Persuasive Text

Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?

Cats everywhere are having a hard time smelling their boxes.

What is the message in the media selection?

Appeal Def: use something the viewer values to get them to buy product Contradiction Def: when two things are opposed to one another Bandwagon Def: everyone is doing it Testimonial Def: a statement that supports a product Persuasive Text- Techniques Misleading Statements Def: giving the wrong idea Sentimental Appeals Def: use the person’s emotions to get them to buy a product False Authority Def: not giving evidence Exaggeration Def: to stretch the truth Scare Tactics Def: scare someone into buying a product

Bandwagon

Appeal

Testimonial Tiger Woods loves Wheaties!

False Authority Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health.

Exaggeration

Scare Tactics

Sentimental Appeal

Misleading Statement

Contradiction

Persuasive Text

Should a reader/viewer believe everything an author writes?