Transcript Welcome to the Delft University of Technology, faculty of

WELCOME
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Prof. H.J. Hultink (Erik Jan)
Professor of New Product Marketing
Faculty of Industrial Design Engineering
11 / 07 / 2014
DELFT UNIVERSITY
OF TECHNOLOGY
TUDELFT.NL
DELFT UNIVERSITY OF
TECHNOLOGY
› Founded in 1842 by King
Willem II
› 8 Faculties
› 15 Bachelor programmes
› 34 Master programmes
› 1 Graduate School (PhD)
› Over 17,500 students of
which 2,500 international
students
› 2,500 Scientific staff
members
› Over 46,500 alumni
@tudelft
IDE.TUDELFT.NL
/tudelft
DELFT UNIVERSITY OF
TECHNOLOGY
› Thirteen universities in the
Netherlands
› Three universities of
technology: 3TU
› Programmes in science,
design and engineering
TUDELFT.NL
INDUSTRIAL DESIGN
ENGINEERING
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FACULTY OF
INDUSTRIAL DESIGN ENGINEERING
INDUSTRIAL DESIGN
ENGINEERING
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Founded in 1969
Over 2,000 students
Over 300 first year students
More than 5,000 alumni
› 200 Scientific staff
members
› 25 Professors
› 140 PhD candidates
@idetudelft
/idetudelft
INDUSTRIAL DESIGN
ENGINEERING
› 1 Bachelor programme
› 3 Master programmes and
1 specialisation
› Online education
› Master Classes
(postgraduate courses)
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OUR WAY OF WORKING
Technology
Feasibility
DESIGNING
Business
Viability
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People
Desirability
EDUCATION
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THE T-SHAPED DESIGNER
BACHELOR IDE
DESIGN FOR
INTERACTION
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INTEGRATED
PRODUCT DESIGN
STRATEGIC PRODUCT
DESIGN
PhD
EDUCATION
BACHELOR (3 YRS)
Design projects
Multidisciplinary
courses
Minor
2 electives
BSc final project
MASTER (2 YRS)
Integrated Product
Design
Design for
Interaction
Strategic Product
Design
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PhD (4 YRS)
Various research
programmes
BACHELOR PROGRAMME
Numerus clausus
› Decentralised selection
› Weighted lottery
Broad basics of industrial
design engineering: from
technology to people, from
business to aesthetics.
Presenting, integrating,
teamwork
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BACHELOR PROGRAMME
First year: general knowledge
of specialisation
› Binding recommendation
on continuation of studies
Second year: deepening
Third year: broaden
knowledge and graduate
› Minors and electives
› Bachelor Final Project
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MASTER PROGRAMME
› 3 Master programmes
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Design for interaction (DfI)
Integrated Product Design
(IPD)
Strategic Product Design
(SPD)
› Specialisation Medisign
› Joint Master Project
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Students of all Masters
› Master Graduation Project
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DESIGN FOR INTERACTION
Students become specialists
in user-centred design,
developing their abilities to
create innovative userdesign
interactions with a focus on
experience, behaviour and
well-being.
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INTEGRATED PRODUCT
DESIGN
Students become experts in
integrated design and
engineering, creating
innovative products and
product-service combinations
for both consumers and
professional users.
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STRATEGIC PRODUCT
DESIGN
Students become experts in
relating design activities to
their broader business
contexts.
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ALUMNI
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WHAT CAN YOU DO AFTER
YOUR STUDIES?
› Product development
Designer, stylist, product engineer
› Strategy and commercial
functions
Design manager, product
manager, product planner
› Product technology
Manufacturing engineer
› Education and research
Lecturer, researcher, PhD student
› Entrepreneurship
Management and product
development
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Jeroen van Erp
Creative Director Fabrique
Member of the Creative Industry Topteam
Taco Carlier
Founder / product developer VANMOOF
RESEARCH
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RESEARCH
› Design for our Future
› Research themes:
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Unlocking people
Meaningful interactions
Let’s Re(d)use
Care for our health
› Delft Design Labs
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UNLOCKING PEOPLE
› Societal challenges caused by locked-in habits (behaviour)
› Growing complexity in society
› What our designers do:
 motivate new behaviour
 encourage industry to rethink its approach to innovation
Unlock people by spurring for change
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UNLOCKING PEOPLE –
PERSUASIVE GAME DESIGN
Game design aiming to create an user-experienced game world
to change user behaviour in the real world
Real world
Experience
Behaviour
change
Game
design
Game world
Experience
Engaging, free & playful
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UNLOCKING PEOPLE CONTEXT MAPPING
UNLOCKING PEOPLE –
DELFT INSTITUTE OF POSITIVE DESIGN
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UNLOCKING PEOPLE –
OV-CHIPKAART GRADUATION LAB
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UNLOCKING PEOPLE –
THIRD AGE SUIT
MEANINGFUL INTERACTIONS
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Need to integrate technology into daily life
Desire for personalised solutions in a globalised world
Re-think the roles of ‘designers’ and ‘consumers’
What our designers do:
 Meta-design (support consumers through design)
 Connect and enhance everyday life
Create meaningful interactions between people and technology
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MEANINGFUL INTERACTIONS –
3D PRINTED OPTICS AND SENSORS
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MEANINGFUL INTERACTIONS –
SAIL SIMULATOR
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MEANINGFUL INTERACTIONS –
KINETIC MIRROR
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MEANINGFUL INTERACTIONS –
REINVENT THE TOILET
LET’S RE(D)USE
› Scarcity of energy, materials and manpower
› Shift from wasteful, linear design to a circular design approach
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is vital
‘Circular’ products save € 400 billion in materials (Europe only)
What our designers do:
 integrate technology and product aspects with emotional
and aesthetic elements
 create business models and introduction strategies
Let’s re(d)uce: design for sustainability and a circular economy
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LET’S RE(D)USE – E-QUARIUM
Utilisation of renewable energy
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Long-term energy performance
LET’S RE(D)USE – CONCEPT HOUSE
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LET’S RE(D)USE – SUSLAB NWE
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LET’S RE(D)USE –
URBAN ELECTRIC VEHICLE
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CARE FOR OUR HEALTH
› One of the biggest societal challenges: ageing
› Proportion of Europeans aged 65+:17.5% in 2011
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-> 24% in 2030
Self-management of health care enables people to:
 live longer at home
 return home from hospital earlier
 be healthy at home
What our designers do:
 design for cure, for care and for health
Care for our health: design for our health
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CARE FOR OUR HEALTH –
CHILD VENTILATION MASK
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CARE FOR OUR HEALTH –
TIC TAC TILES
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CARE FOR OUR HEALTH –
TRAIN TOILET
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CARE FOR OUR HEALTH –
VACUUM GRASPER
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DELFT DESIGN LABS
› Applied Labs
› Consumer Research PEL
› Foundational Labs
› ID-Studiolab
› Perceptual Intelligence Lab
› Physical Ergonomics Lab
› Made of.. Material Library
› Model making and
Machine Lab (PMB)
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BUSINESS
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BUSINESS
› Research projects
› Student projects
› Entrepreneurship
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RESEARCH PROJECTS –
LIGHT.TOUCH.MATTERS.
Input from
materials
R&D
Feed into
materials R&D
1. generate
scenarios of
meaning
5. analyse,
evaluate and
learn
2. envision
promising new
experiences
3 itera ons to
converge design and
materials R&D
4. design
concepts and
products
3. iden fy
material
proper es
Feed into
materials R&D
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RESEARCH PROJECTS PRODUCTS THAT LAST
'Products That Last’ is about
creating value propositions
without producing more stuff.
If products last longer, they
can offer enhanced economic
value.
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RESEARCH PROJECTS – CRISP
Experience
Product
service
system
Business
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Intelligence
RESEARCH PROJECTS – CRISP
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STUDENT PROJECTS – BIOCOACH
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STUDENT PROJECTS - PRIVA
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ENTREPRENEURSHIP – EXO-L
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ENTREPRENEURSHIP – KONNEKT