Transcript Georgia Gives Day Information Session

Georgia Gives Day
Information Session
ALEX LEAHY
PROGRAM OFFICER
COMMUNITY FOUNDATION OF CENTRAL
GEORGIA
Agenda
 Welcome / Introductions
 Georgia Gives Day Overview
 Tips for Success
 Prizes
Welcome
 Name
 Title
 Organization
 Have you participated in GGD previously?
Community Foundation
 Encouraging philanthropy and strengthening
communities
 Kathryn Dennis – President
 Hazle Hamilton – Chief Administrative Officer
 Julia Wood – Director of Donor Services
 Emily Morgan – Foundation Associate
 Alex Leahy – Program Officer
Georgia Gives Day Overview
 What – 24 hour “Flash Mob” of online giving to
nonprofits in the state of Georgia.
 When – November 13, 2014
 Who – EVERYONE!
 Why – Nonprofits impact every aspect of our lives.
Tips for Success
 Get your Board involved
 Plan a social media campaign and follow through!
 Use the Nonprofit Toolkit
 Pick a prize and go for it!
Board Involvement
 Champions
 Talking about your organization to their friends
 Social media sharing
 Give them specific tasks
Social Media
 Facebook
 Twitter
 Plan posts that will engage your followers
 When you get your followers engaged – talk back to
them!
 Don’t wait until the day of to start
 If you aren’t comfortable with social media ask
someone who is comfortable to help!
Social Media Ideas
 Videos
 Get ahead of the day and create a video about your
organization
 Follow it up with another video to say thank you.
 Profiles with videos are more likely to get donations according
to another giving day program.
 Vines
 Short videos – Vine app for IOS and Android
Social Media Ideas
 Partner with local businesses to cross post
 Painting cars
 Window chalk paint
Social Media Ideas
 Morning drive show
 Flip your photo Fridays – Changing out your profile
picture for the giving day logo

Change your profile picture to something related to Georgia
Gives Day.
Social Media Ideas
 Local landmark with hashtag
 Simple photos that remind people to give locally!
 Memes
 Centre Foundation!
Nonprofit Toolkit
 Link
 Its there – use it!
 Webinars
www.gagivesday.org/c/g
gd/p/Webinars
Prizes
 Based on the county in
which your organization is
located.
 Prizes are available for
nonprofits based in all of
CFCG’s 20 counties:
Baldwin, Bibb,
Bleckley, Butts, Coffee,
Crawford, Dodge, Houston,
Jasper, Jones, Lamar,
Laurens, Monroe, Peach,
Pulaski, Spalding, Taylor,
Twiggs, Upson, and
Wilkinson.
Thanks to:
Bibb and Baldwin
Other 18 Counties
 The John S. and James
 Community Foundation
L. Knight Foundation
 $50,000 to Bibb
County
 $35,000 to Baldwin
County
 Awarding $80,500 of
that in prizes
Board of Directors
 Bleckley, Butts, Coffee,
Crawford, Dodge,
Houston, Jasper, Jones,
Lamar, Laurens,
Monroe, Peach, Pulaski,
Spalding, Taylor, Twiggs,
Upson, and Wilkinson.
Golden Ticket
 Each donation made
during the time period
specified will be entered
into a random drawing.
We will select the
specified number of
recipient from the list
and the organization the
donation was made to
will receive a Golden
Ticket!
Golden Tickets
Bibb and Baldwin
 12 – 9 am – two winners each county
 10 am – 12 pm – two winners each county
 2 – 4 pm – two winners each county
 5 – 6 pm – two winners each county
 12 am – 12am – five winners each county
 $500 each
Golden Tickets
Other 18 Counties
 12 – 9 am – one winner
 10 am – 12 pm – one winner
 2 – 4 pm – one winner
 5 – 6 pm – one winner
 12 am – 12am – two winners
 $500 each
Power Hour
 The organization who receives the greatest number
of donations during the specified hour from unique
donors.
Power Hour
Bibb and Baldwin
 One winner each time each county
 7 – 8 am
 12 – 1 pm
 6 – 7 pm
 $1,000 each
Power Hour
Other 18 Counties
 7 – 8 am
 12 – 1 pm
 6 – 7 pm
 $500 each
Going the Distance
 Organization who receives the donation with the
billing zip code the furthest away from Macon
Going the Distance
Bibb and Baldwin
 One winner each county
 $500 prize
Going the Distance
Other 18 Counties
 $500
Quick Start
 First organization to reach $500 in donations from
at least 3 distinct donors.
Quick Start
Bibb and Baldwin
 Two winners each county
 First two organizations to meet requirements
 $1,000 each
Quick Start
Other 18 Counties
 One winner
 $1,000
Trend Setter
 The Twitter Prize
 Organization whose unique hashtag (#) is tweeted
the most on GGD.
 Tweets may come from any twitter user but must
contain the unique hashtag.
 All organizations planning to compete for this prize
must submit their hashtag in writing to
[email protected] no later than November 5th.
Trend Setter
Bibb and Baldwin
 Top three organizations each county
 $500 each
Trend Setter
Other 18 Counties
 One winner
 $500
Beat the Best
 The organization who receives the first donation that
beats the amount raised by the county in the prior
year.
Beat the Best
Bibb and Baldwin
 Bibb County
 Raised $83,517 last year
 $5,000
 Baldwin County
 Raised $34,381
 $5,000
Beat the Best
Other 18 Counties
 This prize will not be offered outside of Bibb and
Baldwin Counties as we do not have information on
how much those counties raised last year.
Donor Dash
 The greatest number of donations from unique
donors.
Donor Dash
Bibb and Baldwin
 Bibb County
 Top ten organizations
 $2,500 each
 Baldwin County
 Top five organizations
 $2,500 each
Donor Dash
Other 18 Counties
 Top organization
 $2,000 prize
Dollar Holler
 The greatest dollar amount of donations.
Dollar Holler
Bibb and Baldwin
 Top three organizations each county
 $1,000 each
Dollar Holler
Other 18 Counties
 Top three organizations
 $500 each
Questions?
Contact Information
Community Foundation
Georgia Center for
Nonprofits
 Alex Leahy
 Miranda Austin
 Program Officer
 Project Manager
 [email protected]
 [email protected]
 (478) 750-9338
 (404) 493-2610