Transcript Tandem Highway Scenario

Volvo and Mobility
Dan Werbin
Director
Volvo Cars North America
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 1
Volvo For Life
Volvo’s Guiding
Principles
Protect Life
Enjoy Life
Long Life
Safety &
Environment
Dynamic
Products
Quality &
Longevity
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 2
Volvo Mobility Project Overview
1998 - 1999
Future Outlook
• Demographics
• Technology
• Society
Mobility 2010
(2000)
• Trust
• Personalisation
• “I Decide”
Advanced Engineering
• Platform Flexibility
• Low Entry Ticket
• Low Volume
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 3
• Flexibility
• Simplicity
2000 – 2001
Tandem Concept
Sustainable Mobility
Definition:
The ability to meet the needs
of society to move freely, gain
access, communicate, trade and
establish relationships
without sacrificing other
essential human or ecological
values today or in the future
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 4
WBCSD Sustainable Mobility Study
Effective rate of technological
change is closely related to the
lifetime of the product
• Automobile: 12 - 20 years
• Infrastructure: 25+ years
Objectives
2005
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 5
Near Future
2030
Future Mobility Objectives
• Reduce conventional emissions from transport
• Reduce GHG emissions from transport to sustainable levels
• Reduce the number of transport-related deaths and injuries
• Reduce transport-related noise
• Mitigate traffic congestion
• Narrow mobility divides between the rich and the poor
• Improve mobility opportunities in developing societies
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 6
China’s Challenge – Growth & Mobility
Vehicles in China (millions)
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 7
Mass Transit - Personal Mobility
• Challenge of the last mile
– Individual Destinations
– Parking at stations
• Convenience
• Land use
• Need Personal Mobility Innovations
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 8
Personal Mobility Options
Electric Drive
Alternative
Fuel
Diesel
Li-ion
Batteries
Biogas
Common
Rail
Hybrid Technology
Fuel Cells
Hydrogen
Optimized Capacity
Maximum Total Efficiency
Reduced Environmental Impact
Minimum Environmental Impact
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 9
Petrol
PZEV
Optimized Capacity
“Don’t use more car than you need”
Opportunities in household-fleet or “virtual fleet”
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 10
Tandem Highway Scenario
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 11
2004 Bren School Roundtable
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 12
Approach to Maximum Efficiency
• Minimal Size and Weight
– Efficient use of materials
– Improved power to weight & handling
– New safety innovation needed
Ride-Down Safety System
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 13
3-Seat Layout
Intermediate step to
Tandem that that offers
– Versatility
– Aerodynamics
– Emotional Styling
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 14
Volvo 3CC
• Holistic balance of
form and function
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–
–
–
–
–
Safety
Aerodynamics
Materials
Aesthetics
Surprise and Delight
Pride of Ownership
(Jewel-like qualities)
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 15
3CC pic
3CC F3Q
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 16
3CC Open Door
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 17
3CC Hi R3Q
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 18
Challenge Bibendum
• Launched 1998
• Premier event for promoting
sustainable road mobility
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Sustainable Mobility
Dan Werbin
2005-05-13 Slide 19
Emissions
Efficiency
Competition
Enjoyment
Safety
Technologies
Partnerships
Challenge Bibendum 5
Sonoma 2003
Differing priorities,
differing solutions
– Biogas
– Bi-Fuel
– PZEV
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 20
Challenge Bibendum 6
Shanghai 2004
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 21
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 22
Tongji University, Shanghai
Challenge Bibendum Lessons
• Broad spectrum of alternatives
• Regional choices with global impact
– US: “Technology will save the day”
– EU: “Everybody has a role to play”
– “BRICK” nations raising need for action
• Personal Mobility
– Freedom and privacy
– Emotional appeal is important
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 23
Willingness to Pay
(Consumer Behavior)
Emissions
Resource Consumption
Common
Wellbeing of others
Good
Congestion…
Design
Performance Private
Interior environment
Good
Sound system, etc
Innovation and awareness needed to combine both
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 24
Summary
• Sustainability has many dimensions
– Complex story to convey
– Alternatives must be demonstrated
• Technology alone is not enough
– Consumer awareness and behavior
must be addressed
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 25
Conclusion
• Academic institutions
like the Bren School
are key to public /
private sustainability
partnerships
Sustainable Mobility
Dan Werbin
2005-05-13 Slide 26