Transcript PARENTS FOR CHILDREN’S MENTAL HEALTH

PARENTS FOR CHILDREN’S
MENTAL HEALTH
Presentation –
September 2009
OVERVIEW
November 2008 – August 2009
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Presentations
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SEAC Presentations
school/administration/staff presentations
Multiple agency presentations
CMH week 3 panels
Multiple parent presentations
– Presentations made to over 2,000 people
OVERVIEW
November 2008 – August 2009
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Political Advocacy
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Met with 27 MPPs
Met with 5 Ministers
Held Press Conference at Queen’s Park
Working in partnership with Kinark and Ministry of
Child and Youth Services to develop pilot Ministry
funded Parent Navigator Program
OVERVIEW
November 2008 – August 2009
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Public/Media Advocacy
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Articles in
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Barrie Examiner
Toronto Star
Toronto Sun
Hamilton Spectator – Special Series (All stories were
parent members of PCMH)
Today’s Parent
Conference featured in Mississauga Times
Many Local papers picking up stories
OVERVIEW
November 2008 – August 2009
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Television Coverage
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CBC
Hamilton Forum covered on local cable channels
CTV
OMNI News
Many local and cable channels
OVERVIEW
November 2008 – August 2009
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Material/Document Development
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New brochures designed
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All MPPs received constituency packages with PCMH
pamphlets
Distribution to schools
Viral Video Distribution
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You tube video designed for advocacy and support now
viewed by over 1,500 viewers
OVERVIEW
November 2008 – August 2009
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Material/Document Development
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Policy and Procedures reviewed, edited, and
developed where needed
Board handbooks/policies updated
By-Laws updated and amended where required
OVERVIEW
November 2008 – August 2009
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Website
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Development, design, and implementation of new
interactive website
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Analytics show an average of 114 unique weekly visits
Approximately 456 unique visits/mth = approx 5500
people a year reached by the website
Average time on the website is 3 minutes and 6 seconds
Previous website average – less than 30 seconds
Most popular page – useful links and resources
OVERVIEW
November 2008 – August 2009
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Membership
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Database with full contact information for each member and
regular distribution of newsletters, updates, and useful links
and information
Website generating approximately 13 members/mth
By Region:
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1% Northwest
4% Northeast
10% Central
40% Golden Horseshoe
39% Southern
6% Eastern
OVERVIEW
November 2008 – August 2009
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Chapter Development
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Chapter handbooks/packages developed to include pamphlets,
business cards for leaders, and support group handbooks and
guide
Chapter leaders linked with separate section on website to chat
with each other
Regular leader conference calls being held
5 new Chapters have been established
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London
St. Thomas
St. Catharines
North York
Hamilton
12 chapters currently
OVERVIEW
November 2008 – August 2009
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Conferences
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April Conference
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This year attendance was more than double previous
years, first time in three years that attendance to the
conference went up
Have hosted two roundtable discussions
October Conference Scheduled
STRATEGIC PLANNING
The Future Goals and Objectives
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Three year strategic plan to focus on three
main areas
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Financial Sustainability
Advocacy/Awareness
Membership and Chapter Development
STRATEGIC PLANNING
The Future Goals and Objectives
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Advocacy/Awareness
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Annual Awareness Calendar
Annual Conference (possibly 2)
Continued Presentations
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SEAC
School Boards
Communities
Agencies
Continued media advocacy/awareness
Participation in Social Awareness Advocacy Campaign
From the Inside Workshops
Continued political advocacy and collaborations
Participation in and organization of CMH week activities
STRATEGIC PLANNING
The Future Goals and Objectives
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Membership/Chapter Development
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Promotion of website
Recruitment of Chapters
Promotion of PCMH and membership benefits
Partnership with agencies:
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PCMH Agency Support Groups
PCMH Documentation included with intake packages
PCMH Presentations to Agency Families
STRATEGIC PLANNING
The Future Goals and Objectives
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Financial Sustainability
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Revenue Generating Initiatives
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From the Inside Workshops
Conferences (dependent on sponsorship)
Agency Membership Program
Parent Navigator Pilot Program (Ministry Funded)
Major Fundraiser
Continued grant application
Major sponsorship support
GOALS
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Membership
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At the end of year 3
2000 members in database
48 Chapters – with particular attention to regions
in the North and regions not yet serviced by
PCMH
PCMH Support groups in 10% of agencies
GOALS
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Advocacy/Awareness
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Increase in sales and participation in annual
awareness calendar
Conferences attended by 200/yr/conference
Continued presence in media
Continued presence in Queen’s Park
GOALS
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Financial Sustainability
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Improve Financials to support grant applications
(bring PCMH out of a deficit position)
Generate revenue to sustain operations through
conferences and From the Inside Workshop
Major fundraiser to raise minimum of half of the
operating budget for the year