Transcript Document
New Media for the Networked NGO Introduction to Content Curation Presenter: Beth Kanter E-Mediat is funded by the Middle East Partnership Initiative of the United States Department of State with support Content Curation: Learn from the Experts Robin Good: http://www.masternewmedia.org Definition Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best content with your audience. Content Curators Are Like Radio DJs Why is Content Curation Important? There is too much information on the Internet! Information is measured in exabytes, a unit of in formation or a computer storage equal to one quintillion bytes There is too much information being shared! Flickr photo by dkalo More Thoughtful Consumption Your NGO Brand Will Be Seen As Thought Leader Photo by spdl_n1 Curation Can Be the Base of Your Content Strategy Tweets, Facebook Blog, Web Site, Email Newsletter, YouTube, Photos, Webinars, E-books Coordination Creativity Curation Content Curation: How To Get Started SEEK Framework: Harold Jarche Networked Learning Is Working Smarter SENSE SHARE Seek SEEK • Define objective, audience, and topics • Organize sources • Use discovery tools • Scan more than you capture • Don’t share unless it adds great value • Discipline • No more than 20 minutes a day The most important thing to is organize your sources on Twitter into lists. If you log in as your page administrator and you have liked pages that share good content, you can easily post onto your page with the “share” button. Sense SENSE • Product: Blog post, report, memo, presentation • Annotate, Archive, Apply • Helps you get work done for organization • Takes concentration Share SHARING • Feed your network a steady diet of good stuff • Comment on other people’s stuff • Collaborative sense-making Content Curation Tools Nonprofit World Discovery Tools Collecting and Sharing Content Curation Mini Plan Goal Sharing Sense Making Topics Sources Resources Robin Good http://www.masternewmedia.org/ Shadia Bseiso http://www.shadiabseiso.com/SHADIA_BSEISO/Who_is_Shadia_Bseiso.html Content Marketing Institute http://www.contentmarketinginstitute.com/ Harold Jarche http://www.jarche.com/ Beth’s Blog www.bethkanter.org Pinterest http://pinterest.com/