Transcript Continental PowerPoint Vorlage Farbe

New Strategic Partnership KSA
Riyadh
November 03rd 2009
History of Continental AG
October 8, 1871
Continental-Caoutchouc- und Gutta-Percha Compagnie
is founded in Hanover as a joint stock company. Manufacturing
at the main factory in Vahrenwalder Street includes soft rubber
products, rubberized fabrics, solid tires for carriages and bicycles.
1882
The rampant horse is adopted as trademark.
1914
Triple victory for Daimlers fitted with Continental tires at
the French Grand Prix.
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History of Continental AG
1951-55
In close collaboration with Daimler-Benz and Porsche, Continental
repeats its pre-war successes on the track. Racing in cars fitted with
Continental tires, drivers like Karl Kling, Stirling Moss and Juan
Manuel Fangio win the 1952 Carrera Panamericana and the French,
British, Dutch and Italian Grand Prix.
1967
Opening of the Contidrom tire testing facility on the
edge of the Lüneburg Heath. In 1994/95 the facility is
more than doubled in size to enable the construction of
new tracks, including a 3.8 kilometer handling course
for high-performance cars. In 2001 a 3.7 kilometer
track for noise assessment is opened.
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History of Continental AG
1979
Takeover of the European tire operations of Uniroyal, Inc.,
USA, gives Continental a wider base in Europe
(photo: Aachen plant).
1998
Acquisition of a US company's Automotive Brake and
Chassis unit, the core of which is Alfred Teves GmbH in
Frankfurt. Continental Teves and its worldwide operations
are integrated into the Automotive Systems division.
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History of Continental AG
2007
Continental acquires Siemens VDO Automotive AG and
advances to among the top five suppliers in the
automotive industry worldwide, at the same time boosting
its market position in Europe, North America and Asia.
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History of Continental AG
2009
Start of Partnership for Continental brand
with Al Mutlak
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Continental Worldwide
Nearly 190 sites for production and R&D in 35 countries. Headquarters in Hanover, Germany.
Status: January 2009
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Our Divisions Shape the Megatrends in the Automotive Industry
Safety
Information
Environment
Increase in safety
systems in the vehicle.
Safe mobility.
Chassis & Safety
Interior
Tires
ContiTech
Conservation of natural
resources.
Sustained mobility.
Powertrain
Interior
Tires
ContiTech
Sophisticated information
management in the vehicle.
Intelligent mobility.
Interior
Affordable Cars
Growing demand for individual mobility in future markets.
Chassis & Safety
Powertrain
Interior
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Tires
ContiTech
Executive Board of Continental
Automotive Group
Dr. Elmar Degenhart
Chairman
Dr. Elmar Degenhart
Dr. Ralf Cramer
Chassis & Safety Division
Powertrain Division
Helmut Matschi
Interior Division
Corporate
Communications
Rubber Group
Chief Financial Officer
Harald Stuhlmann
(acting)
Finance
Nikolai Setzer
Dr. Hans-Joachim Nikolin
Passenger & Light Truck
Tires Division
Controlling
Commercial Vehicle
Tires Division
Corporate Functions:
Law
Purchasing
IT
Quality
Environment
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Heinz-Gerhard Wente
ContiTech Division
Corporate Functions:
Director of Personnel
Human Resources
Strong Divisions and Business Units
Continental Corporation
Automotive Group
Rubber Group
Passenger and
Light Truck Tires
Commercial
Vehicle Tires
Chassis & Safety
Powertrain
Interior
Electronic
Brake Systems
Engine Systems
Transmission
Instrumentation
& Driver HMI
Original
Equipment
Truck Tires
Europe
Air Spring
Systems
Hydraulic
Brake Systems
Hybrid Electric
Vehicle
Infotainment &
Connectivity
Sensors &
Actuators
Body & Security
Commercial
Vehicles &
Aftermarket
Replacement
Business
The Americas
Truck Tires
Replacement
Business
The Americas
Benecke-Kaliko
Group
Sensorics
Replacement
Business
Europe
Truck Tires Asia
Elastomer
Coatings
Passive Safety
& ADAS
Chassis
Components
Fuel Supply
Replacement
Business
Asia
Two-Wheel
Industrial Tires
ContiTech
Conveyor Belt
Group
Fluid Technology
Power Transmission Group
Vibration Control
Other Operations
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Continental Corporation
Sales
2008
2007
€24.2 billion
€16.6 billion
-€296.2 million
€1,675.8 million
€1,837.3 million
€1,841.5 million
Net income attributable to the shareholders of the parent -€1,123.5 million
€1,020.6 million
EBIT1
Adjusted EBIT2
Employees
139,155
1Earnings
before interest and taxes
before amortization of intangible assets from PPA (Purchase Price Allocation) and before depreciation of tangible assets from
PPA (only Siemens VDO) and special effects
2 EBIT
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151,654
Key Figures for the Rubber Group
in € millions
2008
2007
Sales
5,100.3
4,975.6
EBIT
626.4
738.7
Adjusted EBIT*
644.8
762.9
26,227
26,281
Sales
1,404.2
1,452.4
EBIT
29.5
124.1
Adjusted EBIT*
36.3
113.1
8,247
8,384
PLT
Number of employees
Rubber Group
in € millions
2008
2007
Sales
9,353.9
9,337.0
EBIT
984.9
1,225.6
1,008.8
1,233.4
56,154
58,536
CVT
Number of employees
Adjusted EBIT*
Number of
employees
ContiTech
Sales
3,007.0
3,063.9
EBIT
329.1
362.8
Adjusted EBIT*
327.8
357.4
21,680
23,871
Number of employees
*Before
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changes in the scope of consolidation and special effects
Company Structure - Tire Sales by Outlet 2008
Product Group
OE
RE
OE / RE Share
Total
Passenger and Light Truck Tire
40.000.000
71.000.000
36% / 64%
111.000.000
Commercial Vehicle Tires
1.200.000
6.600.000
18% / 82%
6.800.000
Total
41.200.000
77.600.000
35% / 65 %
117.800.000
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Passenger and Light Truck Tires Division –
Overview/Market Positions
The Passenger and Light Truck Tires
division develops and manufactures
No. 4 worldwide
passenger and light truck tires for
Overall market
compact, medium-size, and full-size
cars as well as tires for vans, light
No. 1 in Europe
trucks, and RVs.
Overall market
The focus of its development work is
Original equipment sector
directed toward the improvement of
Winter tires
safety-relevant tire properties.
Tuning
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Passenger and Light Truck Tires Division–
23 Sites in 13 Countries
Europe
Czech Republic
Finland
France
Germany
Portugal
Romania
Russia
Slovakia
South America
Brazil
Asia
Malaysia
Otrokovice, Czech Republic
Africa
South Africa
North America
Mexico
USA
Status: January 1, 2009
Sarreguemines, France
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Commercial Vehicle Tires Division – Overview/Market Positions
The Commercial Vehicle Tires division
has the goal of ensuring economic
No. 4 worldwide
mobility in goods transport, passenger
Overall truck tire market
transit and construction-site traffic by
No. 1 in Europe
offering bus, truck, and industrial tires
Industrial tires
for a wide spectrum of applications and
No. 2 in Europe
service conditions. In certain regions,
Truck tire original equipment
business
off-the-road tires are also available. The
division's products are successful both
No. 3 in Europe
in the original equipment and
Truck tires
replacement markets.
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Commercial Vehicle Tires Division – 12 Sites in 7 Countries
Europe
Czech Republic
Germany
Slovakia
North America
Asia
Malaysia
Africa
South Africa
USA
Camaçari, Brazil
South America
Brazil
Mount Vernon, Illinois, USA
Status: January 1, 2009
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Future Vision for Menena Area
Tunisia
Syria
Lebanon
Morocco
Iran
Iraq
Israel
Jordan
Kuwait
Algeria
Libya
Bahrain
Egypt
Saudi Arabia
Qatar
UAE
Oman
Mauretania
Yemen
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Afghanistan
Future Vision for Menena Area: Strategy
1. To build up together with our partners a strong leading position
in this strategic part of the world.
2. To develop a long term profitable business growth for our partners
and for Continental
3. To create strong brand awareness and gain customer loyalty
together by anticipating the market development
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Future Vision for Menena Area: Organization
Region: Middle East, Near East, North Africa
Tunisia
Syria
Lebanon
Morocco
Iran
Israel
Jordan
Algeria
Libya
Egypt
Afghanistan
Iraq
Kuwait
Bahrain
Saudi Arabia Qatar
UAE
Oman
Mauretania
Yemen
Dubai
Casablanca
Algeria
Libya
Representative Office Middle East
Representative Office North Africa
Representative Office Algeria
Representative Office Libya
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Future Vision for Menena Area: Product
 Multibrand approach
 Multiproduct presence
 Market leader in performance segment
+ UHP & 4x4 segment
 Development of new products adapted to local conditions
+ specially truck
 Expanding PPM + after sales support
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Future Vision for Menena Area: Communication
 First mostly below the line activities. In future above the line investments.
 Locally adapted advertising support
 Locally adapted/developed sales promotion
+ POS, trainings, branding, merchandising
 Regular coop. events, PR activities
 Internet presence
 Deeper integration of MENENA into centrally organized activities
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Future Vision for Menena Area: Place
 Closer to the market needs and trends
 Selective strongest partners in the market
 Reduce time to market
 “Fleet approach concept”
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Future Vision for Menena Area: Marketing Intelligence
 Market research. Intensive market data collecting
 Price positioning according to local needs
 Pools regarding the market volume + development
 Benchmarking with competition
 Following Market trends, end users behavior
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Continental in the Middle East
Afgha
nistan
Iran
Iraq
Kuwait
Bahrain
Qatar
Saudi
Saudi
UAE
Arabia
Oman
Yemen
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Market
Saudi Arabia
Yemen
Oman
UAE
Bahrain
Qatar
Iraq
Iran
Kuwait
Afghanistan
Total
Population in Mio
28.700.000
24.000.000
3.400.000
4.800.000
750.000
850.000
29.000.000
66.500.000
2.700.000
33.600.000
194.300.000
Continental in the Middle East: New set up with a Rep Office
Jebel Ali
Free Zone
Sales Rep
Office
Afghan
istan
Iran
Iraq
Marketing
Kuwait
Sales
After
Sales

To understand the market rules

To analyze the competition environment

To develop our Multibrand and Multiproduct strategy

To be closer to our dealers to help them with:
Bahrain
Saudi
Saudi
Arabia
Qatar
UAE
Oman
Yemen
 Marketing
 Sales and
 After sales activities
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Saudi Arabia: Strategic market
Saudi Arabia is the largest market in the region and has no tire manufacturers
Strict safety measures undertaken by the government regarding tires replacement
The tendency towards off-road sports namely SUV’s
Market and yearly tire consumption is growing
Continental is fitted as OE on one out of every
four PCR car manufactured in Europe
Leads the market of R19 and above UHP tires (Ultra High Performance)
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Saudi Arabia: Almutlak our partner for Continental Brand
KSA
Because of……………
Why Al Mutlak?
The market knowledge and experience in the tire business of Almutlak Group
The financial support, the name and the prestige of the Almutlak Group
The willingness of Almutlak to take Continental to a leading position in KSA
The relationship between Almutlak and Continental Group
The trust built up between Conti and Almutlak during years of mutual cooperation
Human Resources of Almutlak: The team
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Saudi Arabia: Strategy of Al Mutlak and Continental
Increase brand awareness
Capture market share in all segments together with our strong local partners
Development in all distribution channels
Strong cooperation with OE
Develop product offering according to market requirements
Close contact to the market and proactive development
Together with our exclusive distributor Al Mutlak as a strong
strategic partner we will grow in the strategic market Saudi Arabia
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