Transcript LycoRed Company Overview

Colours Overview
Color it natural..
What are Natural Colours?
Natural colors are extracted from a natural source
without being chemically modified in any way.
The extraction process leads to the concentration of
the pigment without changing its natural form.
Due to the advances of modern technology it is
possible to replace synthetic pigments with natural
colors in practically all food applications
Why is the market moving to Natural Colors?
Consumers consider Natural additives (e.g. colors,
flavors etc) as safer and healthier than their synthetic
counterpart and prefer them in the foods they eat.
Artificial colors have been repeatedly blamed as
damaging to health and were recently linked with
hyperactivity in children.
Major food companies use natural colors in their R&D
projects.
Which Natural Colors are offered by LycoRed?
LycoRed has a wide range of natural colors
formulated to suit most food and beverage
applications.
LycoRed natural colors are based on carotenoids that
have scientifically recognized health benefits.
Lycopene, carotene and lutein all have health benefits
due to their ability to neutralize damaging free
radicals.
Lycopene
Creating
Fantastic Food
….Naturally
Tomato Composition and
LycoRed Products
Tomato Composition and
LycoRed Products
0.2-0.3% fats
4-5% soluble solids
Lyc-O-Mato® Oleoresin
CTC 60Bx
Tomat-O-Pure (Dehydrated CTC)
0.9-1% proteins
0.5-1% fibers
LycoFibers- Tomato Fibers
Lycopene
Approved as a food color under 95/45/EC which
describes purity criteria for additives to be used as
colors in foodstuffs.
Listed as E160d. Only lycopene extracted from
Tomatoes is an approved food color
Use in food covered by 94/36/EC and the main
applications are listed in Annex V part 2.
Tomato lycopene based formulations are offered by
LycoRed under Tomat-O-Red® brand
Color Formulations Based on Carotenoids
1. SG formulations for coloring beverages and liquid
food products
2. CWD formulations for use in dry
premixes/beverages
3. Formulations based on emulsions and microemulsions
 Red formulations SG/CWD are based on tomato
lycopene
 Orange formulations are based on beta-carotene or
on lycopene (emulsions and micro-emulsions)
Tomat-O-Red® EG
Tomat-O-Red® EG is an oil soluble form of lycopene
that complies with E160d
Tomat-O-Red® is a lycopene rich oleoresin produced
from the extraction of tomato pulp
Similar shade to carotene (both β-carotene and mixed
carotene) but more orange.
Typical applications are sauces, colorant flavour
emulsions which are then applied to water soluble
applications
Tomat-O-Red® 2% SG
Tomat-O-Red® 2% SG is a stable suspension of
lycopene crystals in glycerol.
Both the red color of a ripe tomato and food colored
with Tomat-O-Red® 2% SG is based on lycopene
crystals.
While in the ripe tomatoes lycopene crystals are rather
large, in Tomat-O-Red® 2% SG they are reduced in size
to 0.2 –0.5 µM. The small crystal size improves the
coloring effect and stabilizes them in the food product
to which the formulation is added.
Tomat-O-Red® 2% SG is heat stable, retains its color
across the pH range found in food. It is stable in the
presence of other food components including
ascorbic acid
SG Color Formulation (patented technology)
Tomat-O-Red® 2% SG
 Tomat-O-Red® 2% SG gives a cloudy red / orange
color
 Blue notes within the red are evident in dairy based
applications.
 Typical dose levels :3ppm to 10ppm in beverages or other translucent
applications.
10ppm to 30ppm in solid applications
Hunter Lab scale for color measurement
The L,a,b scale is used for fixing color shade as a single point
to indicate both color strength and shade.
Tomat-O-Red® 2% SG
Four different color hues achieved by processing
Color Hue
Hunter:
a
b
b/a
OrangeRed
StrawberryRed
WatermelonRed
CherryRed
15-16
15-16
~1
14.4-14.5
9.1-10.1
0.63-0.66
13.5-14.5
7.3-8.0
0.53-0.55
13-14
5.1-5.9
0.42-0.45
a scale describes red -> green scale
b scale describes yellow -> blue scale
Tomat-O-Red® 2% SG
Lycopene – Heat stability test
Lycopene dosed at 1% in distilled water and boiled for 20
minutes relative to alternative natural pigments
Creating
Fantastic Food
….Naturally
Lycopene – Light and ascorbic acid stability test
120
100
0
50
100
250
500
50
97
98
99
99
Assay (%)
80
60
40
20
0
0
50
100
L-Ascorbic Acid (ppm)
Condition
Test liquid : 0.1% water solution
L-Ascorbic Acid : 0, 50, 100, 250, 500 (ppm)
Ultraviolet rays wavelength : 300 - 400nm (main wavelength 390nm)
Irradiation time : 8 hours
250
500
Tomat-O-Red® 10% CWD
Tomat-O-Red® 10% CWD is a stable suspension of
lycopene crystals that has been dried into a powder
format.
The CWD powder rapidly disperses in water to release
the lycopene crystals into a stable suspension within
the application
Typical dosages are dry powder mixes (3 – 10ppm),
yoghurts (10 – 30ppm) and confectionary (10 – 30ppm)
CWD Color Formulation
Lycopene – benefits
Natural
EU and FDA approved food color
Vegetarian
Non GMO
Kosher
Halal
pH stable red color
Heat stable red color
Ascorbic acid stable red color
Target Applications for lycopene
(remember - red and cloudy)
 Beverages – soft and alcoholic
 Fruit preparations
 Dairy products (low pH stirred, neutral pH mousses,
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set yoghurts and milk drinks)
Confectionary
Sauces and ready meals
Unsuitable Applications for lycopene
Clear products
Applications where the fat content is greater than 58% above this point, the red color will shift from red to
orange
Projects where a direct substitution for an existing
natural red is required – to deliver the same shade but
at a lower cost
Four Colours & Four Flavors –
Fortified yogurts, Bing Grae, South Korea
(Yoplait, Korea)
Coloured with Tomat-O-Red® 2% SG
Pepsi Milkshake (Ben & Jerry’s)
Coloured with Tomat-O-Red® 2% SG (Cherry Red)
Naughty by Nature (South Africa)
Colored with Tomat-O-Red® 2% SG - contains 4.5% alcohol
Santal fruit drink – (Parmalat Italy)
Colored with Tomat-O-Red 10% CWD AF
“Toma Toma” alcohol drink (Japan)
This product contains 12% alcohol & is coloured with a version of
Tomat-O-Red® 2% SG developed to withstand higher alcohol loadings
Tomat-O-Red® 2% SG in dairy applications
Alternative natural red colours
E162 Beetroot Extract – technical problem is the very poor heat
stability of the betanin pigment. If it is heated over 80ºC for 5
minutes or if it is heated and cooled slowly the color changes
from strawberry red to brown. Its color is pH dependant.
E163 Anthocyanins – technical problem is that anthocynanins
require a low pH to exhibit a red color. As the pH rises the shade
goes mauve with a concurrent loss of stability.
E120 Carmine is extracted from cochineal insects and
subsequently chemically modified (see next slide). The technical
problem with the pigment is that it will precipitate under acid
conditions. There are indications that carmine causes allergic
reactions and its use in foods is under review by health
authorities.
Carmine Under pressure
Of all pigments carmine is under the most consumer
pressure and therefore is being removed from existing
products and not used in new product developments.
Carmine is non vegetarian, no longer natural because
of its chemical modification, non kosher, non Halal
and has been reported to cause allergic reaction in
small section of consumers.
Lycopene is a replacement option for carmine with
none of the technical limitations of beetroot and
anthocyanins.
Paprika Under pressure
Paprika is a orange pigment permitted in EU as E160c
and is used as an oleoresin in many savoury
products.
The traditional source is India and since the 2005
Sudan I scare which lead to hundreds of products
being recalled from UK supermarkets, non-Indian
sources are often demanded.
Lycopene oleoresin has a similar shade to paprika
oleoresin and will formulate in the same way in savory
applications.
Creating
Fantastic Food
….Naturally
Beta-Carotene
Carotene
Approved as a food color under 95/45/EC which
describes purity criteria for additives to be used as
colors in foodstuffs.
Listed as E160a (ii) but declared on pack as E160a
Use in food covered by 94/36/EC and is one of the
mostly widely used natural colors
Offered by LycoRed under Lyc-O-Beta brand
Lyc-O-Beta 30%
Lyc-O-Beta 30% is an suspension of Beta Carotene in
a range of alternative oils to suit specific
requirements.
Typical applications are beverage compounds, flavor
emulsions, yellow fats, cheese, decorations and
coatings and chocolate curvatures.
Lyc-O-Beta / BetaCote
The Lyc-O-Beta range of carotene based products are
derived from the fungal source of B. trispora.
This is viewed as a natural color because it is derived
from a natural source.
A parallel range of synthetic carotene formulations
are available under the BetaCote brand.
BetaCote products are based on Nature Identical
carotene which some food manufacturers / retailers
do not regard as natural.
Lyc-O-Beta 2% SG
Lyc-O-Beta 2% SG uses the same patented technology
applied to Lycopene to produce a stable suspension
of carotene crystals in glycerol.
The shade of the formulation in application is more
red / orange than typical carotene emulsions.
Typical applications beverages, fruit preparations,
sugar confectionary, sauces, dairy products, ready
meals
Lyc-O-Beta 10% CWD
Lyc-O-Beta 10% CWD uses the same patented
technology applied to Lycopene to the powdered
dispersion of carotene crystals.
The shade of the formulation in application is more
red / orange than commodity 10% carotene powders
on the market.
Typical applications are as for the Lyc-O-Beta 2% SG
but where the customer requires a powder
Lyc-O-Beta 1% CWS
Lyc-O-Beta 1% CWS is a prepared from a stable
carotene emulsion.
The impact on the shade of the formulation in
application to give a more yellow option than the 10%
CWD or 2% SG.
The slide on the next page illustrates the shade
differences in a clear beverage (pH 3.5). All samples
are prepared to demonstrate 10ppm of β-carotene.
Lyc-O-Beta formulation shades
Target Applications for Lyc-O-Beta
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Beverages – soft and alcoholic
Beverage and flavour compounds
Yellow Fats
Extruded cereals
Cheeses
Fruit preparations
Confectionary
Dairy products
Desserts
Baked goods
Ready meals
Sauces
Creating
Fantastic Food
….Naturally
Lutein
Lutein
Approved as a food color under 95/45/EC which
describes purity criteria for additives to be used as
colors in foodstuffs.
Listed as E161b and manufactured under LycoRed’s
carotenoid extraction and formulation patent
Use in food covered by 94/36/EC and gives an egg
yellow shade.
Offered by LycoRed under Lyc-O- Lutein brand
Lyc-O-Lutein 2% SG and 10% CWD
Lyc-O-Lutein 2% SG and 10% CWD use the same
patented technology applied to Lycopene and
carotene described earlier.
The shade of the formulations in application are
slightly more orange egg yellow to typical lutein
emulsions.
A comparison is shown on the next slide with the
shade of Lyc-O-Beta formulations.
Beta-Carotene & Lyc-O-Lutein
Beta-Carotene & Lyc-O-Lutein
Target Applications for Lyc-O-Lutein
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Beverages – soft and alcoholic
Beverage and flavour compounds
Fruit preparations
Confectionary
Dairy products
Desserts
Baked goods
Sauces
Color range for Carotenoids Formulations
Lyc-O- Lutein
Lyc-O- Beta
Tomat-O-Red®
2% SG
Yellow
Carrot orange
Cherry to Orange
Red
10% CWD
Yellow
Carrot orange
strawberry
---
Yellow
---
Formula/Carotenoid
1% CWS
SWOT – LycoRed Natural Colours
Analysis based on supply of LycoRed natural colors
into food industry
Consideration of competitor activity, market trends
and legislative situation.
Strengths
Reputation
Unique product with patent protection
Extractor of lycopene – not a trader
Investment in R&D
Pro-active legislation work
Fundamental understanding of product
Weaknesses
Limited color options available to customers
LycoRed not seen as a color company and not
involved in color projects early enough.
Unique shade of red – direct substitution of carmine is
not possible
Opportunities
Trends – Natural, Health, major companies going back
to the primary extractors
Increasing consumer recognition of lycopene, lutein
and carotene for their health benefits
LycoRed is known as for Lycopene
Only heat stable, vegetarian pigment that gives a red
colorant all pHs
Threats
Alternative, niche, cheaper red colors
Supplier / product rationalization by customers
Current trend towards clear colored final products as
an indication of quality.
Competitor Activity - Lycopene
Only Tomato lycopene is permitted as a coloring the
EU under E160d.
In US only Tomato lycopene is listed as color
approved for use in human food under 21 CFR 73.585
Suppliers of synthetic or fungal lycopene can not offer
it for use as a food color.
Competitor Activity – color suppliers
A number of (natural) color suppliers exist who offer
the range of pigments legally available for use in food.
Natural colors have different features and are selected
to be application suitable.
They will push manufacturers towards beetroot,
anthocyanins or carmine and help them resolve and
issues that arise.
Key issue is for LycoRed is to be seen as a color
supplier so we are involved in color projects during
the NPD process.
USPs
Patent protected lycopene extraction and formulation
Unique color formulations giving unique color shades
Proven commitment to supporting clinical research on
lycopene and the emerging legislation on health
claims
Fundamental scientific understanding of lycopene and
Carotenoid color formulations.
Support Available
Product recommendation and rapid sampling
Trouble shooting advise and availability of technical
team to attend trials
In house applications work and support for stability
trials
Preparation of demonstration samples in suitable
bases to speed up initial development work.
Contact details
Dr. Andrew Kendrick
International Technical Development Manager
LycoRed Limited
Mobile phone : 00 44 7880556973
[email protected]
Mr. Roee Nir
Sales and Products Manager, Carotenoids
LycoRed LTD.
Direct: +972-8-6296073
Mobile: +972-524-313-516
[email protected]
www.lycored.com