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GE as a good Corporate Citizen in CEE
April 2, 2009
Eszter Szabó GE Corporate Communications & Public Affairs CEE & Turkey
Agenda:
We are GE
We are a global infrastructure, finance, and media company taking on the world’s toughest challenges.
Infrastructure Finance Media
GE’s Business Portfolio
• • • 4 businesses operating in more than 100 countries … 130+ years Over 300,000 employees worldwide 2008 revenue $182.5 B
Energy Infrastructure Technology Infrastructure GE Capital NBC Universal
• Energy • Oil & Gas • Water & Process Technologies • Aviation • Enterprise Solutions • Healthcare • Transportation • Aviation Financial Services • Commercial Finance • Energy Financial Services • GE Money • Treasury • Cable • Film • International • Network • Sports & Olympics
Our Culture
We invest in people and develop global leaders in a high-integrity environment.
We perform with excellence focused on organic growth, productivity, and risk management.
Our Strategy
Be Global Connect locally, scale globally Drive Innovation Lead with technology and content innovation Build Relationships Grow customer and partner relationships worldwide Leverage Strengths Use GE’s size, expertise, financial capability, and brand
Our Integrity
GE received the highest rating from Governance Metrics International — joining 33 other global companies out of more than 3,000 rated.
GE was named one of the World’s Most Ethical Companies by Ethisphere in 2007 and 2008.
The Spirit and the Letter
A personal commitment by every GE employee to follow our code of conduct.
GE Corporate Citizenship
100 countries
GE Foundation
5 million
AA+ Women’s Network of GE
300 thousand Sustainability, growth $182 billion (’08)
Inclusive Environment
Diversity Groups African American Forum Asian Pacific American Forum GLBT Alliance Hispanic Forum Women’s Network Top Companies for Minority Engineers
Minority Engineer Magazine, 2008
Top Companies for the Disabled
CAREERS & disABLED Magazine,
2008 Top Companies for Women Engineers
Woman Engineer Magazine,
2008 Diversity/Careers’ Best Diversity Companies
Diversitycareers.com,
2007 100 Best Companies for Working Mothers
Working Mother Magazine,
2008
Our Reputation
World’s Most Admired Companies Fortune Magazine, 2005, 2006, 2007, 2008 #1 Company for Leaders Fortune Magazine/Hewett Associates, 2007 World’s Most Respected Companies Barron’s Magazine, 2008 (#11) Top 50 Technology Companies Scientific American 2007 Dow Jones Sustainability Index 2005, 2006, 2007, 2008 Best Place to Launch a Career BusinessWeek, 2007 (#13), 2008 (#12) 100 Most Influential People Time Magazine, 2008, Jeff Immelt Best Global Brands BusinessWeek, 2008 (#4) 100 Best Companies for Working Mothers Working Mother’s Magazine, 2006, 2007, 2008 Most Innovative Companies BusinessWeek, 2007 (#4), 2008 Best U.S. Corporate Governance Investor Relations Magazine, 2007 Top 10 Military Employers G.I. Jobs Magazine, 2006, 2007, 2008 Best in Leadership Development Leadership Excellence Magazine, 2007, 2008 Most Powerful Women Fortune Magazine, 2007, 2008, Charlene Begley Best Diversity Companies Diversity/Careers, 2007 Great Place to Work Black Enterprise Magazine, 2007
Global environment from 2008
Housing crisis Financial system stress Unemployment growing Inflation Global GDP slowdown Global markets
Financial/housing crisis raging Recession just beginning
Leading in Challenging Times: GE Goals & Objectives
1 Safety first:
Goal for GE is to continue to operate using Triple A disciplines; maintain our compliance and controllership programs, and continue strong risk management.
2 Operate with excellence and accountability
— Achieve results we’ve committed to. Take tough actions as necessary. Focus on margins and cash. Take cost-out. Prudently protect the dividend.
3 Build the future
— Invest in globalization, innovation/technology and customers/services.
4 Motivate and communicate
— Be visible, present and proactive. We need to tell our GE stories more widely and loudly.
Long term strategy stays the same
Drivers of t oday`s “wealth engine”...
Infrastructure & logistics
Trading natural resources Commodities People Technology
&
Education
…we should look at the world with different eyes
… creating a new world map
($ in billions)
Commodities:
(Canada, Russia/CIS, Latin America, Middle East, Africa, Australia)
Investments (‘08-’11): $4.1T
Population:
GE 2007 Revenues $28B GE 2011 Plan
2B
$56B
Technology:
(Europe, Japan)
Investments (‘08-’11): $10T+ Population: 0.7B
GE 2007 Revenues $48B GE 2011 Plan $65B
People:
(China, India, ASEAN)
Investments (‘08-’11): $3.8T
Population:
GE 2011 Plan
3.1B
GE 2007 Revenues $12B $29B
CEE, a growth region
18 countries – 4 NXs 9 new EU members* GE present as:
Investor/corporate citizen Supplier (sales) Customer (sourcing) • • • • •
Leslaw Kuzaj Lithuania* Poland* Czech Republic* Slovakia* Hungary*
• • • • • • • • • • •
Cristian Colteanu / Giuseppe Recchi Romania
*
Albania Bulgaria Greece Cyprus* Bosnia-
*
Herzegovina Croatia Macedonia Moldova Slovenia* Yugoslavia
• •
Kursat Ozkan Turkey West Asia
GE in Central Europe
1989 – Investor
• Tungsram, Hungary: first major privatization in the region
2009 – Investor, supplier, customer
•
$1,5 Bn investment
• 25 000 employees • 3 banks • 16 plants • 7 business technology centers • • • 3 regional business headquarters ’07 industrial production: $3.5 Bn
’08 revenues: $3.7 Bn
(+34% growth) •
Strong supplier base
GE and the region – growth in partnership
GE in Hungary
> First considerable privatization in Central-Eastern Europe: Tungsram 1989 > GE capacity platform: 3 industrial businesses $1.1BN investment, 13 plants > 14,500 employees > 2000+ key local suppliers > 98% of Hungarian production is export > 3 business HQs in Hungary: Consumer & Industrial EMEA; Healthcare CEE; Water & Process Technologies – ZENON Membrane Solutions, Europe > Business technology centers: Healthcare, Consumer & Industrial, Water & Process Technologies
Philanthropy - Hungary
800+
GE Volunteers
community projects since 1996 Several
GE Foundation
donations
Investment in the future – innovative education programs
: - GE Foundation Opening Doors secondary school talent development program, a European best practice highlighted in the 2005 GE Citizenship Report (2002-) - GE Foundation Scholar-Leader regional scholarship program (2003-) - GE Foundation Life Skills for Employability program regional pilot (2006-) - Aschner university technology pipeline scholarship (2002-) Öveges university technology pipeline scholarship(2005-) (Illumination of a historic bridge) Annual Bridge of Health project for breast cancer awareness (2002-)
Security
: GE Infrastructure Security donated a protection system to the Parliament (2004)
Pink Bridge Nationwide health campaign
The Chain Bridge is the symbol of GE`s good corporate citizenship (new illumination donated by GE in 1999).
Illuminated in pink – a medium to raise breast cancer awareness
First nationwide PPP program
Events annually since ’02 Use of existing communications channels to reach out for the population of a whole country Coherent messages and visuals
Communications
Press conference with Minister of Health, GE NX, US Ambassador GE breast cancer screening video on national televisions Scientific symposium with trade media event Country road show with symposium
Partners
GE Healthcare, GE Hungary, GE Volunteers, Ministries, Mayor of Budapest and other cities, healthcare NGOs
GE Volunteers
• • • The Hungarian organization was set up in 1996 It has helped with over 800 projects . In 2008, members of the Hungarian organization dedicated 5,800 volunteer hours to implement 60+ projects .
GE Foundation Programs
GE Foundation Opening Doors Investment in the future –
European best practice
GE: Ózd-Putnok, Kisvárda, Hajdúböszörmény 360 students + 59 English teachers B-A-Z: Kazincbarcika, Sátoraljaújhely, Tiszaújváros 72 students + 20 English teachers
Next step:
Békéscsaba 2009 with GE Money
Messages
Innovative secondary school talent development program driven by GE Education of an underprivileged region $800,000+ investment to date ’08 European Union Award Business English GE mentors Shadow day with GE leaders GE leadership training Junior Achievement networking events
Partners
GE Foundation, GE Hungary, GE Volunteers, Ministries, Municipalities, 6+4 secondary schools, Junior Achievement, University of Miskolc, Inform Media, Fast English
Communications
Annual announcement of new scholars, extension of the program with participation of Deputy Prime Minister, mayors as speakers and media
GE Foundation Scholar-Leader Program – a first in CEE
Regional best practice
Hungary Poland (since ’03) (since ’04) Czech Republic (since ‘05) Romania (since ’07) Selection from 5 universities in each country
Messages
Program is first of its kind in the region by a global/multinational GE, the employer of choice GE, a good corporate citizen 251 + 60 students to date Scholarship and summer seminars with GE Leadership training
Partners
IIE, GE Foundation, GE Volunteers, GE Hungary
Communications
IIE presentation at 5 universities: program and GE Annual announcement of new scholars with participation of Minister of Education, US Ambassador, AmCham President and IIE Leadership and media
2007/08 Scholar-Leader media coverage
Strategy:
- distribution to HR journalist database - target distribution & follow up to student and HR/career onlines - research and distribution to scholarship portals - agency contacted all the invited universities to share the information
CEE: 96 articles
- Poland - Czech Republic - Hungary - 39 articles - 17 articles - 40 articles