Transcript 投影片 1 - Advantech

Jack Huang
VP, ECG
Advantech
Deliver
“Trusted ePlatform Services”
as a Globally-Recognized Reality
K.C. Liu
Advantech’s Good to Great 3-Circle Principle
The Good-to-Great Flywheel
BUILDUP . . .
LEVEL 5
LEADERSHIP
First WHO…
THEN WHAT
DISCIPLINED PEOPLE
HEDGEHOG
CONCEPT
DISCIPLINED THOUGHT
2003
Persistent Pushing
of the HEDGEHOG Concept
CONFRONT THE CULTURE OF TECHNOLOGY
BRUTAL FACTS DISCIPLINE ACCELERATORS
DISCIPLINED ACTIONS
2004 2005 2006 2007
Consistently Accelerate the Flywheel
to hit the breakthrough point
Paradigm Shift of IT Industry
eService Age
PC Age
(Now & Future)
( 1983-2003)
Mini-Computer
Age
Integrated
Services
( Before 1983 )
Global
Standardization
Industrial
Environment
Proprietary
Single
Supplier
Target
Customer
Focus
Horizontal
Focus
Biz Model
Vertical
Integration
Advantech’s
Future Direction
Paradigm Shift of Advantech
Product
Application
Repeatable
Technology
Integrated
Service
General
Purpose
ePlatform
Vertical
Focused
Solution
Product Divisions
3 Business Units, 14 Product Lines
Branding Advantech
to Deliver
“Trusted ePlatform Services”
The
BIG
Trustable Integration & Customization
IDEA of
Local Touch, Global Services
Empower Innovations in Vertical Segments
Advantech’s Segmented BU’s
to Realize“ Trusted ePlatform Services”
New
Advansus
SRP
IC-DMS
Computing
Platform
Ubiquitous
Service Ready
Platforms
Trusted ePlatform
Services
ePlatform
- Embedded SF
- Ind. Computing SF
- DTOS/BTOS
eAutomation
IAG
ECG, INC
ACG
Now
- Digital Video
- UbiQ eHome
- Digital Signage
- eHealthcare
eServices
SRP/ARP
- Open eAutomation
Components
- Dedicated eASF
eAutomation
Biz Model :

Open eAutomation Components
Key Strategies :




Dedicated eA Sales Force
Create a Complete eASF Infrastructure
Outsource Industrial Computing Platforms
eAutomationPro
Open eAutomation,
Boundless Integration
ePlatform
Biz Model :


Embedded Computing, Design-in Model
Industrial Computing, System Solution Model
Key Strategies :



RBU KA Field Sales
ePlatform Channels
DTOS/CTOS Service Models
Franchise Model & Shared Infrastructure
Global Services
Common
PLM / NPI
SOP
Component
Design IP
Design
PCB
Information
Library Verification Design Guide Data Base
Advantech
Taiwan
DTOS
-TW1
…
DTOS
-TWN
Advantech
China
DTOS
-CH1
…
DTOS
-CHN
Component
Procurement
Service
Local
Touch Advantech
Europe
DTOS
-EU1
…
DTOS
-EUN
Engineering
Sample
Production
Cluster
Manufacturing
Advansus
DTOS
-BD1
…
DTOS
-BDN
Advantech
Map
Advantech’sSAP
SAP Project
Deployment
HR/GA
eBiz
Portal
CRM
Siebel
ATW
F&A
ATSC
Taiwan
MBU #2
Dong-Hu
Taipei
MBU #3
AKMC
China
Global SCM
- B2B
- CTO/BTOS/DTOS
- Collaborative Demand Forecast
- Premier D&MS Services
- ePricer - eRMA
MBU #4
ADMC
China
MBU # ..
External
MBU’s
(Manufacturing
Units)
PLM
eAutomation
(Agere)
ePlatform
D&MS
AASC
AAU
AJP
ASG
AKR
Asia
AIR
D&MS
Accounts
Premier
Channel
Partners
ASD
ACI
Key
Accounts
AUK
Distributors
America
AESC
ADL
AFR
Europe
ABN
AIT
General
Accounts
ABJ
ASH
ASG
ACD
Call Cente
/eStore
Accounts
ACSC
China
eStore + Call Center
(SBU’s and Product Divisions)
Groups of
Customer

MBU #1
Hsin-Tien
Taipei
RBU’s


Regional
Hubs
Prospects
AGS, Advantech Global Services
America
BTOS
Customer
Services
(RMA)
Logistics
Peripheral
Purchasing
(Trading)
Europe
China
Taiwan
& Asia
Advantech’s Supporting Model
to Advansus
New
Advansus
Applied (Ubiquitous)
Service Ready
Platforms (SRP)
IC-DMS
Computing
Platform
Advantech Group
ePlatform
(ECG, INCG)
eAutomation
(IAG)
Now
eServices
SRP/ARP
IC-DMS
Biz Model :

Mid-Volume Premier-ODM Model
Key Strategies :

Selective Mid-Volume Target Accounts

Design + Manufacturing + Vertical Domain
Competencies
CFT = PM + Account Executive + …

Advansus as Core IC-DMS Entity

ASUS/Advansus/Advantech
Biz Segmentation
Big
Large & Very Large
Volume
Consumer Product
Branding & DMS
ASUS
Mid-Volume
Advansus
ASUS
Advansus
IC-DMS
Mid-Small Volume
ePlatform Services
Advantech RBU
Field Sales + Channel
----------------
Small
Small Volume
ePlatform Services
Advantech
Call Center + eStore
Advantech
eService SRP
Biz Model :

Service Ready Platform (SRP)
Key Strategies :




Vertical Focused Products
Alliance (JV) with
SI+ISP+Content Manager
Web-Service Infrastructure
Service-Based Channel
Service Ready Platform (SRP)
SRP
Web-Services
ePlatform
Provider
eConnect
Infrastructure
Content
Manager
Service-based Channel
USER
The Structure of SRP Platform Concept
www.icam24.com
Product
package
Video
Signage
E-home
E-health
care
……
…..
Service Ready Platform (SRP)
Localization and Globalization
Common structure
Channel
RMA/Customer
Service
Management
system
system
Revenue
model
• Service Related system: localization API
• General platform (system)
Billing
system
Localization
Interface: API
(globalization)
…..org. &
Manpower
structure
ePlatformPro & eAutomationPro
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

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