Transcript Poland International Education Conference Warsaw 2008 How

Poland International Education Conference
Warsaw 2008
How to attract incoming students
and not to lose your own
– the German Perspective
Dr. Annette Julius
DAAD
Director of Northern Hemisphere Department
Dr. Annette Julius, 04/2008
Outline
I.
Introduction: DAAD: Goals and Main Activities
II. How to attract incoming students….:
Internationalizing German Higher Education
III. … and not lose your own: German Academic International
Network (GAIN)
IV. Conclusion
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I. Introduction: About the DAAD
DAAD stands for...
Deutscher
Akademischer
Austausch
Dienst
The DAAD is...
a self-administrative organisation of the
German institutions of higher education
with 232 member institutions
and 124 student bodies
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I. Introduction: About the DAAD
DAAD Budget 2008
Other sources
21.9 mio € = 7%
EU
50 mio € = 17%
300 mio. EUR
Federal Ministry
for Economic
Cooperation and
Development
25.2 mio € = 8%
Federal Ministry
of Education and
Research
65.9 mio € = 22%
Ministry of
Foreign Affairs
136.9 mio € = 46%
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I. Introduction: About the DAAD
Goals and expenditures of the DAAD (2007)
Internationalisation
of German universities
Scholarships
for foreigners
Scholarships
for Germans
Promoting young foreign elites
at German universities and
research institutes
Promoting young German
leaders of the future
in their studies and research
abroad (including ERASMUS)
62 mio euros
Increasing the international
appeal of German universities
(including marketing) and promoting
the international dimension in
German higher education
77 mio euros
Promoting
German studies and
the German language
abroad
Promoting German studies, German
language and area studies
programmes (including Lektors)
at foreign universities
57 mio euros
Educational
cooperation with
developing countries
Promoting academic, economic,
and democratic development
in developing and reform countries
45 mio euros
37 mio euros
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I. Introduction: About the DAAD
The DAAD's international network
Regional Offices (14)
Information Centres (IC) (48)
The DAAD has 62 regional and local offices world-wide, more than 555 lecturers abroad and 120 Alumni
Clubs.
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II. How to attract incoming students….: Reasons for internationalizing
German higher education
Lack of skilled
personnel
at home
EU-European
cohesion
International
peace and
understanding
Economical
Aspects
Political
Aspects
Scientific
Aspects
Dialogue between
different cultures
Friends and
partners among
foreign elites
Internationalizing
your home
campus
Establishing
international
partnerships and
cooperation
Need for skilled
personnel of
German investors
abroad
Export-friendly
business climate
in partner
countries
Shortage of
doctoral and
postdoctoral
students in some
disciplines
Student fees as
source of (extra)
income
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II. How to attract incoming students….: Internationalizing German
higher education
Analysis at the end of the 90s: „Losing Attractiveness“
 Decrease in the number of students and researchers from formerly
important sending countries like USA, Japan, Korea, United
Kingdom, Latin America
 Example of competitors like US, UK, Australia, actively promoting
their institutions of Higher Education
 ongoing „brain drain“ to the U.S. (young researchers,
mainly in natural and bio-medical sciences)
 dropping numbers of German students in
natural and engineering sciences
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II. How to attract incoming students….: Setting aims and
objectives for internationalizing German higher education
 Position Germany as a relevant global provider for higher
education and research
 Attract qualified students and researchers from abroad
 Export German study programmes
• Develop new attractive study programmes for international students
• Enhance the general framework conditions of studying in Germany for
international students
• Start a global marketing and public relations campaign both for the HE system
itself and specific programmes of the HEIs
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II. How to attract incoming students….: Developing new and
attractive study programmes
… by introducing
 more than 1.000 international degree programs
(50 % taught in English)
 400 international Graduate Schools
 400 double degree programs
 300 summer schools in Germany
 quality control: establishing accreditation agencies with
internationally compatible standards
 programs for short- and long-term international guest lecturers
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II. How to attract international students….:
Offshore activities by German universities
Tallinn
Riga
Kaunas
Kiew
Antalya
St. Petersburg (2)
Moskau
Novosibirsk
Sumy
Almaty (2)
Ankara
Homs
Qingdao
Teheran
Kairo
Suzhou
Amman
Maskat
Kalkutta
Hanoi
Seoul
Beppu
Shanghai (5)
Hangzhou
Bangkok
Singapur
Rio de Janeiro
Curitiba
Santiago de Chile (2)
Stand: November 2007
Kapstadt
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II. How to attract international students….: Summer Schools
abroad 2008
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II. How to attract incoming students….:
Enhancing general framework conditions
…such as
 improving legislative conditions relating to visa and
general status conditions as well as work permits
 securing reliable and transparent admission procedures
 offering foreign student tutoring and guidance
 providing affordable and suitable student accommodation
 providing scholarships, e.g. for talented doctoral students
 consciousness-raising initiatives and campaigns in
Germany
 offering more and better opportunities to learn and test the
German language abroad (introduction of TestDaF,
developing distance learning courses)
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II. How to attract incoming students….:
Improving legislative conditions
Alleviations realized since 1998
 fewer conditions for student visa concerning material security, extension of
maximum length of stay to 15 years (incl. doctorate)
 expansion of job possibilities for foreign students from third countries
 granting long-term perspectives for graduates of German universities from
third countries
 scholarship holders, postgraduates and scientists are generally
allowed to bring along their families and reduction of labour hurdles
for spouses
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II. How to attract incoming students….:
International marketing of higher education
Organisation
Joint Initiative International
Marketing for Study and Research
in Germany
35 institutions and „players“ in
politics, economy, and states
(„Länder“)
GATEGermany
115 Research and Higher
Education Institutions
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II. How to attract incoming students….: Activities and
instruments in international marketing of higher education
„Road shows“,
promotion tours
Higher education fairs
Media campaign,
Internet portal
Conferences, workshops and
consultancy for German HEIs
Global network of information centres
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II. How to attract incoming students….: Branding Entities
Institute,
School
Higher
Education
Institution
HEIgroup
Region
Country
European
Union
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II. Attracting incoming students….: Results
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II. Attracting incoming students….: Countries of Origin
Students
Junior-Scientists
1 China
26.061
2 Bulgaria
12.423
3 Poland
12.301
4 Russia
9.826
5 Morocco
7.190
6 Turkey
7.077
7 Ukraine
6.928
8 Cameroon
5.389
9 France
5.293
10 Austria
4.225
1
2
3
4
5
6
7
8
9
10
Russia
China
USA
India
Poland
Ukraine
Italy
Brasilia
Romania
France
2.221
1.338
1.095
1.084
711
425
410
405
383
378
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source: „Wissenschaft weltoffen“ 2006
Foreign Students in Germany
(nur Bildungsausländer), WS 2005/06
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II. Attracting incoming students….: Host Countries
Host Countries
Foreign Students
Number
%
1
USA
586.316
3,5
2
UK
255.233
11,2
3
Germany
240.619
10,7
4
France
221.567
10,5
5
Australia
188.160
18,7
Wissenschaft weltoffen 2006
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III. … and not lose your own: German Academic International
Network (GAIN)
I. Target group: More than 5.000 post-doctoral
German (junior) scientists in the USA
II. Goals: Networking (Cooperation) and
support for re-integration in Germany
III. Measures
• Annual conferences (San Francisco 2007, Boston
2008)
• Newsletter
• Advertisement of academic
job opportunities in Germany
• New York Office
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III. … how not lose your own young scientist for good
Reasons to go the US
- better job opportunities after returning home to
Germany
- top level research in the US in the relevant field
- opportunity to work in a famous lab / institution
- learning about methods / techniques that are
not being taught in Germany
- recommendation of advisor at home to spend some time in the US
- lack of adequate job perspective in Germany
Top level junior scientists expect:
- attractive, reliable and flexible career-paths
- transparency with view to the rules according to which positions are filled
- Personnel development
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III. … and not lose your own: “Excellence Initiative”
Aims:
-enhance international visibility of clusters and
institutions of excellence
-support existing excellence in a way that it is
internationally competitive
1,96 Billion Euro in five years to support
• 39 Graduate Schools
• 37 Clusters of Excellence
• 9 Institutional Strategies
Review process primarily through international
experts
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IV.: Conclusion: What is needed in the global „Fight for
Talents“ is….
… a joint effort and coordinated approach on
the national as well as on transnational levels
…favourable framework conditions
…adequate funding of the HE system
…branding, excellence and specialization
…networking and cooperation.
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Dziękuję za Uwagę!
Dr. Annette Julius, 04/2008