Transcript Going up a league - Welcome to FBE

A presentation by Deborah Green –
Chief Operating Officer
FBE Forum
Thursday 20th 2008
Our Objectives
 To bring more business to the region
 To encourage more individuals to relocate
 To raise the profile of Leeds as a centre for
educational excellence
 To act as a catalyst for collaborative
working with agencies and organisations
across the City Region
 To raise the profile of Leeds at a regional,
national and international level
Marketing Leeds
Our values
Marketing Leeds works in partnership with
existing organisations wherever possible,
collaborating to create the greatest impact on the
widest audience. This is the first time that Leeds
has united as a city and worked together to
ensure that external perceptions reflect the high
quality of the city’s offer.
Achievements to build on……
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Our city brand – ‘Leeds, Live it, Love it’
PR – ‘Leeds is fast acquiring the image as a
small London in the North, because of its thriving
financial sector and smart new property
developments”. (The Times)
Online - created the city’s first promotional
website for business, residents, students and
visitors – over 200,000 unique visitors per month
at peak times
Support – 59 Champions recruited to date
External – city image brand uniting Leeds’
external image
Established key messages
2008 Action Plan
 Listen to city leaders and stakeholders
Key issues: Raise the profile of Leeds on the national
stage.
 Promote a strong business message.
 Promote the cities cultural offer.
 Position Leeds on the international stage.
Our approach
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What are our partners objectives?
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What barriers do they face?
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How can ML help meet those objectives
and overcome barriers whilst achieving
our vision?
Guiding principles
 Give the City its voice
 Share our passion
 Provide the platform
Leeds
Champions
Working with sector groups
Marketing Leeds
 Business and lifestyle
 Education
 Retail
 Property?
City Partners
 Leeds Chamber
 Leeds City Council
 Leeds Legal
 Leeds Financial Services Initiative
 Leeds Hoteliers Association
Supporting current city
events/activity
Marketing Leeds role in
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Festive Leeds
Festival of climate change
Leeds Shopping Week
Summer in the City
Leeds Food & Drink Festival
Leeds Events – national
focus
 Thought Leadership
 Technical
 Social/Networking
Leeds Events – Thought
Leadership
 Profile Leeds as a centre of innovation
 Address some of the objectives identified
by city partners
Thought Leadership
(cont’d)
Model
 Question Time debates
 High Profile Panel
 National/Regional Audience
Topics
 The Business of Culture
 The Business of Environment
 The Business of Financial Services
 The Business of Security and Protection
 The Business of Innovation
 The Business of Sport
Leeds Events Technical
Leeds Business Week
Raise the profile of business in Leeds
Showcase the city’s business strengths
International day
Education day
Other events
the Business, Yorkshire Women in Business
Conference, Visit by Lord Mayor of City of
London and national High Profile Financial
Services Event
Leeds Events – Social
Networking
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Organise networking events for business
leaders in Leeds.
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High profile speaker dinners
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Corporate Wisdom series
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Support world class stakeholders in Leeds
Programme of
International activities
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International route launches with supporting
YEP supplements e.g. Hamburg
Continue to support sectoral groups’
international activities and inward/outward
delegations e.g. Leeds Legal
World Corporate Games
Ongoing programme of FAM visits
Financial Times business supplement
MIPIM
MAPIC
Leeds Week in…..
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A week long business event showcasing Leeds’
business and cultural offer, in partnership with
our city partners
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First event – October 2008 in Milan
Marketing support for
partners
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Relocation Leeds – business publication for
employees wishing to relocate to Leeds
Development of business section of the website
Leeds films
Leeds fact sheets
Produce ML’s e-newsletter which will be
distributed to an international database
Support on using the city brand
How to get involved?
If you would like to be involved in any of
the projects mentioned in this presentation
please contact Marketing Leeds on 0113
214 5200.
Thank you for your continued support of
Marketing Leeds.