Transcript Slide 1

KLYY Jose 97.5 FM
Inland Empire Radio Presentation
Revised 2-10-2010
Inland Empire Hispanic Market
Market Size
#10
Population by Origin
Mexican
Hispanic Radio Market
1.8 million Hispanic persons
56% of the total population
Salvadorian
2%
Guatemalan
2%
Puerto Rican
1%
Cuban
Other
Source: 2000-2008 US Census; Arbitron 2009
KLYY 97.5 FM
87%
0.6%
7%
Inland Empire Hispanic Profile
Hispanics
Non-Hispanics
 Median Age: 24
 Median Age: 33
 Persons per household: 4.71
 Persons per household: 3.47
 71% of households have
children under 18 yrs old
 38% of households have
children under 18 yrs old
Age
% of Hispanics
% of Non-Hispanics
12-17
13%
8%
18-34
32%
25%
35-49
35%
32%
50+
20%
35%
Source: 2000-2008 US Census; Scarborough Los Angeles release 2 2009, Aug08-Jul09
KLYY 97.5 FM
Inland Empire Fact
The Riverside-San Bernardino Hispanic population
is larger than the Hispanic populations in the
following major U.S. cities:
KLYY 97.5 FM
Las Vegas
Atlanta
San Diego
Austin
Fresno
Orlando
El Paso
Tampa
San Jose
Washington D.C.
McAllen
Sacramento
Denver
Boston
José FM
Entravision’s Exclusive Format
KLYY Jose FM…is LA and IE’s
SPANISH HITS
Is the ONLY Spanish-language radio station in the market that
DOES NOT have any DJs!
Has broad appeal hits format and a High Concentration of
working Hispanic adults 25-54
Has a powerful dual-market coverage, making it a true
Southern California station!
Is the exclusive Los Angeles home of the
2010 WORLD CUP AND THE MEXICAN NATIONAL TEAM!
KLYY 97.5 FM
Who Is José?...
Think of a Spanish “iPod”!
• José 97.5 FM is…well, its different.
• José plays what José wants.
• José is everything that radio is not.
• José is unpredictable.
• José doesn’t have any rules.
• José hates rules.
• José only likes to play hits.
• José is cool.
• José thinks radio stations have too many rules.
• In fact, he loves playing only #1 hits of yesterday and today.
• José doesn’t like DJ’s because he thinks they interfere with his musical genius.
• The only thing you can predict about José is that the next song he plays is a hit.
KLYY 97.5 FM
José Coverage: Huge
KLYY
97.5 FM
Victorville
Los Angeles
County
San Bernardino
Los Angeles
Riverside
Huntington Park
Santa Ana
Long Beach
Orange
County
KLYY 97.5 FM
San Bernardino
County
Riverside
County
Lake Elsinore
Dual Market Coverage
Los Angeles and Riverside-San Bernardino
Total Combined Primetime Audience
M-F 6a-7p
Weekly Cume Persons
Hispanics 18-49
Station
Weekly Cume Persons
Hispanics 25-54
LA
IE
Total
LA
IE
Total
KLYY
413,900
229,800
643,700
409,600
203,500
613,100
KBUE
610,400
13,500
623,900
512,300
13,800
526,100
KLAX
719,100
59,100
778,200
637,000
59,900
696,900
KSCA
705,200
121,600
826,800
608,200
108,200
716,400
KLVE
908,200
174,000
1,082,200
818,800
140,800
959,600
Source: Arbitron Los Angeles, Riverside-San Bernardino Release 2 2009; M-F 6a-7p Hispanic P 18-49, Hispanic P 25-54
KLYY 97.5 FM
KLYY José FM Age Demographics
KLYY’s adults 25-54 make up 73% of José’s total audience!
Stations
Hispanics
18-24
Hispanics
25-34
Hispanics
35-44
Hispanics
45-54
Hispanics
55+
KLYY José FM
14%
28%
25%
20%
13%
KBUE
20%
27%
23%
18%
11%
KLAX
16%
29%
23%
19%
12%
KSCA
20%
26%
25%
17%
11%
KLVE
15%
26%
26%
16%
15%
Source: Los Angeles, Riverside-San Bernardino M-Su 6a-12m P 18+
KLYY 97.5 FM
KLYY Listeners Are More Likely
to be Employed
KLYY has the highest percentage of working listeners among other
Spanish-language stations.
60%
57%
53%
59%
56%
56%
13%
13%
11%
12%
12%
13%
KLYY
KSCA
KBUE
KRCD
KLAX
KLVE
Part Time
Full Time
KLYY 97.5 FM
Source: Los Angeles Metro M-Su 6a-12m P 18+
José is #1 in the Inland Empire
Regardless of Language
Stations Average Share
Adults 18-49 M-F 6a-7p
10
9
KLYY
KGGI
KOLA
KRQB
KIIS
KLVE
KFRG
8
7
6
5
4
3
2
1
0
APR MAY JUNE JULY AUG SEPT OCT
Source: Arbitron Riverside-San Bernardino Release 2 2009; M-F 6a-7p Adults P 18-49
KLYY 97.5 FM
NOV DEC
José is #1 in the Inland Empire
Regardless of Language & Age
Stations Average Share
Adults 25-54 M-F 6a-7p
10
9
8
KLYY
KOLA
KLVE
KGGI
KFRG
KRQB
KIIS
7
6
5
4
3
2
1
0
APR
MAY
JUNE JULY
AUG SEPT
OCT
Source: Arbitron Riverside-San Bernardino Release 2 2009; M-F 6a-7p Adults P 18-49
KLYY 97.5 FM
NOV
DEC
José Covers the Globe:
www.jose975.com
When listeners hear YOUR ad on-air,
they search OUR sites to find you!
Increase the frequency of your on-air campaign by
supplementing it with a high visibility program on
our website.
Be a part of a site that features:
• Sponsorship of exclusive online contesting and prizes
that are supported by on air promos.
• Banner ad campaigns that deliver 10 times the national
average!!!
• Interactive loyal listener program that allows users to
prognosticate their favorite soccer matches for the
opportunity to win exclusive prizes.
• Opportunities to tie in with customized mobile
campaigns.
• Exclusive on demand video content.
KLYY 97.5 FM
KLYY is Home to
The Mexican National Team
Mexico’s Road to the World Cup Is On KLYY José FM…
The Official World Cup Spanish Station!
The Mexican National Team prepares for the World Cup by scheduling 12 friendly matches and KLYY
José FM has the exclusive rights to air all the games! Follow all the soccer action on KLYY and get all
the highlights from Andres Cantor and Fútbol de Primera.
Feb
March
March
March
May
May
May
May
May
May
May
June
24
03
17
24
07
10
13
16
24
26
30
03
Wed
Wed
Wed
Wed
Fri
Mon
Thu
Sun
Mon
Wed
Sun
Thu
Mexico vs. Bolivia
Mexico vs. New Zealand
Mexico vs. TBA
Mexico vs. Iceland
Mexico vs. Ecuador
Mexico vs. Senegal
Mexico vs. TBA
Mexico vs. Chile
Mexico vs. England
Mexico vs. Holand
Mexico vs. Portugal
Mexico vs. Italy
SF Candlestick Park
Rose Bowl in Pasadena
Mexico
Charlotte, NC
New York
Chicago
Houston's Reliant Stadium
Estadio Azteca Mexico
England
Germany
Europe
Belgium
*Dates and times are subject to change without notice pending FIFA date releases.
KLYY 97.5 FM
The 2010 World Cup
KLYY José FM Is The Official World Cup Spanish Station!
• The excitement begins June 11 thru July 11 in South Africa and you can follow all the action
right here on KLYY Jose FM!
• A total of 32 teams will play 50 games throughout the month, resulting in the championship
moment of the 2010 World Cup winners!
• Soccer matches on KLYY Jose FM boosts the audience up to 5x’s the period average
reaching almost 50% of all Hispanic Men listening to radio in Los Angeles
• KLYY José will support its on-air game coverage with local events, on-air specials and onsite viewing parties…KLYY is truly the one-stop shop for all things World Cup!
KLYY 97.5 FM
A PPM Power Play
KLYY 97.5 FM
KLYY José FM Events
Month
Event Name
Location
Jan-Dec
Salon De La Cumbia Dance
Garden Grove
1,000
March
Jose’s Anniversary Concert
Ontario
5,000
June
The 2010 World Cup
packages available
June
World Cup Viewing Parties
Various
1,500
February
KLYY Private Dance/Concert
TBD
1,500
July
KLYY Private Dance/Concert
TBD
1,500
October
La Feria 2: Solo Con Invitacion
Pico Rivera
15,000
Sponsorship Packages Available!
KLYY 97.5 FM
Attend