Transcript Working together to market Bath & beyond

Working in Partnership
Working together
to market Bath & beyond
Sarah Holden
Bath Tourism Plus
#BTPAGM15
ANNUAL MEMBERS’ FORUM 2015
Marketing plan
Establish
Bath
as a premier UK
destination
brand
ATTRACT CAMPAIGNS
Grow
the value of
tourism, rather
than just
increase
numbers
Research &
analysis
DISPERSAL
tools
channels
ANNUAL MEMBERS’ FORUM 2015
Social media influence
#BTPAGM15
ANNUAL MEMBERS’ FORUM 2015
Target audience
#BTPAGM15
ANNUAL MEMBERS’ FORUM 2015
Sector capacity
Half Terms
& Bank
Holidays
Capacity
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Easter
Summer
Capacity
Capacity
Christmas
Market
Capacity
ANNUAL MEMBERS’ FORUM 2015
Moving forwards
• No RGF funding
• Harness the power of
digital & PR
• Develop industry
partnerships
• And…
#BTPAGM15
ANNUAL MEMBERS’ FORUM 2015
Why?
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ANNUAL MEMBERS’ FORUM 2015
Spring (Feb – March)
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ANNUAL MEMBERS’ FORUM 2015
Summer
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ANNUAL MEMBERS’ FORUM 2015
Autumn
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ANNUAL MEMBERS’ FORUM 2015
Winter
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ANNUAL MEMBERS’ FORUM 2015
Detox 2016
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Wellbeing & indulgence
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Business Tourism
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Overseas marketing
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PR Evaluation
What is PR worth..?!
Caroline Hook
PR & Communications Manager
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ANNUAL MEMBERS’ FORUM 2015
PR Highlights
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Going forward
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ANNUAL MEMBERS’ FORUM 2015