Transcript Slide 1

Grow Participation
Sustain Facilities
Excel in Talent
ASA Conference
23rd October 2010
The Vision
• Networks of Swim 21 structures to provide quality
programmes in every region.
• Beacon programmes to support the sub-regional Swim 21
club networks.
• A focus on WFD to address the skill shortage delivered by
Beacon and other key programmes.
• Build on success of AASE by expanding apprenticeships to
Coaching/Teaching and delivering for other NGB’s
• Business models that are flexible, sustainable,
contemporary and mature by March 2013.
Nick Sellwood ASA Head of Talent
Development
SWOT Analysis of club programmes
• Strengths!
• Strong identity serving their communities.
• Memberships commitment, expertise & knowledge of
aquatics.
• Not for profit organisations.
• Ease of access.
• All year round programmes of activities.
SWOT
• Weaknesses.
SWOT
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Threats:
Reduction in subsidies to clubs & number of LA schemes.
Increased facility charges.
Reduction in facility access.
Not enough quality teachers & coaches, etc. to sustain or
grow club programmes.
Other agencies delivering competing programmes.
Inland revenue increasing “interest” in self employed coaches.
Increased competition from other sports.
Pool closures.
Comprehensive spending review.
SWOT
• Opportunities:
• Clubs acting to lead change and seek new partnerships
to grow programmes.
• Coach & Teacher apprenticeship programme via the
ASA.
• Advanced Coaching Offer.
• Embedded tutor programme.
• Developing new business practices.
• Mergers & Acquisitions to create economies of scale,
reduce unit costs and grow capacity.
• Use Beacon resources.
Mutual benefit!
• Club staff costs – offset contract costs by
identifying work for other agencies.
• Embedded tutor – delivering UKCC, CPD &
other courses for operators, club or other
sporting organisations.
• Redeveloping poolspace to “grow” participation.
• School – Club links…..top up development
programme capacity.
Solutions….not problems!
• Local Authorities/Operators are looking for
solutions!
• Win, win – clubs can help ……..
• a] reduce costs…..
• b] increase revenue ……..
• c] meet community targets…..
Age 16 - 24
years & not
undertaken HE.
1st Aid in Sport
/Work
Employed fulltime
Professional
Apprenticeship
Level 3
Gym instructors
L2
2 Year
programme.
Earn a minimum
of £100 per
week.
Managed by an
experienced
UKCC Level 3
Coach or
equivalent
NVQ 3 – UKCC
L3
ASA pay for
training costs
Nick Sellwood ASA Head of Talent
Development
Sustaining Facilities
The programming of the pool is key to ensure we
can deliver this outcome however other factors
need considering
•Building age and condition
•Management of the facility
•Operational costs
•Energy costs
•Participant pathways
•Links to other activities
•Timing of sessions
•Staffing
Other considerations
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Access and bus routes
Internal and external Marketing policy
Cleanliness
Sustainable Facilities
Pool Programming
In order to create a sustainable facility we need
ensure we have the right pool programme in
place to meet the demands of the community.
3 main areas
• Community use / structured sessions
• Programmed Swimming and Discipline lessons
• Club sessions
4th area of consideration - Galas and Events
Sustain Facilities
The programming of the pool is key to ensure we
can deliver this outcome however other factors
need considering
•Building age and condition
•Management of the facility
•Operational costs
•Energy costs
•Participant pathways
•Links to other activities
•Timing of sessions
•Staffing
Other considerations
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Access and bus routes
Internal and external Marketing policy
Cleanliness
Complexities Faced by a Facility Operator when
re programming the pool
Who Operates the Pools ?
• Local Authority – In house operation
• Local Authority – Trust
» Halo Leisure, Hertsmere Trust etc
• Facility Management Company
» LC, DC,SLM, GLL, Serco, Parkwood
• Private Operators
» David Lloyd, LA Fitness, Nuffield etc
Different Styles, Different Cultures
Different Financial Agreements
Very Different Contracts
Understanding the Contract Arrangements
• Every contract is based on agreed terms and
conditions for Service Delivery and an agreed level
of income and or profitability with the Local Authority.
Minimum Opening hours
% of casual use to programmed use
Protected hours
Qualifications of staff i.e. Level 2 teacher
Lifeguard ratios
Core prices
Types of non acceptable programmes
Types of Contract
• A Management fee
• An Operator fee
• Trust model
• Profit share
• Income share
LA pays contractor for the service
Contractor pays LA for operating from their
facilities
Attracts VAT benefits and / or national non
domestic rate relief (NNDR)
% share over agreed
threshold
% share over agreed
threshold
Complexities
• Protected Hours swim clubs and others
• % split between Casual and Programmed
sessions
• Lane Ropes
• Water Depth (Adult &Child in the diving pit tends not to work well)
• Existing Groups 50 + lane swimmers etc
• Compatible pool sessions
• Relationship Management (customers, press, media, LA)
• Staff Qualifications ( contract states L2)
• Lifeguard rotas/ costs
Develop a Beneficial Relationship
• Who is the real decision maker
• Research is absolutely key to the success of
programming
• Understanding of the contact complexities –this will
need consideration
• Have one or two easy wins up your sleeve to
impress and gain their confidence in you as a
programmer, always be positive in your approach.
• Your proposition has to be a win win situation to
stand any chance of being successful
Negotiate a club session
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Look for a time slot that works for both parties
Understand the complexities of the contract
Check the current level of usage 6 months history is usually required for this.
Work out the current revenue expectation
Make them an offer which exceeds what they are getting now and don't forget
that VAT goes to 20% in January so the prices will need to go up to reflect this
loss
Look for partnership working – your coaching team to teach their stage 8 and
above so that you can cherry pick the children
You get the children they don't need to spend money on training coaches to
deliver.
Make sure you offer a payback into a swim fit session for all those who need
additional training at different times to the club sessions
Look at how you can both gain the benefits of working / organising your
members better
What can we do to help you
Our aim is to keep quality swimming provision within communities .
To have well maintained facilities
To encourage a high standard in water quality and pool management
•Talk to us if you are considering redeveloping your aquatic programme
•We may be able to assist you to negotiate your water time
•We can offer advise for your approach and who you should approach
• Talk to us about potential funding options
•Lets us know if you think your pool is in difficulty
•New pool watch web site