BUSINESS PROFILE

IM21 Pvt. Ltd.

A Unit Of Somya Group

Company Profile

• IM21 (A Unit of Somya Group) was established in 2007 and provided services in media solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal. • Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.

• We have diversified our business into two more institutions i.e. distribution rights of all FMCG products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have got the marketing rights for entire Rajasthan of various companies.

• . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.

• We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through RSRTC stalls

Units Of Somya Group

IM21 Pvt. Ltd. has distribution rights for the various FMCG products at RSRTC stalls across Rajasthan, Dairy Booths etc. Home Shop 21 is a retail outlet franchisee store .

Companies Own Brands

Sparsh is a packaged drinking water brand owned by Somya Group.

Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and orange.

Meetha Pani is a brand dealing in RO water purifier system .

Current Network & Visibility

RSRTC BUSINESS Co operative stores Dairy Outlets IM21 (A Unit Of Somya Group) Ration Outlets Panchayat Stores

Future Projection

Projection for Uttar Pradesh Projection for Haryana

Distribution Model

The distribution model which we are following for various network such as RSRTC, Saras & others are as follows: COMPANIES 33 Depot cum SS Distributors @ all tahsil level RETAILERS

Sr.No.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Potential Business In Major Towns

Bus Stands Jaipur Ajmer Beawar Udaipur Abu road Alwar Bharatpur Bhilwara Bikaner Chitorgarh Ganganagar Jhunjunu Jodhpur Kota Nagor Pali

Total

Sikar Our Business Potential

1,57,50,000 51,30,000 36,00,000 34,38,000 34,02,000 19,62,000 13,86,000 30,51,000 27,36,000 14,85,000 27,27,000 25,65,000 31,68,000 12,06,000 13,68,000 10,08,000 28,17,000 5,67,99,000 Total Rajasthan is Approx 10 crores per month estimated Business across

List Of Towns

Sr. No.

1 2 3 8 9 10 4 5 6 7 24 25 26 27 11 12 13 14 15 16 17 18 19 20 21 22 23

BUS STANDS Anoopgarh Banswara Baran Barmer Bundi Churu Dausa Dholpur Dungarpur Deedwana Falna Hanumangarh Hindaun Jalore Jaisalmer Jhalawar Khetri Kotputli Lohagarh Phalodi Revdar Sardar sahar Sawai madhopur Sirohi Shri madhopur Tijara Tonk

Category Break-up Of Business

5% 2,50% 42,50% 50% Share is mentioned in terms of value at price to retailers

Sr. No.

1 2 3

SNACKS BEVERAGES

Category

CHOCOLATES Snacks (Biscuits, Indian & western salties) Beverages(carbonated flavor, non-carbonated flavor & water) Confectionary(chocolates & hot-melted candies) OTHERS

Current business in Rs.

5,00,00,000 4,25,00,000 50,00,000 Expected increase in growth rate is around 25% annually

4

Others (sauces, personal care etc..) 25,00,000

List Of Companies For Stock

• • • • • • • • • • • • • • • • • • HINDUSTAN COCA COLA BEVERAGES LTD. PEPSICO INDIA PEPSICO CONFECTIONERY [FRITO LAYS] PARLE AGRO PVT. LTD. BISLERI INTERNATIONAL PVT. LTD.

DABUR INDIA LTD ICE BERG FOODS LTD HORLICKS INDIA NIMUB BEVERAGES PVT LTD PARLE PRODUCT PVT.LTD. BRITANNIA LTD .

MRS BECTOR’S FOOD SPECIALITIES LTD.

PRIYA GOLD DUKES PRODUCTS INDIA LTD JAIPUR DAIRY LTD (SARAS) GUJRAT COOPERATIVE MILK MARKETING FEDERATION [AMUL] NESTLE INDIA PERFETTI VAN MALLE • • • • • • • • • • • • • • • FERRERO INDIA PVT LTD LOTTE INDIA WRIGLEY INDIA PVT. LTD. MARS MOTHER DAIRY VADILAL HOUSE HAVMOR HINDUSTAN UNILEVER LTD.

PROCTER AND GAMBLE INDIA BAJAJ CORP LTD DABUR INDIA LTD COLGATE PALMOLIVE INDIA LTD ITC LTD. INDO NISSIN FOOD LTD.

HALDIRAM MANUFACTURING CO. PVT. LTD.

List Of Companies For Stock

• • • • • • • • • • • • • • • • LOTUS DAIRY PRODUCTS PVT LTD CADBURY INDIA LTD. VI-JOHN GROUP EVEREST SPICES GODFREY PHILLIPS INDIA EMAMI LTD.

DS GROUP NIRMA LTD MONGINIS FOODS PVT. LTD.

OSWAL SOAP ANIL BIDI WORKS JOY COSMETICS SHANTILAL G SHAH KAJUWALA DESAI BROTHERS LIMITED TATA GLOBAL BEVERAGES LIMITED RASNA INTERNATIONAL • • • • • • • • • • • CAVINKARE SUPERMAX INDIA BIKAJI PRATAP SNACKS PVT LTD BIKANERWALA FOODS PVT LTD DFM FOOD LTD BALAJI WAFERS PVT. LTD. GODREJ INDIA RAMDEV INDIA REDBULL INDIA OTHER COMPANIES AS PER DEMAND

Deliverables Of Suppliers

       Transportation to stocking points at various locations Margins of retailers and schemes as per Market operating price SS, Distributor margins as per the company norms Somya Group Margin (IM21 + Manpower cost) Ensuring Fill Rates, help in proper indenting of stocks and addition of SKUs if required/demanded by retailers Fresh stocks/Higher shelf life stocks to be supplied Provision for Damages in transportation and replacement or liquidation support in case of products nearing expiry or best before date

Deliverables By IM21 (A Unit Of Somya Group)

     Placement of products on bus stand stalls, dairy outlets and other outlets across Rajasthan Manpower support for on ground execution Execution of promos exclusively designed for Rajasthan (If mutually agreed) Attaining the desired business target in terms of value that has been mutually agreed upon Sure business and visibility of products at all outlets across Rajasthan

THANK YOU!!!!

www.somyagroup.com

IM21 ( A Unit of Somya Group)

214, Center Tower, Near Cine Star Cinema Central Spine, Vidhyadhar Nagar Jaipur- 302023 (Raj.) Ph. No. 0141-5166666, 3080555