Magic School Bus
Major Categories of
Multimedia Titles
Entertainment
Education
Corporate communications
Reference
Major Categories of
Multimedia Titles
Entertainment
Games: action and graphics
Action + storytelling
Physical coordination + mental outwitting
Education
Accommodates different learning styles:
association vs. experimentation; auditory vs.
visual
Provides feedback, levels of difficulty, evaluates
skills, nonlinear presentations
Major Categories of
Multimedia Titles
Corporate communications
(marketing and training)
Attract
attention to a message
Product catalogs, published magazines, touchscreen kiosks, online shopping, …
Stockholder's meeting, sales rep pitch,
conference speaker, employee orientation and
training, …
Major Categories of
Multimedia Titles
Reference
CD: encyclopedias, census data, directories,
dictionaries
Delivering Multimedia
Compact disc
Inexpensive, easy mass produce and distribute
Kiosk
Computer system to access info, perform
transactions or play games
Convenience, reduces personnel costs, but
expensive maintenance
Online
Web pages, product advertisement, demos, …
The End
University of North Texas
Dr. Vicky Cereijo