Transcript Shaw Webinar Presentation 2010

WINTER 2010
WEBINAR
What Will We Be Discussing?
• New Product
Launches
• New Marketing
Concepts
• New Merchandising
for Home
Foundations
• Miscellaneous Items
• Q&A
New Products – Property Solutions
Product Description
Style Name
Marketing Comments
Wt.
Type
Stain
Description
Attention
Performer - Multi's
20
M/C
Stain Safety
BCF Nylon
Background
Sub FHA Golden
18
Twist
R2X
BCF EB Nylon
Eco Edition
Sub FHA Golden
18
Twist
R2X
BCF EverAgain Nylon
Character (B)
Sub FHA Context
18
Twist
R2X
BCF EB Nylon
Eco Image (B)
Sub FHA Context
18
Twist
R2X
BCF EverAgain Nylon
Clarksville (B)
Concord - Berbers
25
Texture
R2X
BCF Nylon
Eco Options (B)
Eco Choice - Berbers
25
Texture
R2X
BCF Nylon
Continuum
Concord - Multi's
25
M/C
Stain Safety
BCF Nylon
Context
Golden - Berbers
25
Twist
R2X
BCF EB Nylon
New Products – Home Foundations
Product Description
Style Name
Accordance (B)
Marketing Comments
Collinsville - Berbers
Hacienda
Wt.
Type
Stain
Description
25
Texture
R2X
BCF Nylon
25
Texture
Stainmaster
Stainmaster BCF Nylon
Perimeter
30 oz. Collinsville
30
Texture
R2X
BCF Nylon
Short & Sweet (S / B)
Anso version - Amplified
25
Twist
R2X
Anso BCF EB Nylon
Exposition
Amplified - Berbers
25
Twist
R2X
BCF EB Nylon
Ambience
Fascinating - Berbers
25
Texture
R2X
Anso BCF EB Nylon
25
Twist
Stainmaster
Stainmaster BCF Nylon
At Home
Instant Impact
Nylon PCU
28
Pattern
R2X
BCF Nylon
Ready To Play (S / T)
Enhanced Body BCF
30
Texture
R2X
BCF Nylon
Holloway I (S / B / T)
32 / 30
Twist
R2X
Anso BCF Nylon
Holloway II (S / B / T)
42 / 40
Twist
R2X
Anso Caress BCF Nylon
Crosstown I
Enhanced Body BCF
40
Texture
R2X
BCF Nylon
Crosstown II
Enhanced Body BCF
50
Texture
R2X
BCF Nylon
Ultra Twist (S / B / T)
32
Twist
R2X
Anso Caress BCF Nylon
Ultra Twist II (S / B / T)
42
Twist
R2X
Anso Caress BCF Nylon
Cobble Way (SD)
Solution Dyed PET
40
Pattern
R2X
BCF PET
Visual Intrigue (SD)
Solution Dyed PET
40
Pattern
R2X
BCF PET
Front & Center I 12' & 15'
43
Texture
R2X
BCF Nylon
Front & Center II 12' & 15'
53
Texture
R2X
BCF Nylon
New Products - Hardwood
Epic
HW219
Nottoway Hickory 5” (3 New Colors)
HW354
Nottoway Hickory 3 ¼” (New Width)
HW255
Paradise Cove
HW258
Crystal Cove
HW267
Carnival
HW269
Santa Cruz
Solid
HW357
Appaloosa
HW351
Solid Advantage 2 ¼”
HW352
Solid Advantage 3 ¼”
HW356
Solid Advantage 5”
New Products - Laminate
Domestic Luminiere Crystal Lake Collection
HL933 Mount Airy
HL934 Spring Creek
HL935 Whitaker
New Products – Tile & Stone
Porcelain
TGF59
TGF60
Domingo
13x13
18x18
Touchstone
12x12
18x18
10x13 Wall
Broadway
12x12
18x18
6x6
3x6
Shiloh
12x12
18x18
6x6
3.6
TGF10
TGE88
TGE87
Sonora
12x12
12x24
18x18
TGE85
TGE86
Durango
13x13
20x20
Nautilus
12x12
18x18
6x6
TGF62
TGF63
TGF64
TGE53
TGE54
TGE55
TGE56
TGE62
TGE63
TGE64
TGE84
TGE78
TGE79
TGE80
New Products – Tile & Stone – Pg. 2
Ceramic
TGF80
TGF81
Hidalgo
13x13
17x17
TGF50
TGF51
Foundation
13x13
17x17
TGF12
TGF13
Moab
13x13
16x16
New Marketing Tools
Home Foundations
What is Performance Plus?
• A simplified, three-tier performance
warranty system designed specifically for
single family builder channel needs.
Why Performance Plus?
• Trade up from Base!
• Add significant value to our current level 1
and 2
• Simplify our Product Selection
• Bring logic to and simplify Warranties
• Facilitate Homebuyer Trade-up Selection
• More Pro-Active Shaw HF Branding
Performance Plus Selection Guide
Performance Plus Graphic
Performance Plus Stickers
Performance Plus Medallions
New Merchandising
Home Foundations
HF / Vogue Card Display – ST248
20”D x 56”W x 48”H
Holds 20 Type 315 Cards
TYPE 315 CARDS AVAILABLE
Style #
HGG36
HGC80
HGJ36
HGG48
HGG96
HGJ37
HGJ12
HGJ65
HGJ13
HGJ21
HGJ22
HGG73
HGG50
HGJ14
HGG97
HGJ10
HGG63
HGJ24
HGJ26
Style Name
Collinsville
Warrior Classic
Accordance (Collinsville Berbers)
Freebird
Dream Run (30 oz. Near Texture)
Perimeter (30 oz. Collinsville)
Amplified (Soft EB Twist)
Short & Sweet (S) (Anso Amplified) / Short & Sweet (B) (Anso Exposition)
Fascinating (Soft Anso Texture
Exposition (Amplified Berbers)
Ambience – Anso (Fascinating – Berbers)
Pocono
New Standard
Wondrous
Brisco (S) (B)
Coordinate I / Coordinate II
Top Talent (S) (B)
Holloway I (S) (B) (T)
Holloway II (S) (B) (T)
NOTE: Above 19 products may be ordered as a package & choose from the 2 products
below for a total of 20 products
HGG84
HGE64
Baseline
Red Bud
Carpet Displays
SY225 – HF Vertical Display
20”D x 29”W x 65” H
New !
For Carpet & Hard Surface
SR746 - 24 Slot Vertical
Swatch Rack
21”D x 29”W x 64”H
New Display !
Hard Surface Displays
SY225 – HF Vertical Display
20”D x 29”W x 65” H
SY226 – HF Arm Card Display
20”D x 59”W x 65”H
New!
For Carpet & Hard Surface
New Display!
Other Topics
• SD Nylon Product, Marketing and Pricing
Strategy
• 25% Recycled Content in Anso Nylon and
PET
• R2X Pet Urine Warranty