Transcript Presentation Title

UPnP Forum
Product Champion Program
Speaker’s Name Here
Topics
UPnP Forum Vision


Today’s challenging customer experience

Networking made simple for the interconnected lifestyle
Communicating the Business Opportunity



UPnP products are shipping today…

Will your company lead the way or get left behind?
Product Champion Overview & Benefits
Digital Islands
UPnP Forum Vision
UPnP Products are
Shipping Today!

Customers already experiencing the
benefit of UPnP enabled products

Vendors shipping include Linksys, Sony,
Microsoft, Conexant, D-link, Delta
Networks, Intel, Thomson Multimedia,
Virata.

See www.upnp-ic.org/ for a complete list
of certified UPnP devices
Communicating the
Business Opportunity

Industry Big Bet


Real Time Communication scenario








Product differentiation
Enable Nat traversal
Reduce support call costs


Global home networking sales +$4B in 2003 (Source: In-Stat/MDR)
Broadband adoption drives category- 40 M US HH by 2005
Multiple PC House holds growing to 30 M by 2005(Source: Probe Research)
Wireless home networking 1000% YOY $$$ growth in ’02. (Source: NPD)
Competitive advantage for UPnP products


Pervasiveness of IM growing at record rates
200M world-wide IM users - 500M by 2006 (Source: IDC)
Opportunities around text, voice, video, telephony integration, application
sharing, file transfer
Home Networking scenario


Significant marketing & technical investments in key customer scenarios that
leverage UPnP
Top issues include connectivity, configuration, P2P, file sharing,
Reduce Retail Channel returns
Product Champ Program Overview

Drive UPnP awareness at your company



Promote UPnP product development



Stay informed with frequent updates from the Forum
Single point of contact for sales and/or marketing initiatives
Drive technical evangelism among your developers
Communicate the business case to BDM’s.
Represent your company in the UPnP Forum


Provide direct technical & marketing feedback
Participate in Forum and industry events
Program Benefits

Leadership- make sure your voice is heard

Information- hear the latest industry news first


Content & market data provided for your BDMs
Starter Kit that includes:







Universal Plug and Play Forum brochures
UPnP devices architecture document
UPnP toolkit information
UPnP Forum and UPnP Forum Member logo artwork
UPnP Forum technical and marketing materials
UPnP Forum Member training videos
UPnP Forum member white papers
* Subject to availability and eligibility.
Details to follow in presentation.
Getting with the Program!
Become your company’s UPnP Product Champ today



All the information you need:



Sign up at registration desk outside room
Pick up Starter Kit
www.upnp.org
Questions?
Networking made simple for the
interconnected lifestyle