Transcript Presentation title slide - 42 pt Times New Roman, White

Opportunities for the Private Sector
DHS SBIR Conference
September 2011
Thomas A. Cellucci, Ph.D., MBA
Senior Counselor and Chief Commercialization Officer
Science & Technology Directorate
U.S. Department of Homeland Security
Email: [email protected]
Website: http://bit.ly/commercializationresources
Discussion Guide
 Overview of Department of Homeland Security
 Commercialization Office Initiatives at DHS
 Market Potential is Catalyst for Rapid New Product
Development
 Getting on the Same Page
 SECURE Program
 Summary
Homeland Security Mission
 Preventing Terrorism and
Enhancing Security
 Securing and Managing
our Borders
 Enforcing and
Administering our
Immigration Laws
 Safeguarding and
Securing Cyberspace
 Ensuring Resilience to
Disasters
U.S. Department of Homeland Security
SECRETARY
________________
Chief of Staff
DEPUTY SECRETARY
Executive
Secretariat
Military Advisor
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MANAGEMENT
Under Secretary
SCIENCE &
TECHNOLOGY
Under Secretary
Chief Financial
Officer
HEALTH AFFAIRS
Assistant Secretary/
Chief Medical Officer
NATIONAL
PROTECTION
& PROGRAMS
Under Secretary
POLICY
GENERAL
COUNSEL
Assistant Secretary
INTELLIGENCE &
ANALYSIS
OPERATIONS
COORDINATION
Assistant Secretary
Director
FEDERAL LAW
ENFORCEMENT
TRAINING CENTER
Director
DOMESTIC NUCLEAR
DETECTION OFFICE
Director
CITIZENSHIP &
IMMIGRATION
SERVICES
LEGISLATIVE
AFFAIRS
Assistant Secretary
CHIEF PRIVACY
OFFICER
OMBUDSMAN
PUBLIC AFFAIRS
INSPECTOR
GENERAL
Assistant Secretary
CIVIL RIGHTS &
CIVIL LIBERTIES
Officer
COUNTERNARCOTICS
ENFORCEMENT
Director
“Gang of Seven”
TRANSPORTATION
SECURITY
ADMINISTRATION
Assistant Secretary /
Administrator
U.S. CUSTOMS & BORDER
PROTECTION
Commissioner
U.S. CITIZENSHIP &
IMMIGRATION SERVICES
Director
U.S. IMMIGRATION &
CUSTOMS ENFORCEMENT
Assistant Secretary
U.S. SECRET SERVICE
Director
FEDERAL EMERGENCY
MANAGEMENT AGENCY
Administrator
U.S. COAST GUARD
Commandant
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Office of the Under Secretary for
Science and Technology
SBIR
LRBAA
SAFETY Act Office
Commercialization Office
Research & Development Partnerships Group
Science & Technology
Directorate
Research &
Development
Partnerships
Interagency
Office
Mid-Atlantic and
Great Lakes
Operations
Mid-West
Operations
Northeast
Operations
Southern
Operations
West Coast
Operations
Center of
Innovation
International
Cooperative
Programs Office
Americas
Eur-Asia
Pac-Asia
International
Grants Program
Office of
National Labs
Office of
University
Programs
Chemical Security
and Analysis
Center (CSAC)
Centers of
Excellence (COEs)
National
Bio-forensics and
Countermeasures
Center (NBACC)
Education
Programs
National Bio and
Agro-Defense
Facility (NBAF)
Plum Island Animal
Disease Center
(PIADC)
Technology
Transfer Office
(TechTransfer)
Minority
Serving
Institutions
(MSI) Programs
Office of PublicPrivate
Partnerships
Commercialization
Office
Long Range Broad
Agency
Announcement
(LRBAA)
Office of
SAFETY Act
Implementation
(OSAI)
Small Business
Innovation
Research (SBIR)
S&T Advisory
Committee &
NSTC Liaison
Homeland Security
Scientific and
Technical Advisory
Committee
(HSSTAC)
National Science
and Technology
Council (NSTC)
Special
Programs
Office (SPO)
Emerging
Threats
Intelligence,
Surveillance, and
Reconnaissance
Commercialization Office: Major Activities
Commercialization
Office
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Requirements
Development
Initiative
 Requirements
Development
Book(s)
 Operational
Requirements
Document Template
 Training for end
users and engineers
Commercialization
Process
 “Hybrid” Commercialization
Model
 Product Realization Chart
 Commercialization
Framework and “Mindset”
Public-Private
Partnerships
 FutureTECH (TRL 1-6)
 SECURE (TRL 5-9)
 Concept of Operations
 Internal processes
developed and socialized
 Requirements and
Conservative Potential
Market Available
Estimates Communicated
Private Sector
Outreach
 Invited Speeches
 Meetings with business
executives
 Numerous articles written
and published regarding
observations and programs
in practice.
 Repository of currently
available private sector
products, services and
technologies aligned to
homeland security needs
http://www.dhs.gov/xabout/structure/
gc_1234194479267.shtm
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Commercialization Office Books
Published to Date
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TRL Correlation: DHS and Private Sector
PROTOTYPE
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BASIC
RESEARCH
PRODUCTS
T R A N S I T I O N
INNOVATION
DHS
TRL 1-3
TRL 4-6
SCIENCE
TECHNOLOGY
DEVELOPMENT
TRL 7-9
PRODUCTS
PRIVATE SECTOR
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Commercialization Process
PHASE I
Capstone IPT
Assess
Capability
Gap
Formulate
EHCs
II
“Commercialization” – The
process of developing markets
and producing and delivering
products or services for sale.
Sponsor and S&T
Develop Operational
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Requirements &
CONOPS
CG/EHC
Perform
Tech./System
Feasibility Study
III
Sponsor and S&T
Technology Scan/
Market Survey
ORDs
System Studies
Legend:
EHC – Enabling Homeland Capability
CG – Capability Gap
ORD – Operational Requirements Document
CONOPS – Concept of Operations
PAM – Potential Available Market
COTS – Commercial Off The Shelf
Publish ORD,
System Studies
& PAM on website
Mkt. Comm./PR Efforts
Outreach
Program
Activities
IV
Assess & Choose
Strategic Private
Sector
Technology
Partners
Transfer/
Responses from
Grants (if required)
Private Industry
Sponsor and S&T
V
New COTS product
marketed by Private
Sector with DHS support:
SAFETY Act
Standards
Executed Agreement with Public Relations
Marketing Communications
Private Sector and DHS
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ORD: Operational Requirements Document
What: ORDs provide a clear definition and articulation of a given problem.
How: Training materials have been developed to assist drafting an ORD.
 Developing
Sample
TextOperational Requirements, 353pp. Available online:
http://www.dhs.gov/xlibrary/assets/Developing_Operational_Requirements_Guides.pdf
When: For Use in Acquisition, Procurement, Commercialization and
Outreach Programs –Any situation that dictates detailed requirements (e.g.
RFQ, BAA, RFP, RFI, etc.)
Why: It’s cost-effective and efficient for both DHS and all of its stakeholders.
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Market Potential Template
Other
(Government)
__$; __Units
DoE
DoJ
DoD
__$; __Units
__$; __Units
__$; __Units
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CBP
Field
Operations
__$, __Units
Border Patrol
__$; __Units
Air & Marine
__$; __Units
Int’l Trade
__$; __Units
Secret
Service
Investigations
__$; __Units
Protective
Operations
__$; __Units
Protective
Research
__$; __Units
Coast
Guard
Atlantic & Pacific
Area Mission
Execution Units
__$; __Units
Atlantic & Pacific
Area Mission
Support Units
__$; __Units
Atlantic & Pacific
Area Mission
Maintenance &
Logistics
Command
__$; __Units
NASA
__$; __Units
TSA
FEMA
ICE
Security
Operations
__$; __Units
Logistics Mgmt
__$; __Units
Detention and
Removal
__$; __Units
Federal Air
Marshal Service
__$; __Units
Disaster Mgmt
__$; __Units
Disaster
Operations
__$; __Units
Grant Programs
__$; __Units
National
Preparedness
__$; __Units
US Fire Admin. &
Nat’l Fire
Academy
__$; __Units
Nat’l Continuity
Programs
__$; __Units
Mitigation
__$; __Units
__$; __Units
First
Responders
DHS
Transportation
Sector Network
Management
__$; __Units
Other
(Non-Govt.)
Int’l Affairs
__$; __Units
Intelligence
__$; __Units
Investigations
__$; __Units
Student and
Exchange Visitor
Program
__$; __Units
Federal
Protective
Service
__$; __Units
USCIS
Refugee,
Asylum, Int’l
Operations
__$; __Units
Nat’l Security
and Records
Verification
__$; __Units
Domestic
Operations
__$; __Units
S&T
Explosives
__$; __Units
Others
OHA
__$; __Units
Chemical/Biological
__$; __Units
DNDO
__$; __Units
Command, Control,
Interoperability
__$; __Units
Etc.
__$; __Units
Borders/Maritime
__$; __Units
Human Factors
__$; __Units
Infrastructure
and Geophysical
Protection
__$; __Units
Nat’l Incident
Response Unit
__$; __Units
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SECURE Program
Developing Solutions in Partnership with the Private Sector
 ‘Win-Win-Win” Public-Private
Partnership program benefits DHS’s
stakeholders, private sector and –most
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importantly- the American Taxpayer
 Saves time and money on product
development costs leveraging the freemarket system and encouraging the
development of widely distributed
products for DHS’s stakeholders
 Detailed articulation of requirements
(using MD 102-01 ORD template) and
T&E review provides assurance to
DHS, First Responders and private
sector users (like CIKR) that
products/services perform as
prescribed
http://www.dhs.gov/xres/programs/gc_
1211996620526.shtm
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SECURE Program
Benefit Analysis “Win-Win-Win”
Taxpayers
Private Sector
1. Citizens are better protected by
DHS personnel using mission
critical products
1.Save significant time and money
on market and business
development activities
1. Improved understanding and
communication of needs
2. Tax savings realized through
Private Sector investment in DHS
2. Firms can genuinely contribute
to the security of the Nation
2. Cost-effective and rapid product
development process saves
resources
3. Positive economic growth for
American economy
3. Successful products share in
the “imprimatur of DHS”; providing
assurance that products really
work
3. Monies can be allocated to
perform greater number of
essential tasks
4. Possible product “spin-offs” can
aid other commercial markets
4. Significant business
opportunities with sizeable DHS
and DHS ancillary markets
4. End users receive products
aligned to specific needs
5. Customers ultimately benefit
from COTS produced within the
Free Market System – more cost
effective and efficient product
development
5. Commercialization opportunities
for small, medium and large
business
5. End users can make informed
purchasing decisions with tight
budgets
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Public Sector
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Summary
Detailed Requirements
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Text
Sizeable
Market Potential
Delivered Products – PERIOD!
How Can You Afford NOT to Partner with DHS S&T?
Questions/Comments:
Wayne P. Brown, CAPT, USCG
Chief of Operations, Commercialization Office
[email protected]
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Request a Full Response Package
Additional background information
Sample
Ways to Text
get engaged with DHS S&T
Product Realization Guide
DHS Private Sector Resource Catalog
Company Overview – Tell us about your capabilities!
Send a request for a Full Response Package to:
[email protected]
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