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CBI
Centre for the Promotion
of Imports from
developing countries
CBI - Ministry of Foreign Affairs
Mission and Vision
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Mission
Vision
Contribute to sustainable
economic development
in developing countries
through the expansion of
exports from these
countries
CBI is THE expert in
export development and
export promotion from
developing countries
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CBI - Ministry of Foreign Affairs
Vision
CBI is THE expert in
export development
and export promotion
from developing
countries
Focus
Sustainable
strengthening of the
competitive capacity of
SME-exporters and
producers in
developing countries
with a primary focus
on European markets
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Stakeholders
Powerful and large
worldwide network
Integrated
approach
For SMEs, BSOs and
governmental
authorities
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Core Competences
Advice, counselling
and knowledge
management
CSR
Embracing the
principles of corporate
social responsibility
CBI - Ministry of Foreign Affairs
Honest and
reliable
Environment
sensitive
Accountable
Result
driven
Core
Values CBI
Aimed at
cooperation
Flexible
Respectful
Idealistic
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CBI - Ministry of Foreign Affairs
Facts and Figures

1971: CBI was established by the Ministry of Foreign Affairs of the Netherlands

1998: Agency

60 employees

Worldwide network of 250 experts

Order book until 2015
150 million euros
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CBI - Ministry of Foreign Affairs
Organisation Chart
Business
Operations
Managing Director
Research and Development
 Market intelligence
 Marketing & communication
 Sector- en Theme expertise
 Learning
Mutual
exchange of
intelligence
Regional
Team:
Regional
Team:
Regional
Team:
Africa
(including
Middle East)
Asia
(including
Eastern
Europe)
Latin America
 Evaluation
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CBI - Ministry of Foreign Affairs
Export
CBI Assistance
CBI and the
export system
Focus
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Exports
growth
Income
increase
Revenue
increase
Investments
increase
Economic
development
Focus
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CBI - Ministry of Foreign Affairs
Countries
Current CBI countries

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Afghanistan, Albania, Armenia, Bangladesh,
Benin, Bolivia, Bosnia-Herzegovina, Burkina
Faso, Burundi, Colombia, Egypt, Ethiopia,
Georgia, Ghana, Guatemala, Indonesia,
Kenya, Kosovo, Madagascar, Mali,
Macedonia, Moldova, Mongolia, Morocco,
Mozambique, Nepal, Nicaragua, Pakistan,
Peru, Philippines, Rwanda, Senegal, Sri
Lanka, Surinam, Tanzania, Thailand,
Tunisia, Uganda, Vietnam, Zambia, South
Africa
New countries 2009

Cape Verde, Democratic Republic of
the Congo, Malawi, Mongolia,
Palestinian territories, Sudan (south),
Yemen
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Countries with exit strategy

Ecuador, El Salvador, Honduras,
India, Jordan, Montenegro, Serbia
CBI - Ministry of Foreign Affairs
Africa
Palestinian
Territories
Tunisia
Morocco
Jordan
Egypt
Mali
Cape
Verde
South
Sudan
Senegal
Benin
Yemen
Ethiopia
Burkina Faso
Uganda
Demo.
Ghana Rep.
Congo
Rwanda
Kenya
Burundi
Tanzania
Malawi
Zambia
Mozambique
Madagascar
South Africa
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CBI - Ministry of Foreign Affairs
Asia
Mongolia
Afghanistan
Nepal
Bangladesh
Vietnam
Pakistan
Philippines
India
Thailand
Sri Lanka
Indonesia
Latin America
Honduras
Guatemala
El Salvador
Nicaragua
Surinam
Columbia
Ecuador
Peru
Bolivia
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CBI - Ministry of Foreign Affairs
Europe
Serbia
Bosnia
Herzegovina
Moldova
Kosovo
Montenegro
Macedonia
Georgia
Armenia
Albania
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CBI - Ministry of Foreign Affairs
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CBI - Ministry of Foreign Affairs
Sectors
Agricultural
 Fresh fruit and
vegetables
 Timber and timber
products
 Wine
 Etc.
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Industrial
 Automotive
 Castings and
forgings
 Medical equipment
 Etc.
Consumer
 Office and school
supplies
 Home textiles
 Garments
 Etc.
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Services
 Tourism
 Business Process
Outsourcing
 IT Outsourcing
 Etc.
CBI - Ministry of Foreign Affairs
Modules
ECP Modules
 SMEs
 Increase of the
competitive capacity
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BSOD Modules
MI Modules
HRD Modules
 BSOs
 Improved sustainable
service provision
 SME en BSOs
 Effective
implementation of the
available information
 SME en BSOs
 Effective
implementation of
export knowledge and
export skills
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CBI - Ministry of Foreign Affairs
Programme
Sustainable Export Development
INTEGRATED APPROACH
Impact
Programme
Increased exports to Europe
Outcome
Intervention
Areas
Programme
Output
Programme
Input
Module
Competent
Exporters
Effective
Business
Support
Informed
Policy
Makers
Pull
Marketing
Project
Project
Project
Project
Project
Project
Module
Module
Module
Module
More information
Postal address
P.O. Box 93144, 2509 AC The Hague
the Netherlands
Visiting address
Prinses Beatrixlaan 2
2595 AL The Hague
+31 (0)88 60 24 300
+31 (0)88 60 24 301
[email protected]
www.cbi.eu
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CBI - Ministry of Foreign Affairs
Cooperation
National
 Ministry of Foreign
Affairs of the
Netherlands
 Other partners
 Private sector
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European
 TRIC network:
Sippo, BTC, BIO,
SIDA/Swedish
Chambers, FIN
Partnership,
Norad/HSS, etc.
• Private sector
International
 ITC
 UNIDO, USAID, WB,
IDB, WTO, Etc.
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Partner BSOs
 Implementation
 Delegated principal
 Local external
experts
CBI - Ministry of Foreign Affairs
Strategy
Promising sectors and markets form the basis
Offering a tailor-made approach on country level, of the framework set
by our principal
To increase efficiency and effectiveness we work together with or link
into other organisations
CBI services are need orientated and applicable in practice
Anticipate pro actively and result driven to identified trends and
developments
Our services offer information, knowledge and skills, cooperation and
exchange of knowledge
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CBI - Ministry of Foreign Affairs
Export Value System
Supporters
Financial Institutions
Trade promotion Inst.
Private consultants
NGOs
Chambers of commerce
Certifying agencies
Sector associations
Customs
Supply side: Developing countries
Production Chain
Demand side: Europe
WTO
Employer cooperations
Ministries of Trade
Trade Union
European Union
Local Authorities
Lobbyists
xxx
Influencers
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CBI - Ministry of Foreign Affairs
Export Value System
Supporters : CBI interventions
Financial Insitutions
Trade promotion Inst.
Private consultants
NGO’s
Chambers of commerce
Certifying agencies
Sector associations
Customs
Supply side: Developing countries
Production Chain :
CBI interventions
Demand side: Europe
WTO
Employer cooperations
Ministries of Trade
Trade unions
European Union
Local Authorities
xxx
xxx
Influencers : CBI interventions
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CBI - Ministry of Foreign Affairs
Corporate Social Responsibility
Environment
Consumer
interests
Labour rights
Fair
operating
practices
Good
Governance
Community
development
Human
rights
ISO 26000 guideline
Focus of CBI
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Focus of CBI
Focus of CBI
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Focus of CBI
CBI - Ministry of Foreign Affairs
Export Coaching modules
Business
Audit and
action plan
Business
Business
development
development
 Assessment SME on
competence for European
market entry by means of an
export audit
 Providing expertise regarding
the proces of certification
Certification

Possibility of co-financing
 Plan of action
 Coaching the SME to further
professionalisation of their
business operations
Market entry
Regional
 Realisation of skills and
experience of their marketing
concerning both the regional
and European markets
 Realising a sufficient amount of
relevant business contacts
Export
Capacity
Building
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 Coaching SME to meet
European market demands
 Exploring European markets
 Developing an export strategy
Market entry
EU
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 Taking part in trade fairs,
conferences, roadshows and/or
B2B
CBI - Ministry of Foreign Affairs
BSODs Modules
BSO diagnosis
& intervention
design
BSO Export
Intelligence
Export
development and
promotion
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(Business Support Organisation Development)
 Analysis of/advice on the role of the BSO within the
export value system
 For the purpose of sustainable reinforcement of SMEexporters and producers
 BSO has developed sustainable capacity for providing
export intelligence on European markets to exporting
companies
 BSO possesses improved sustainable service provision for
export development and export promotion
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CBI - Ministry of Foreign Affairs
HRD Modules
 Creating knowledge, developing of skills and attitude
Training
Target
countries
 Aimed at SMEs and BSOs staff members
 Two-day training
 Creating knowledge, developing of skills and attitude
Training
Europe
 Aimed at SMEs and BSOs staff members
 Five-day training
 Creating knowledge, developing of skills and attitude
Online
Online
Training
Training
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 Aimed at SMEs and BSOs staff members
 Online training
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CBI - Ministry of Foreign Affairs
Business Audit & Action plan
Results:
Result:
 Completed export audit with an action plan based on which the
company understands the steps to take to become a successful
exporter. The export audit forms the starting point for the
decision how the company will further participate in the ECP.
1. Pre-selection assessment (to determine suitability)
Tools:
2. Company visit by EU sector expert
3. Company visit(s) by local expert
 Max. 0.5 years
Duration:
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 No participation fee
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CBI - Ministry of Foreign Affairs
Export Capacity Building
Result:
 Company is able to meet European market demands and has
familiarised itself with the European market. Furthermore, an
Export Marketing Plan has been developed. Monitoring takes
place through the Export Audit.
1. Technical assistance (visits) by local expert
2. Technical assistance (visits) by EU sector expert
Tools:
3. Distant coaching
4. Export Marketing Seminar (EXPRO) participation
5. Orientation visit to EU trade fair
 1-2 years
Duration:
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 Participation fee: € 250
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CBI - Ministry of Foreign Affairs
Market Entry Regional
Result:
 Company has gained skills and experience with the marketing of
its products. Furthermore, it has established relevant contacts in
regional export markets.
1. Technical assistance by local, EU and target market experts
2. Trade Fair participation/conference participation
Tools:
3. Roadshows
4. B2B activities
5. Assistance in follow-up of contacts (market consolidation)
 2-3 years
Duration:
30
 Participation fee: €250
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CBI - Ministry of Foreign Affairs
Market Entry EU
Result:
 Company has gained skills and experience in the marketing of its
products towards EU/EFTA markets. Furthermore, it has
established relevant contact in EU/EFTA markets.
1. Technical assistance by EU market expert
2. Trade Fair participation / conference participation (3x sponsored)
Tools:
3. Roadshows
4. B2B activities
5. Assistance in follow-up of contacts (market consolidation)
 3-4 years
Duration:
31
 Participation fee: €500
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CBI - Ministry of Foreign Affairs