Transcript PTC Corporate Template - Georgia Tech PSLM Center

Towards the Convergence of MBSE & PLM/CAx
Mark Field
PTC, Director, Product & Process Management
May 14th 2008
Toward the Convergence of MBSE & PLM/CAx
PTC – Who we are?
Our View of Model-based System Engineering
2
© 2008 PTC
Recognized Global Leader in PLM
Founded in 1985
4,449 PTC employees in more than 30 countries
50,000+ worldwide customers
More than 350 resellers worldwide and 750 trained systems
integrator consultants
Deep partnerships with leading system integrators,
software partners and hardware providers
Worldwide Educational programs that help students
and educators get the best in product development
education
2007 Revenue: $941M
– 11% total revenue growth
– 12% license revenue growth
3
© 2008 PTC
Significant Customer Base and Expertise in Multiple Vertical Markets
Aerospace/
Defense
4
Automotive
High Tech/
Electronics
Industrial
Equipment
Consumer
Products
Life Sciences
© 2008 PTC
PTC’s Product Development System
Mathcad
Pro/ENGINEER
Windchill
5
Arbortext
ProductView
© 2008 PTC
PTC Delivers Best in Class Capabilities in a Product Development System
Enterprise
Interoperability
Dynamic
Publishing
MCAD/CAE/CAM
Engineering
Calculations
Configuration
Management
Technical
Illustrations
Design
Automation
Planning
Enterprise Content &
Process Management
6
Manufacturing
Process Mgmnt
XML Authoring
MCAD Data
Management
Software Data
Management
Requirements
Management
Distributed Visualization
Collaboration & Mockup
ECAD Data
Management Supplier & Component
Management
© 2008 PTC
Toward the Convergence of MBSE & PLM/CAx
PTC – Who we are?
Our View of Model-based System Engineering
7
© 2008 PTC
How do you Engineer Systems?
Inputs
Outputs
Concept Design
Partial Physical
Architecture
New
Existing
Existing
Derived
System Design
Concept Specification
Concept Model
Technical
Requirements
Partial Physical
Models
Functional Architecture
Functional
Design
Functional
Structure
Physical Architecture
Physical
Design
Physical
Structure
New
New
Existing
Derived
Derived
Existing
Design and
Interface
Specifications
SPEC
Derived
Technical
Requirements
System Design – The process of developing the physical architecture and model of the
product, associated specifications and derived requirements
8
© 2008 PTC
Building Complex Systems Involves 3 Key Dimensions
Program Exec
Team 1
Sub 1
Project Manager
Supplier 2
Manufacturing
Engineering
Designer
worker
Drafter
worker
Team 3
Project Mgr
Finance
worker
Supply Chain
worker
Top Level
Organizations (who)
Subsystem 1
Teams
Component 5
Component 6
Subsystem 2
Subsystem 3
Subsystem 4
Components
Product (what)
Tasks
Process (how)
Concept
9
Develop
Test
Build
© 2008 PTC
Your System Design is Critical to Development Collaboration
Integral Architecture
1
2
1
3
1
4
3
4
6
7
7
8
10
11
11
12
12
Team 3
5
9
Team 2
5
9
6
10
13
13
14
14
15
15
2
1
2
Team 1
10
Modular Architecture
Team 1
8
16
5
6
5
9
Team 4
16
Team 2
9
3
4
6
7
7
8
10
14
4
2
10
13
13
3
14
11
11
12
15
16
15
8
12
Team 3
Team 4
16
Optimized for High Performance
Optimized for Concurrent Design
High level
of interaction,
Design
interfaces
span all information
or most of the
exchange & that
collaboration
components
comprise between
the system
teams throughout the process
Parallel
task
processing
Design development
interfaces with
other
systems and
are
more predictable
interactions
and
clustered
among a team
few physically
adjacent
datasystems
exchange
© 2008 PTC
Systems Engineering ‘Network of Information’ is Critical to Reuse
Functional Architecture
Requirements
Provide Driver Control
Physical Architecture
Steering Column
Driver Cell Phone Control
Headlight Controls
Driver Side Control (limited infotainment)
Steering Wheel
…
The system allow the driver the
answer and finish cell phone calls
without removing their hands from
the steering wheel or taking their
cell phones from their pocket.
The system should filter out white
noise and background noise such
that the passenger’s voice is
communicated clearly for cell
phone conversations.
The system shall switch between
audio and graphical inputs from
continuous ones (Radio, CD
player, DVD player) to
intermittent ones (cell phone,
automobile maintenance alerts,
navigation directions)
automatically and as necessary
Cruise Controls
Display Graphical and Textual Info
Airbag
Display caller ID for incoming cell phone call
Display navigation directions with map
The system allow the driver the
carry on a cell phone
conversation without removing
their hands from the steering
wheel or their cell phone from
their pocket.
Cell Phone Control
…
Instrument Panel
Front LCD Panel
Wirelessly communicate with Cell Phone
Microphone
Transmit Audio
Gateway Unit
Transmit Cell Phone Audio
Switching algorithm
Transmit Radio Audio
Filtering algorithm
…
Telematics Unit
Pickup Passenger’s Voice Audio
Bluetooth Antenna
Filter Audio Signal
Wireless Router
Switch input signals intelligently
…
11
Cell Phone
© 2008 PTC
The Promise of Simulation Early in the Design Process...
Only by implementing CAE early in the design process can we realize the
benefits these technologies can bring to bear on product design
If CAE is not used early in the design process...
Are you
spending
Money?
Do you know if
the design
works?
Concept
Detailed
Design
Drawing /
Detailing
Mfg.
Prototype
testing
$
$
$
$
$
No
No
No
No
Yes
Risk
CAE early in the design process reduces risk,
reducing time and improves quality
12
© 2008 PTC
Advancing MBSE-PLM-CAx
PLM as the management platform for the ‘network’ of Systems Engineering
information
Simulation tools designed with a Systems Engineer’s needs in mind
Intelligent integration between PLM systems and the variety of CAx tools used
during System Design
13
© 2008 PTC
Community Actions
Teach “Systems” Thinking
Advanced Standards: Its not just One Company or a Single Tool
Prepare for the Expectations of “Engineer 2.0”
Overcome Cultural Resistance to Early System Simulation
14
© 2008 PTC
Thank you!