Transcript Common problems - C82: Works of Nicholas Rougeux

Is your “Find a Doctor”
everything it can be?
Ranked #1 in most
pediatric specialties in
Illinois
Voted one of the best places to work
FIND A DOCTOR
Research
Usability studies & interviews
Performance analysis
First impressions
…are everything
Simple works
(But it’s hard to do)
Forms
Too many fields
Small type
Can’t select
more than
one
Cramped
Locations are
confusing
Rarely used
Too many choices
Patients
Find a
doctor
Physicians
Locations
Alphabet soup
A B C D E F G H I J K L M
N O P Q R S T U V W X Z
Looks good, but not very satisfying
Too many steps
Task: Find an allergy doctor close to me
Step 1
Search by name or specialty?
Can’t search by location
Step 2
Alphabet soup
A B C D E F G H I J K L M
N O P Q R S T U V W X Z
Step 3 Find specialty
Abdominal Aortic Aneurysm
Abdominal Aortic Aneurysm
Surgery
Abdominal Imaging
Abdominal Organ Transplant,
Pediatric
Abdominal Organ
Transplantation
Abdominal Plastic Surgery
Abdominoplasty/Tummy Tuck
Abnormal Pap Smears
Achalasia
Acid Reflux
Acne
Acne Scarring
Acoustic Neuromas
Acupuncture
Acute Pain Management
Addiction Psychiatry
Addictive Disorders
Adenoids
Adolescent Dermatology
Adolescent Gynecology
Adolescent Medicine
Adolescent Psychiatry
Adolescent Psychology
Adolescent Psychotherapy
Adrenal and Pituitary Disease
Adrenal Disorders
Adrenal Laparoscopic Surgery
Adult ADHD
Adult Allergy and Immunology
Adult Cardiac Surgery
Adult Cardiology
Adult Congenital Heart Disease
Adult Medicine
Adult Orthodontics
Adult Psychotherapy
Adult Psyhchiatry
Adult Trauma
Advanced Sleep Phase Syndrome
Aesthetic Plastic Surgery
Affective Disorders
Age Spots
AIDS
AIDS/HIV Psychological
Counseling
Airway Disorder
Alcoholism
Allergic Contact Dermatitis
Allergic Rhinitis
Allergies
Allergy and Asthma
management
Allergy and Immunology
Allergy Immunotherapy
Allergy Testing
Alternative Medicine
Alzheimer's Disease
Ambulatory Anesthesia
Amenorrhea
Amniocentesis
Amputation Rehabilitation
Amputations
Amyotrophic Lateral Sclerosis
Anal Cancer
Anal Fissures
Anal Incontinence
Anaplastic Astrocytoma
Anatomic Pathology
Anatomic-Clinical Pathology
Andrology
Anemia (Iron Deficiency)
Anesthesia - Ortho
Anesthesia - Regional
Anesthesia, Laparoscopic
Anesthesiology
Aneurysm Aortic Surgery
Aneurysm Endovascular Surgery
Aneurysm Repair
Aneurysm Repair, Aortic
Aneurysm Surgery
Aneurysms
Angina
Angina Pectoris
Angioedema
Angioplasty
Ankle Disorders
Ankle Injuries
Anorectal Physiology/Testing
Anorectal Problems
Anterior Segment Surgery
Antibiotic Testing
Anxiety Disorders
Aortic Aneurysm
Aortic Arch Surgery
Aortic Disease
Aortic Dissection
Aortic Surgery
Aortic Valve Surgery
Aortic/Mitral Surgery
Aplastic Anemia
Appendectomy
Arnold Chiari Malformation
Arrhythmia
Arrhythmia Surgery
Arterial Blockage
Arterial Insufficiency
Arterial Reconstruction
Arterial Revascularization
Arterial Stents
Arterial/Aortic Aneurysm
Surgery
Arteriovenous Malformation
(AVM)
Arthrectomy
Arthritic Hand Reconstruction
Arthritis
Arthritis-Rheumatoid
Arthroscopic Surgery
Arthroscopy
Arthroscopy-Knee
Artificial Disc
Artificial Insemination
Asperger's Syndrome
Assisted Reproduction
Assisted Reproductive
Techniques
Asthma
Asthma and Allergic Disorders
Astrocytoma
Ataxia
Atopic Dermatitis
Atrial Fibrillation
Attention Deficit Disorders
(ADD)
Attention Deficit Hyperactivity
Disorder (ADHD)
Autism
Step 4 Know the difference
Abdominal Aortic Aneurysm
Abdominal Aortic Aneurysm
Surgery
Abdominal Imaging
Abdominal Organ Transplant,
Pediatric
Abdominal Organ
Transplantation
Abdominal Plastic Surgery
Abdominoplasty/Tummy Tuck
Abnormal Pap Smears
Achalasia
Acid Reflux
Acne
Acne Scarring
Acoustic Neuromas
Acupuncture
Acute Pain Management
Addiction Psychiatry
Addictive Disorders
Adenoids
Adolescent Dermatology
Adolescent Gynecology
Adolescent Medicine
Adolescent Psychiatry
Adolescent Psychology
Adolescent Psychotherapy
Adrenal and Pituitary Disease
Adrenal Disorders
Adrenal Laparoscopic Surgery
Adult ADHD
Adult Allergy and Immunology
Adult Cardiac Surgery
Adult Cardiology
Adult Congenital Heart Disease
Adult Medicine
Adult Orthodontics
Adult Psychotherapy
Adult Psyhchiatry
Adult Trauma
Advanced Sleep Phase Syndrome
Aesthetic Plastic Surgery
Affective Disorders
Age Spots
AIDS
AIDS/HIV Psychological
Counseling
Airway Disorder
Alcoholism
Allergic Contact Dermatitis
Allergic Rhinitis
Allergies
Allergy and Asthma
management
Allergy and Immunology
Allergy Immunotherapy
Allergy Testing
Alternative Medicine
Alzheimer's Disease
Ambulatory Anesthesia
Amenorrhea
Amniocentesis
Amputation Rehabilitation
Amputations
Amyotrophic Lateral Sclerosis
Anal Cancer
Anal Fissures
Anal Incontinence
Anaplastic Astrocytoma
Anatomic Pathology
Anatomic-Clinical Pathology
Andrology
Anemia (Iron Deficiency)
Anesthesia - Ortho
Anesthesia - Regional
Anesthesia, Laparoscopic
Anesthesiology
Aneurysm Aortic Surgery
Aneurysm Endovascular Surgery
Aneurysm Repair
Aneurysm Repair, Aortic
Aneurysm Surgery
Aneurysms
Angina
Angina Pectoris
Angioedema
Angioplasty
Ankle Disorders
Ankle Injuries
Anorectal Physiology/Testing
Anorectal Problems
Anterior Segment Surgery
Antibiotic Testing
Anxiety Disorders
Aortic Aneurysm
Aortic Arch Surgery
Aortic Disease
Aortic Dissection
Aortic Surgery
Aortic Valve Surgery
Aortic/Mitral Surgery
Aplastic Anemia
Appendectomy
Arnold Chiari Malformation
Arrhythmia
Arrhythmia Surgery
Arterial Blockage
Arterial Insufficiency
Arterial Reconstruction
Arterial Revascularization
Arterial Stents
Arterial/Aortic Aneurysm
Surgery
Arteriovenous Malformation
(AVM)
Arthrectomy
Arthritic Hand Reconstruction
Arthritis
Arthritis-Rheumatoid
Arthroscopic Surgery
Arthroscopy
Arthroscopy-Knee
Artificial Disc
Artificial Insemination
Asperger's Syndrome
Assisted Reproduction
Assisted Reproductive
Techniques
Asthma
Asthma and Allergic Disorders
Astrocytoma
Ataxia
Atopic Dermatitis
Atrial Fibrillation
Attention Deficit Disorders
(ADD)
Attention Deficit Hyperactivity
Disorder (ADHD)
Autism
Step 5
Click Search
Keyboard didn’t work
Results
Too hard to read
Too much to read
“How far do I need to drive?”
“Are they friendly?”
“What are their specialties?”
Bio
“It’s nice you
can see a
picture…”
Too hard to read
Four years of search logs + usability tests = very useful data
RESEARCH
Snapshot of top searches
94%
Searched for last names as a keyword
(Lots of misspellings too)
98%
Searched for a name, specialty, or location
Parents thought all fields
were required
More fields = more requirements
How we fixed it
REDESIGN
Feedback
Fewer fields
Humanized
language
Advanced search
Smart search:
based on the
position of the
term in the last
name, first name,
specialty, etc.
Keyboard-friendly
Direct links to profile
Doctor count
Feedback
Sorting options
Photos
Maps
Location markers
Highlighted terms
Photo
Specialties
with
definitions
Print & email
friendly
Map
Location
markers
THE NUMBERS
46%
Used suggestions
(Misspellings virtually eliminated)
44%
Skipped straight to doctor’s bio
(2,700+)
In the end…
Huge improvement
Great learning experience
There’s always room for improvement
Thanks!
Tina Tsinonis
[email protected]
www.ChildrensMemorial.org
Nick Rougeux
[email protected]
www.webitects.com