Transcript Slide 1

UPDATE December 2008
JENNY GRIFFITHS
Project Director
[email protected]
THE STORY
• Origins scoping for defined registration 2003
• Report 2005 – see Judy’s briefing
• 2006 RSPH convened meeting of national
public health organisations
• Collaboration formed two years ago
– RSPH, FPH, IHPE, UKPHR
• £50k Depts. Of Health funding
• New RSPH launched October 2008
AIMS OF THE COLLABORATION
1.Advocacy for specialised
health promotion
2.Support for workforce
COMMUNICATION AND
INVOLVEMENT PROCESSES
• www.specialisedhealthpromotion.org.uk
• Website - to be transferred to RSPH website
Feb 09 and improved
• Database of c. 500 – please join
• E-bulletins
• Annual conferences – 3rd on 3 February 2009
• Stakeholder forums and groups – 3 this year
• Papers/articles in journals and newsletters
ADVOCACY
• Aim to ensure national infrastructure support
reinstated & embedded at local level
• Key role of new merged RSPH
– “Vision, Voice and Practice”
• Position paper on the ‘State of the Health
Promotion Workforce’ – April 2008
– Formally considered by FPH Board
• Enhanced links with IUHPE
RSPH Health Promotion Awards
• Launched 2008 to recognise organisational
excellence in health promotion and
community well-being
• Submission of portfolio and peer review
• Developed in partnership with 1st 5 Award
Winners – North Lancs, Sefton Partnership,
NE Essex, Plymouth, Rotherham
• 2nd wave 5-6 sites 2009 - express interest now
ADVOCACY & WORKFORCE
SUPPORT
• Membership of UK Public Health Workforce
Programme Board
– Implementing the Public Health Skills and Career
Framework launched early 2008
• Membership of Faculty Practitioner
Development Working Group (2008)
– Education, training, assessment mechanisms for
ph practitioners, retrospective and prospective
– Continuing professional development
SUPPORT FOR WORKFORCE II
• RSPH supports health promotion academics
forum
• Academic input to work programme
UK PUBLIC HEALTH REGISTER
• Consultation on the regulation of ph
practitioners 1 November to end February
• Recent e-bulletin from StF
• Important that you respond
• Both standards and processes
• Shaping the Future closely involved
DEVELOPMENT OF MATERIALS
1. Framework for ethical health promotion with
SHEPS Cymru
2. Social marketing for health and specialised
health promotion
3. Why theory matters
4. Commissioning and health promotion (Richard
Shircore)
5. Flyer for advocacy for hp with key stakeholders,
e.g. ADsPH, DH
I: A FRAMEWORK FOR
ETHICAL HEALTH PROMOTION
• With SHEPS in Wales (Will Beer), and thanks to
Jackie Green
• Restate the values base
• Guidance for all – not just specialists
• Not a code of professional practice or conduct
• Definitions and ways of working
• Issues: paternalism vs individual freedom,
empowerment model, stewardship
A Framework for
Ethical Health Promotion contd.
• Statement of values and principles
– Generic ethical principles
– Terminal values (goals)
– Instrumental values (ways of working)
• Short statement of principles of professional
practice
II: SOCIAL MARKETING FOR HEALTH
AND SPECIALISED HEALTH
PROMOTION
STRONGER TOGETHER –
WEAKER APART
Why?
•
•
•
•
Discussion document September 2008
Workshop at World Social Marketing Conference
Separate development for historical reasons
Test whether we might be able to
– Improve practice
– Make more effective use of resources
– Improve health and reduce inequalities
• Through working together
HP and SM - Issues
Both SHP and SMH
• Can be misunderstood
• Have an image problem
• Have caricatures and stereotypes
• Are broad churches
• Are dynamic fields of practice
• Have a range of quality of practice
HP and SM – Common Ground
• Both focus on changing behaviour
• Some shared underpinning knowledge and theory,
e.g. behaviour change, health education
• No fundamental distinction regarding ‘upstream’
and ‘downstream’ approaches
• Whole system solutions
• Use of research and evaluation
Next steps on HP/SM
• Consultation until Christmas – please
respond
• International interest
• New document in the spring
• Discussion with Dept. Of Health
• Also response to NOS for Social Marketing
consultation
III: WHY THEORY MATTERS
• Thanks to Jackie Green
• The importance of theory to health
promotion
• Explanatory and predictive – helps to answer
the key questions in planning programmes –
an important form of evidence
• Briefing paper to share with public health
colleagues to explain value of theory and
justify time spent considering it
IV: MAKING THE MOST OF
SPECIALISED HEALTH PROMOTION
• Draft briefing for policy makers, leaders and
managers
• For potential/actual ‘champions’
• Attempts to:
– State importance of SHP and must not be lost in
MDPH
– Describe what HP is
– Why it is successful and what HP specialists do
– Explain why a specialised workforce is still needed
THE FUTURE – 2009 - I
• Develop regional networks ...
• Strengthen involvement of other UK
countries
• More advocacy activity - ? Champions
Network
• Complete commissioning project (R. Shircore)
• More ‘theory into practice’ activity
THE FUTURE – 2009 - II
• Continued involvement with practitioner
development work (FPH, UKPHR)
• HP Awards 2nd wave
• More work with National Social Marketing
Centre/Dept. Of Health
• Depends on Dept. Of Health funding
• HP specialists and practitioners need to join
our organisations