Transcript Document

Football 4 an HIV-free
Generation
Global Business Coalition
Johannesburg, South Africa
29 October 2009
The F4 Initiative - Overview
What it is:
A pan-African initiative focused on preventing new HIV infections in African youth by
using football as a vehicle and advocacy and communication as amplifiers.
What it consists of:
3 Core Components:
1.
Capacity Building of local implementing partners to deliver youth focused
prevention, using soccer as a tool
2.
A coordinated media campaign
3.
Advocacy and resource mobilization for long term support
Outline of Presentation
• About CSI+
• Context for F4
• Presentation of F4 initiative
• Opportunities for businesses
About CSI+
Profile: A consulting company with regional business
centers in Denmark, South Africa, Tunisia and representation
in numerous other countries. 300 consultants - mainly in
developing nations.
Secretariat for:
Expertise: Strategic advice and consulting services, business
re-engineering, public-private partnerships, research and
assessments, training, marketing, communication, events
management, and media relations.
Clients: The Global Fund, World Health Organization, UNDP,
Technical Support Facility, African Development Bank,
Deloitte & Touche, Levi’ Strauss & Company, Virgin Unite,
SAB Miller, GuideStar International, University of
Stellenbosch, Olive Leaf Foundation, Governments of Kenya,
Nigeria, Zambia and SA.
www.f4hivfree.org
Context (1) - The Challenge
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Fact: HIV/AIDS continues to hamper development in sub-Saharan Africa.
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Fact: The disease remains the most urgent public health crisis of our time.
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Fact: For every person who began antiretroviral therapy in 2006, six people
were newly infected.
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Fact: Current prevention efforts appears to have reached a “ceiling” in
terms of the numbers of people reached through conventional initiatives
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Fact: African youth remain one of the most vulnerable groups for infection.
Sustained, measurable social change is very difficult to achieve
Context (2) - The Response
• Many HIV Prevention programmes in Southern Africa
originate from a single donor-implementing partner
(IP) relationship targeted to a single community.
• As such the programmes are:
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Limited in scope
Lacking in access to R&D
Isolated from media and advocacy platforms
Unable to go to scale
• As a result, the desired social change is not achieved
and/or sustained and the donor is often disappointed
in the results.
Sustained, measurable social change is very difficult to achieve
Context (3) - The Science
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Prevention efforts can be greatly enhanced when they are linked to
well-managed counseling, testing, treatment, and support services
and vice versa.
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Globally, it is estimated that a coordinated scale up of both
prevention and Treatment services could avoid 29 million new
infections by the end of 2020.
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Recent experiences have shown that the strategic use of Soccer Africa’s most popular sport - when coupled with an excellent
prevention curriculum can help to motivate communities,encourage
testing, reduce stigma and help young people develop healthy
behaviors and attitudes at a critical age.
•
Research shows that to initiate and sustain social change at the scale
required to turn the tide on HIV infections, community interventions,
media and advocacy must be coordinated e.g. Anti-smoking, seatbelt
campaigns.
Context (4) - The Opportunity
• For the first time in the World Cup’s history all eyes will be on Africa
in 2010.
• The event provides the ultimate opportunity to rally football
enthusiasts (in Africa and beyond), heads of state, soccer celebrities,
development agencies, donors and media in the fight against
HIV/AIDS and demonstrate how football has the power to change the
world.
• FIFA and streetfootballworld have already created the ideal platform
for this to happen through the Football for Hope Movement football’s commitment towards achieving the MDG’s
F4 Steering Committee
UNAIDS is the world’s lead agency on HIV and AIDS issues. Bringing together efforts and
resources from ten UN system Organizations, UNAIDS works to achieve five major objectives,
namely 1) mobilize leadership and advocacy for effective action, 2) provide strategic information
and policies, 3) track monitor and evaluate the epidemic, 4 engage civil society and develop
partnerships, and 5 mobilize financial, human and technical resources needed to support an
effective response.
KFF is a non-profit, private operating foundation focusing on the major health care issues including
HIV/AIDS. KFF develops and runs its own research and communications programs. KFF is
committed to promoting the role of media in combating HIV/AIDS and provide significant funding,
operational and technical support to the ABMP and loveLife, and as.
GRS is a non-profit that is using the power of soccer in the fight against HIV and AIDS.GRS trains
African soccer stars, soccer coaches, teachers, and peer educators in the world’s most HIVaffected countries to deliver an interactive HIV prevention curriculum to youth.
ABMP is a pan-African coalition of broadcast companies for the purpose of reinvigorating and
increasing the effectiveness of broadcast media’s contribution to the fight against HIV/AIDS.
ABMP companies have pledged 5% of daytime airtime – approx 1 hr per day – for HIV/AIDS
content.
loveLife is South Africa’s national HIV prevention program for youth. Launched in 1999, loveLife
brought together a coalition of international foundations, media, private corporations, the
government of SA and non-governmental organizations. loveLife has significant experience and
expertise in implementing and sustaining community-level outreach services and programs for
youth .
CSI+ is a South African company with expertise in developing, managing and executing strategies,
public-private partnerships and development project across sectors as they relate to health
(notably HIV/AIDS), education, environment and good governance.
F4 Initiative -Overview
F4 Steering Committee
Current F4
Donors
- USAID
- Gates Fdn.
- Kaiser Family Fdn.
- Ford Fdn.
- Nike
- Merck
- Abbott
- Avusa
- De Beers
- UNAIDS
Advocacy
(Liaise with local govts, donors, and
Int’l NGOs to support and sustain initiatives)
Kaiser, UNAIDS, CSI+
Technical Assistance
(Develop curriculum content and provide
training and ongoing technical assistance)
GRS, loveLife, ABMP
Enabling Partners (EP)
(Provide additional technical support and ongoing
funding for programs on the ground)
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Int’l NGOs: FHI, AED, Baylor, etc.
Local Govts: Health/Education/Sports
Media Companies : Avusa, SABC, etc.
Corporations: FFH, Nike, De Beers, etc.
Implementing Partners (IP)
(Deliver the Programs to target populations)
- Community Based Orgs:
Zimbabwe, Zambia, Kenya, Tanzania, Lesotho,
Namibia
- Local Govts: Health/Education
- Local Broadcasters
The F4 Initiative - Approach
• Evidence based – Proven, trialed and tested methodologies
• Integrated -- F4 integrates media and advocacy platforms with on-theground programming.
• Locally Driven -- F4 engages local implementing partners and
supports them with technical assistance and funding. These orgs
maintain their identity while increasing their access to resources.
• Scale -- Multiple donors and implementers
across the continent leads to a broad reach.
– Donors with specific interests can fund
specific components of the F4 projects
• Efficiency-- F4 reaches scale, but is
decentralized. Leading to more efficient
use of resources and more sustainability
at the local level.
F4 - 2010 Activities
World Cup 2010 ™ will be a launching pad for F4 rather than a
culmination.
F4 implementers are currently working in 7 countries across Africa delivering a variety of
programs.
ABMP Media is being broadcast across Africa using soccer themes
Many F4 implementers are supported by Football For Hope and will have the opportunity
to participate in key official World Cup events that will provide a platform to highlight the
initial success of F4 to a global audience.
Additionally, F4 is currently supported by various corporate partners with HIV/AIDS
prevention and development through football being integrated into their marketing and
communications plans
F4 -How Can You Get Involved
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In-Country Partner. The F4 Partners are constantly on the lookout for great, incountry organizations to benefit from the F4 programmes.
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Donors. Due to the depth of the Initiative, donors can invest in F4 in ways that
align with their mission. Contact CSI+ or any F4 Partner to learn how you can
be involved.
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Advocate. UNAIDS is the world’s most influential advocate for HIV Prevention
but it can always use more voices.
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Media Industry. If you have an interest in the media or access to the media, F4
can connect you with local F4 partners as well as provide you with content that
aligns with the F4 messaging.
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Soccer Community. F4 aims to mobilize the global soccer community in the
fight against HIV/AIDS. Contact an F4 Partner if you, your team, your league
or your organization want to be part of this community.