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From Start to Finish
(and then some)
Collaborative Event Planning for Successful and Sustainable Projects
Office of Sustainability
Santa Clara University
Why we are here
Office of Sustainability
Our goal is to develop a "culture of sustainability"
among SCU students, staff, and faculty
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Carbon-Neutral: End of 2015
2 staff members, 6 student interns
Aven Satre-Meloy '13, Communications
Mimi Sanicola '13, Waste Diversion
Michelle Tang '13, Student Initiatives
Megan Anders '14, Athletics and Recreation
Learning objectives
During this presentation you will learn how to:
1. Determine a realistic and measurable message for your
targeted audience
2. Organize information related to your message in a
coherent and effective manner
3. Use principles of influence to create your message
4. Use an appropriate communication medium for your
message
5. Design a visually grabbing message
6. Distribute your message systematically
7. Conduct a review campaign to evaluate your event or
Determine the specific message
What are your goals?
Is it realistic?
Is it measurable?
Is it relatable?
Create a 30 second soundbite!
C.A.R.
Context. Action. Results
My C.A.R.
"In an effort to promote composting among campus
residents, 100 compost pails will be given out at the
beginning of the year hopefully resulting in increased
diversion rates and a broader awareness for sustainable
habits."
Determine your targeted audience
Who is Impacted?
Who are my key contacts?
Who is your focus?
Where is it located?
Who are likely participants?
Universal Players:
Environmental Clubs and Organizations
Student Government
Sustainability Related Classes and Professors
Dining Services
Athletics
Residence Halls and RLCs
How to Organize This Information
Objectives and Goals
Measurements
Description
Audience
Materials and
Resources
Project Timeline
References
Campus
Partners and
Stakeholders
Economics. Social Justice. Environment
Cialdini's Principles of Influence
3 years of participant observation of sales operators,
fund-raisers, recruiters, and advertisers
1. Reciprocation
2. Authority
3. Liking/Friendship
4. Social Validation
5. Commitment/Consistency
6. Scarcity
Cialdini's Principles of Influence
Reciprocation. People are
more willing to comply with
requests (for favors,
services, information,
concessions, etc.) from
those who have provided
such things first.
Cialdini's Principles of Influence
Authority.
“Hierarchy?” “Expert?”
Use expert authority, someone who is an authority, not in authority.
Cialdini's Principles of Influence
Liking/Friendship.
People prefer to say yes to those they know and like.
Cialdini's Principles of Influence
Social Validation. People
are more willing to take a
recommended action if
they see evidence that
many others, especially
similar others, are taking
it.
Cialdini's Principles of Influence
Commitment/Consistency.
People are more willing to be moved in a particular direction if
they see it as consistent with an existing or recent commitment.
Cialdini's Principles of Influence
Scarcity.
People find objects and opportunities more attractive to the degree that they
are scarce, rare, or dwindling in availability.
"I WANT MY PAIL!!!"
Choose the most appropriate
communication medium
Your audience
Who are they?
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What do they see?
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What do you want them to see?
Choose the most appropriate
communication medium
Types of Medium
Mechanical Media
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Meetings
o Personal Communication
o Video
o Word of mouth
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Physical Media
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Weekly emails
Posters
Social Media
Choose the most appropriate
communication medium
Other factors to consider
Budget
Manpower
Timeline
Materials
Technology
Support from other levels
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Design/create the message
Your audience
What are they interested in?
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How can you make it easy for them?
Design/Create the message
Visually grabbing
Images stand out
Pick your images wisely
Bold
Bright
Readers get message in 3 seconds or less
Font can get your point across
Diagrams are important
Keep structure
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Design/Create the message
Hand Drawing
Start with pencil
Look at what you are drawing
Sketch the shapes
Just keep drawing!
If you aren't a "good"artist, play it off
Using a marker
Less lines are better
Why hand draw anyways?
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Look at what you are drawing,
and sketch the shape
Just keep drawing!
Not a good artist? Play it off
... just keep drawing
Using marker, less is more!
all done! now what?
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Take it to photoshop
Let's see some examples
Design/Create the message
Why use hand drawing anyways?
Keep it in house
Control your own project
Get exactly what you want
It's cheaper
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Buck'et Composting: An example
Distribute the message systematically
Advertisements:
Digital
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On-campus screens
o University-wide weekly email
o Short, catchy, to the point
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Print
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University newspaper
Flyers for Residence Halls
Date, time, link for more info
Distribution through Social Networks:
Don't stop at Facebook
Instagram:
Facebook:
#sustainablescu Sustainability at SCU
Collaborate: Divide (your audience)
and conquer
Work with other students
i.e., SCOOPS at SCU,
RAs, Student Government
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Outreach to departments
i.e., Environmental Studies/Sciences
department
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Outreach to faculty and staff
Review campaign
Four categories for review:
1. Results
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Attendance at event, number of people reached, etc
2. What worked well?
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What could be changed?
3. I learned...
4. Recommendations for next time
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Get feedback from colleagues, audience (surveys)
Conducting an effective review campaign:
The Energy Challenge.
Take home messages
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Use principles of influence because they are effective and proven to work
Use different kinds of media based on your audience and the message you
are trying to send
Collaborate with other students and student groups to plan and promote
your events
Institutional memory: pre-planning, collaboration, review, future use
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Saves you time
Helps you delegate
Leave a legacy
Thank you
Email: [email protected]
Website: www.scu.edu/sustainability
Website for Residence Life:
www.scu.edu/sustainability/education/reslife.cfm
Like us on Facebook: www.facebook.com/sustainabilityatscu
Follow us on Twitter and Instagram: "#sustainablescu"
Questions?