Transcript שקופית 1
The Customer Wants to Know
Transparency & the
New World of Diamonds
Mr. Amihai Zivan Sussholz
YEI- Yahalomei Espeka International Ltd.
YEI at a Glance
Founded in 1969
Sightholder since 1993
Serves hundreds of clients from 6 offices in major worldwide
diamond centers
Specializes in fine-make small round diamonds under 1ct
Capable of catering to very specific client requests (special sizes)
Over 2,600 employees in two manufacturing facilities
State-of-the-art production facility in Panyu, China
Luxury Jewelry - Raising Standards
THEY WANT MORE!
More services
More partnership – particularly in product development
and marketing
More flexibility
More attentive to make
More careful about quality - end-customer is more informed
Luxury jewelry manufacturers want more
professional partners who provide transparency
and real added value
Expectations
CUT
CUT
SUPPLY
VALUE
Fine-make diamonds
(or other “specialty”)
Inventory /
Availability
Sorting and easeof-ordering
Efficient, ethical
sourcing
Conveniently located
offices
Partnership via joint
marketing initiatives
How it Works @ YEI
Cut
Value
Highest standards for finemake production.
Pre-sorted product and easy
ordering as well as joint
marketing programs and other
value-added services.
Supply
Professionalism
Customers have what they
want available when and where
they need it.
Have attained and exceeded
industry standards for
production and
ethical practices (BPP, ISO).
Cut
Maintain high-quality rough sourcing
capabilities (located in Israel).
Sightholder status enhances customer
confidence in the product.
Excellent reputation for fine-quality make
backed up by experienced, well-trained
staff and top-notch facilities.
Supply - Sorting
For both large and small clients, pre-sorted product helps
clients save time and money.
Over 2000 assortments available.
Customers can purchase specific sizes and not only parcels.
Supply – Inventory/Availability
Having a large inventory means the customer
doesn’t need to maintain one.
Each of over 2,000 items are stored independently.
Online “Harmony” stock system allows customers to
know exactly what’s available.
Worldwide offices to reduce time for communication
/delivery
Value - Ease-of-Ordering
Clear Code - YEI’s proprietary coding system
Developed as “The Espeka Language” and upgraded over the years.
Order precisely the stones they need, with no leftovers and
no bulk packages.
Simplifies ordering and especially reordering
Value - Partnership
YEI has developed joint marketing initiatives with
both U.S. and Asian jewellery manufacturers
PERFECTLY MATCHED DIAMONDS:
Identically-cut fine-make stones manufactured
by YEI.
Jewelry created by retailer
Marketing & Advertising - developed jointly
Support includes advertising,
in-store materials and staff training
Value - Partnership (cont.)
Establishing clear objectives and goals (which each side needs to
consider and agree upon)
Expectations, milestones for success, etc
Understanding the local market and consumer
Choosing the right communications approach
Maintaining consistency (over time/geography)
Professionalism
Excellent reputation for fine-make diamonds
State-of-the-art China manufacturing complex – excellent
evaluation in annual BPP review…
Exceed industry standards so clients can be more confident in
product
ISO 9001 certification achieved in early 2008
Who Wins?
EVERYONE!
Clients
Better service, lower costs
YEI
Satisfied customers
Industry
Progressive practices
become the norm
Leading the way to the
New World of Diamonds