Transcript PowerPoint Presentation - The 3G World of SMART Presentation

Class 95TV Rates 2014
Youtube & Facebook
Revised: 26th June 2014
1
About 95TV
•
Class 95TV is for the young professional, the decision makers and has mass
appeal.
•
Class 95TV’s Youtube channel hosts VOD content specially produced by
professional film crews and an arsenal of personable DJs from the top English
Station.
•
Currently, Class 95TV has its own YouTube channel with > 31,000 views.
7/7/2015
2
The Class 95 TV following…
37,508 Followers
•
Target audience:
»
»
»
»
31,000 Video Views
25 – 44 years
Tertiary and above education.
PMEBs
High income professionals.
*Followers as of 4th March 2014.
7/7/2015
3
TYPES OF PROGRAMS ON Class 95TV
•
Behind the Scenes – Video footage of DJs in the radio studio.
•
Interviews – Interviews with guests and celebrities.
•
Open Talk – Video coverage of open talk segments.
•
Event Coverage – Video coverage of advertiser’s events.
•
Branded Content – A program slot where DJ personalities are highlighted
in each of their respective programs in the form of edu-tainment.
7/7/2015
4
Branded Content
•
Glenn/Joe – Cars N` Stuff* (Car reviews)
•
Mike – Entertainment* (Music reviews)
•
Bobby Tonelli – Gadgets & Technology*
•
Jean/Yasminne – Lifestyle & Beauty*
•
Yasminne – Gastroguide (Food)
*This is a working title for an unlaunched programme on class95 tv. It will be revised to suit a sponsor’s
marketing direction for customised sponsorship deals.
7/7/2015
5
Class 95TV Open Talk Video Production
Open Talk Video (VOD)*
•
•
•
•
•
Includes filming and editing services.
Compilation of 2 Open Talks into 1 clip (max 2 mins).
VOD Upload to 95TV Youtube
Clip will be promoted with 95FM Facebook post.
Idea, concept, scripting & logistic arrangement will be provided by client.
Valuation: $8,700
Media Cost: $5,000*
Introductory Rate
S$4,300*
till 31st Dec 2014
*Client will receive up to 1 change for video editing.
*This rate is not inclusive of Radio open talk costings.
*Open Talk video production can only be bought on top of radio open talk entitlements.
*Any additional requirement for extra talent/DJ, props, additional filming equipment or extra video edits will result in
further charges.
7/7/2015
6
Class 95TV Event Coverage
Video Production
Type of Event
Entitlements
Advertiser’s Event*
•
•
•
Max 3 min clip with 30s
product placement.
VOD Upload to 95TV
Youtube.
Clip will be promoted with
95FM Facebook post.
Media
Costs
Other Cost
S$10,500*
S$150**
Valuation
S$23,000
Introductory Rate
S$7,900*
till 31st Dec 2014
*Idea, concept, scripting & logistic arrangement to be provided by advertiser.
*Rate is only inclusive of 1 DJ for event coverage.
*Only 1 camera will be stationed on site for max of 2 hours for filming.
*Client will receive up to 1 change for video editing.
*Any additional requirement for extra talent/DJ, props, additional filming equipment or extra video edits will result in
further charges.
**Other costs are non agency commissionable.
7/7/2015
7
95TV Mobile Studio/Rovings/
Live OB Coverage Video Production
Type of Event
Entitlements
Video Coverage for •
Radio*
•
• Mobile Studio
• Rovings
•
• Live OB
Max 3 min clip with 30s
product placement.
VOD Upload to 95TV
Youtube.
Clip will be promoted
with 95FM Facebook
post.
Media
Costs
S$6,500*
Valuation
S$16,550
Introductory Rate
S$5,300*
till 31st Dec 2014
*Idea, concept, scripting & logistic arrangement to be provided by advertiser.
*This rate does not include costings for radio mobile studio/rovings or live OB.
*Only 1 camera will be stationed on site for max of 2 hours for filming.
*Client will receive up to 1 change for video editing.
*Any additional requirement for extra talent/DJ, props, additional filming equipment or extra video edits will result in
further charges.
7/7/2015
8
Class 95TV Branded Content
(Local Shoot)
Type of Video
Entitlements
•
•
Branded
Content*
(Local Shoot)
•
•
Media
Costs
Max 3 min clip with 60s
product placement.
95TV will consolidate ideas
and concepts from
advertiser to draw
storyboards, script and
$18,000*
produce original viral
content.
VOD Upload to 95TV
Youtube.
Clip will be promoted with Introductory Rate
S$14,500*
95FM Facebook post.
Other
Costs
$1,500**
Valuation
$32,520
till 31st Dec 2014
*Production will be led a full filmcrew of 2 x cameraman, 1 x producer, 1 x editor and 2 x DJ.
*Client will receive up to 1 change for video editing.
*Any additional requirement for extra talent, extra props, additional filming equipment, special logistics arrangement,
talent product endorsements or extra video edits will result in further charges.
**Other costs are non agency commissionable.
7/7/2015
9
Class 95TV Branded Content
(Overseas Shoot)
Type of Video
Entitlements
•
•
Branded
Content*
(Overseas
Shoot)
•
•
Media
Costs
Max 3 min clip with 60s
product placement.
95TV will consolidate ideas
and concepts from
advertiser to draw
storyboards, script and
$22,000*
produce original viral
content.
VOD Upload to 95TV
Youtube.
Clip will be promoted with Introductory Rate
S$17,500*
95FM Facebook post.
Other
Costs
$3,000**
Valuation
$46,000
till 31st Dec 2014
*Production will be led a full filmcrew of 2 x cameraman, 1 x producer, 1 x editor and 2 x DJ.
*Client will receive up to 1 change for video editing.
*Any additional requirement for extra talent, extra props, additional filming equipment, special logistics
arrangement(travel/accomodation), talent product endorsements or extra video edits will result in further charges.
*Packaged rate is only catered for production shoots of up to maximum 2 days overseas.
**Other costs are non agency commissionable.
7/7/2015
10
Terms & Conditions
•
•
•
•
•


•
•
•
•
•
•
•
Sponsor’s creative artworks (eg. Banner and videos etc) must be submitted to Mediacorp at least 7 working days
prior to the Launch period in accordance to technical specifications.
Package and entitlements are subjected to inventory & manpower availability.
All rates are agency commissionable except for other costs.
In the absence of compliant commercial materials, Mediacorp will not be held responsible for delayed or
erroneous campaigns.
All advertising-related materials are subject to approval by Mediacorp and/or the relevant authority where
necessary.
MediaCorp reserves the right to suspend, postpone and/or cancel the programme/event at any time and will
notify you in the event of any such suspension, postponement and/or cancellation. In the event of that the
programme/event is suspended, postponed and/or cancelled for any reason whatsoever, MediaCorp shall not be
liable to you and/or to any third party whatsoever for any damages and/or losses that may arise or be suffered in
the event of any such suspension, postponement and/or cancellation. In such an event, your sole remedy shall
be the refund of any monies that you have paid to and received by MediaCorp in relation to the
programme/event.
All rates are subjected to further charges in the event that additional manpower, additional props, filming
equipment, transport/travel, accomodation, extra talents, artiste endorsement and miscellaneous expenses are
needed.
Specifications are subject to changes at MediaCorp’s discretion.
All produced video content will be solely owned by MediaCorp.
Package pricing is subject to prevailing GST.
Media buy contracts are non-cancelable.
Not applicable for Master Contract Discount.
All the rates stated in this rate card will expire on 31st Dec 2014.
Terms and conditions apply.