Transcript Henrik Halkier TRU, Aalborg Universitet LOKAL

Image, experience and consumption
A typology of food tourism strategies
as means to renew destination development paths
1. Typologies of food tourism
2. Reconceptualising food tourism
3. Food tourism: Strategies and development paths
Laura James – [email protected]
Henrik Halkier– [email protected]
REVIEWING
FOOD TOURISM STRATEGIES
Tempting development prospects




food increase attraction/brand of destination (Richards 2002, Presenza & Del Chiappa 2013)
boost local food production, rural diversification (Hjalager 2002, Hall et al. 2003, Everett & Slocum 2013)
cultural sustainability, heritage and regional identity (Long 2004, Sims 2009, Telfer & Hashimoto 2013)
environmental sustainability (Hall & Gössling 2013)
Aims and methods
Bringing together
 review of literature on food tourism
 inspiration from institutionalist policy analysis and evolutionary economic geography
In order to
 propose typogy of food tourism strategies
 interpret strategies from perspective of path creation/plasticity
Laura James – [email protected]
Henrik Halkier– [email protected]
Food tourism typologies
ACTORS, RESOURCES, GOVERNANCE?
Consumption
 more/less important (ex: Hall et al. 2003, Boyne et al. 2003, …..)
 different food qualities in focus (ex: Richards 2002, Long 2004, ….)
Laura James – [email protected]
Henrik Halkier– [email protected]
Food tourism typologies
ACTORS, RESOURCES, GOVERNANCE?
Consumption
 more/less important (ex: Hall et al. 2003, Boyne et al. 2003, ….. (?))
Production
 different food qualities in focus (ex: Richards 2002, Long 2004, …. (?))
 Supply chain structures (ex: Hall et al. 2003, Bessiere 2013 (?))
 Different types of value added (Hjalager 2002):
Volume, quality, services, knowledge
Laura James – [email protected]
Henrik Halkier– [email protected]
Food tourism typologies
ACTORS, RESOURCES, GOVERNANCE?
Consumption
 more/less important (ex: Hall et al. 2003, Boyne et al. 2003, ….. (?))
Production
 different food qualities in focus (ex: Richards 2002, Long 2004, …. (?))
 Supply chain structures (ex: Hall et al. 2003, …. (?))
Resources
 Different types of value added (Hjalager 2002):
 Facilities, activities, events, organisations (ex: Ignatov & Smith 2008,
Smith
& Xiao 2008,
Everett &
Slocum 2013)
Volume,
quality,
services,
knowledge
Laura James – [email protected]
Henrik Halkier– [email protected]
Food tourism typologies
ACTORS, RESOURCES, GOVERNANCE?
Consumption
 more/less important (ex: Hall et al. 2003, Boyne et al. 2003, ….. (?))
Production
 different food qualities in focus (ex: Richards 2002, Long 2004, …. (?))
 Supply chain structures (ex: Hall et al. 2003, …. (?))
Resources
 Different types of value added (Hjalager 2002):
 Facilities, activities, events, organisations (ex: Ignatov & Smith 2008,
Governance
Smith
& Xiao 2008,
Everett &
Slocum 2013)
Volume,
quality,
services,
knowledge
 Cross-sectoral integration (Bessiere 2013):

Absent (linked with industrial gastro-tourism)

Emerging (linked with artisanal gastro-tourism)

Established (linked with entrepreneurial gastro-tourism)
Laura James – [email protected]
Henrik Halkier– [email protected]
Reconceptualising
FOOD TOURISM STRATEGIES
Conceptualising regional development strategies (Halkier 2006)

Strategies as a combination of aims, targets and instruments
 Qualitative versus quantative change
 Targets by sector/size/market
 (Instruments as change-oriented use of public resources)
Food tourism
strategies
Type of
change
aims
Primary target of change
Food
Tourism
Qualitative
Innovation
Experience
Quantitative
Localise
consumption
Image
Laura James – [email protected]
Henrik Halkier– [email protected]
Food tourism strategies
EVOLUTIONARY PERSPECTIVES
 Importance of regional/destination context
Modification of existing development path (plasticity)
 Creation of new development path

 Distinction between more/less combinatorial strategies
 Choice and implication of strategies depending on

Actor configurations, private and public

Food tourism resources
 Future research
Explore links between strategies, resources and paths through
comparative studies (extended literature review, field work)
 Develop comprehensive analytical framework accounting for
strategies and practices from evolutionary perspective

Laura James – [email protected]
Henrik Halkier– [email protected]
Reconceptualising food tourism:
PRACTICES
Food tourism
practices
Social
setting
Primary attraction
Eat
Enjoy
Commercial
Dine
Festival
Private
Cook
Fish/hunt
Laura James – [email protected]
Henrik Halkier– [email protected]