Transcript Diapositive 1

ESSENTIAL
CELEBRITIES
NEWS
HUMOUR
SEX
FASHION
MUSIC
INVESTIGATIVE REPORTS
SHOPPING
EDITORIAL
Faithful to its values "Sexy, Funny and Useful", FHM tends
to become the great specialist of relationships Men/Women,
by helping its readers to find a compromise between their
male side and their more subtle and tactful face. More
subversive than ever, FHM suggests a unique and incisive
look of the world; but we find its real added value in its
capacity to lead the audience between 18 and 35 years old
in their everyday life (seduction, fashion, beauty, types of
consumption, interior decoration, food, weekend good
deals…)
FHM’s aim is to discuss and analyze serious subjects in a
innovative way.
1 459 000 readers
143 519
issues (OJD 05/06)
(Aepm
2005)
27 years old
middle age (Aepm 2005)
FUN
SEDUCTION
GAMES
ADVENTURE
CARS
GROOMING
TECHNO
TRENDS
CINEMA
ADVICE
Contacts :
INTERVIEWS
SKATE AND SURF
GIRLS
INTERACTIVITY
Séverine Chovet
tél.: 01 46 48 18 25
[email protected]
Amélie Cames
tél. : 01 46 48 18 24
[email protected]
Aurélie Le Bars
tél. : 01 46 48 18 21
[email protected]
Lamia Belkessam
tél. : 01 46 48 18 54
[email protected]
www.mondadoripub.fr
READERSHIP
Ens. Pop
%
15 800 €
110,1 €
10,8 €
2007 price
c/000 Paid french circulation
c/000 Audience
2005/006 Circulation
Paid French circulation
PV
143 519
CELEBRITIES
NEWS
HUMOUR
SEX
FASHION
MUSIC
INVESTIGATIVE REPORTS
SHOPPING
FUN
SEDUCTION
GAMES
ADVENTURE
CARS
GROOMING
TECHNO
Regular readers
6 issues or more per year
Audience in thousands
48 910 100%
3%
1 459
x000
%
x000
%
23 489
48% 1 130
77%
25 421
52% 328
22%
pén.
ind.
161
43
2 304
13 093
5 272
7 821
20 570
5%
27%
11%
16%
42%
173
1 020
577
443
650
12%
70%
40%
30%
45%
252
261
367
190
106
15 065
17 136
31%
35%
505
767
35%
53%
112
150
10 797
15 801
22 313
26 597
22%
32%
46%
54%
253
660
546
913
17%
45%
37%
63%
79
140
82
115
28 606
22 028
Cities >100,000 14 031
Paris Area 7 997
Cities <20,000
8 241
Marital status
Single
11 403
Married or living together
30 028
Educational Level
Primary education
7 301
Secondary school+technical
27 180
University
14 429
58%
45%
29%
16%
17%
965
790
506
284
232
66%
54%
35%
19%
16%
113
120
121
119
94
23%
61%
866
538
59%
37%
255
60
15%
56%
30%
17
920
522
1%
63%
36%
8
113
121
Interviewee gender
Male
Female
Interviewee age
15 to 17 years old
18 to 34 years old
18 to 24 yeras old
25 to 34 years old
25 to 49 years old
SPC Head of Household
Active SPC+
Active SPCSPC Individual
Active SPC+
Active SPCInactive
Active
Habitat
Cities with more than 100,000 inhabitants
TRENDS
CINEMA
ADVICE
INTERVIEWS
SKATE AND SURF
GIRLS
INTERACTIVITY
939
64%
x000
Cities with 20,000 to 100,000 inhabitants
Source AEPM 05
www.mondadoripub.fr