Transcript Document

Club Membership Building
and Retention
John Kinsman
District 36 Lt. Governor Marketing, 2013-14
[email protected]
Why Build Membership?
 Clubs should be at 20+ members – “charter
strength” – to operate optimally.
 Allows more people to be available to fill meeting
and club officer roles
 No one member is overburdened with
responsibilities
 Meetings are more fun, because more people
are involved
 It’s easier for a club to help members meet their
educational needs
 Balances natural attrition
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Setting Membership Goals
A goal of one new member each
month will help keep an influx of
new members for a strong,
healthy club.
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Membership-building Contests
 Toastmasters Contests
o Smedley Award
o Talk Up Toastmasters
o Beat the Clock!
 Club Contests
o Set up a goal/competition for club members
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For bringing visitors, visitors who join, etc.
Track member progress at the meetings, e.g.,
through a bar chart
Reward for members sponsoring new members
CL manual credit (see Projects 8 and 10)
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Membership-building Contests
Smedley Award (August 1 to September 30)
Talk Up Toastmasters! (February 1 to March
31)
Beat the Clock! (May 1 to June 30)
It’s simple—add five new, dual or reinstated
members to your roster.
Qualifying clubs earn a special discount code for
10-percent off their next club order (and a ribbon
for your banner).
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Membership-building Steps
Step 1: Find Prospective Members.
Work with VPPR to publicize meetings/demos.
You already know some prospects – invite them.
Word-of-mouth is the best advertising.
Members should talk with friends, family
and co-workers.
On average, 1 in 3 prospects will join.
There are resources to help.
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Step 2: Make Every Meeting Great.
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Work with VPE to hold a periodic open house or demonstration
meeting geared to building membership! :
•Planned and advertised in advance
•Food as a lure
•Guest packet / guest book
•Hold mini-meeting
•TMOD explains all roles and why
•TMOD sells the program
•Work brief testimonials in
•Speeches are not by expert / evaluate to motivate
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Step 3: Handling a Guest Visit
 Several club members should say hello and spend a few
minutes getting to know the guest.
 Provide promotional literature (guest packet).
 Collect their contact information (guest book).
 Member sits with guest during meeting.
 TMOD/GE explains roles and purposes during meeting.
 Table Topics Master offers to let Guest participate.
 At end of meeting, seek their comment.
 Answer questions.
 Invite to join / invite back
 Close the Sale (next slide)
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Step 4: Closing the Sale
 Explain why the Guest should join?
•Build confidence
•Learn from doing and feedback - unique to
Toastmasters
•Structured program - explain CC and CL
•It's not just speeches
• impromptu speaking
• learning to listen / giving feedback
• leading meetings / the club
•Great on resume
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Step 4: Closing the Sale
 Why the Guest should join? (concluded)
•Cost is minimal
• tremendous bargain vs. other options
•We will not throw you in deep end
• will have a mentor and start you with easier roles
•Give personal testimonial
 Invite guest to join
•explain terms of membership and application
•all officers must be well-versed in application
 Follow up if necessary
•In person >> telephone >> e-mail (last resort)
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CLUBS WITHIN DISTRICTS
MEMBERSHIP APPLICATION
For faster service, add and pay for your new members online at www.toastmasters.org/members
Club Number: _____________________________ District Number: ___________
Club Name: ________________________________________________________
City: __________________________________________
Membership Type: New Reinstated (break in membership) Renewing (no break in
membership) Dual Transfer from club number /name _______ /___________________
Member Number (if known) ___________
_____________________________________________________________________________
Last Name / Surname / Family Name First Name / Given Name Middle Initial / Name
etc.
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Step 5: Start New Members Off Right
 Deliver what has been promised.
 The how:
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Coach them to excellence (mentor).
Induct them regally.
Get them involved.
Give positive reinforcement.
 Use the resources.
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Member Retention
 Orient new members
 Active mentor-mentee relationship for new (and other if
needed) members
 Follow up with members who miss two meetings in a row
 Understand member motivations (member surveys)
 Recognize accomplishments
 Quality and fun meetings
 Attend to all members during meetings
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Maintain Member Satisfaction
 Member Interest Survey (Item 403)
 New Member Profile Sheet (Item 405)
 Club Climate Questionnaire (Item 251C)
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