Transcript Iveco - New web identity

Iveco - New Iveco sites New & Used
USED : Service specification
SALES & MARKETING
Used Vehicles & Marketing New Media
Turin, 7 July, 2015
Index
Main Objectives
IVECO Used Website: Current situation
New Iveco Used Website: Navigation scheme
Iveco-Used main HP
Markets / UTC / Dealers HP
SEO activities: URL aspects & text
Markets Realization Timetable
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Searching engine aspects
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Main objectives - Project Objective
Object of this document is to list the characteristics of the future
IVECO-USED corporate website in order to:
• improve the web graphic
• improve user experience
• improve and ease search criteria
• quicker and easier vehicles uploading
• create a common database to be shared among the markets
• improve IN & OUT vehicles flow efficiency (also through Remos)
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• increase the efficiency of the website according to the SEO requirements
• data capture and lead generation
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Current situation: Iveco-Used structure
Global/International
Website HP
Markets HPs
Advanced / Simple Search
Filename
Vehicles pages
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Current situation: weakness points
• Web graphic too obsolete
• Advanced search not user friendly
• Slowness in showing the search result
• No pictures in the vehicles list
• Absence of geographical search
• Complicated vehicle data entry
• Absence of UTC/Dealer HPs
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• Not logical URL structure (not SEO oriented)
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New Iveco Used Website: Navigation scheme
Worldwide HP
MKT HP
utc/dealer
search
Vehicle pages
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Dealers HPs
world
search
UTC HP
Vehicle pages
Dealers HPs
Vehicle pages
Data classification: Service specification
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MKT
search
UTC HP
MKT HP
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Iveco-Used Home Page (*)
Main requests:
• Iveco Graphic and frame (see http://web.iveco.com/Italy)
• Markets selection trough: map / combo box
• Simple worldwide search (icons + three search fields)
• Promotion area where inserting banners & links
• Worldwide search button
• Virtual vehicles vehicle gallery (random selection from newest stock
vehicles)
• Box where to insert text parts (potential teasers)
(*) This homepage has to be used to create global, market, dealer and UTC pages
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• On the top of the page: language selection, contact us, etc
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Iveco-Used main HP: Iveco Graphic and frame
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Select your market (no navigation
menu, see next page)
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Iveco-Used main HP: Markets selection trough:
map / combo box
Select your
market
Advanced search
Search for dealer
Contact us
Filename
Special offer
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Iveco-Used main HP: Search engine (icons + three
search fields)
The search engine structure above is the truckscout24 one that can be
mantained with some minor customization, as below:
• Combo box on top with country selection (only on main HP)
• The rest like it is: Vehicle type, Category, Make, Model
• On search vehicle type mantain: Trucks, Tractor, Vans, Trailers &
Semitrailers.
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• Advanced search link near the search button
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Iveco-Used markets HP: Iveco Graphic and frame
Market navigation Menu
Filename
Advanced search
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Filename
Iveco-Used markets internal pages: Promotion
area where inserting banners & links
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Market pages navigation menu
Market navigation
Menu
Page 1 Page 2 Page 3
Page 1
Page 2
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Page 3
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Iveco-Used market HP: Search engine (icons +
three search fields)
The search engine structure above is the truckscout24 one that can be
mantained with some minor customization, as below:
• The search has to be limited to the market
• The rest like it is: Vehicle type, Category, Make, Model
• On search vehicle type mantain: Trucks, Tractor, Vans, Trailers &
Semitrailers.
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• Advanced search link near the search button
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Iveco-Used dealers/UTC HP: Iveco Graphic and
frame
Filename
Advanced search
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Iveco-Used Dealers/UTC: Search engine (icons +
three search fields)
The search engine structure above is the truckscout24 one that can be
mantained with some minor customization, as below:
• The search has to be limited to the dealer/UTC vehicles
• The rest like it is: Vehicle type, Category, Make, Model
• On search vehicle type mantain: Trucks, Tractor, Vans, Trailers &
Semitrailers.
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Data classification: Service specification
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• Advanced search link near the search button
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SEO activities: URL aspects & text
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In order to be in line with SEO we need to have a URL structure
containing a descriptive part of the page.
The URL will have to be descriptive according to the language too
For example: http://topused.auto.de/Iveco_AD_440E43
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Searching engine aspects
The current fields that are present in the Autodo! “quick search” and
“detailed search” are exhaustive according to the Iveco needs.
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We want just to emphasize again the request about the geographical
search (i.e. iveco stralis in 200 km from Milan)
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Vehicles list & Vehicle Page
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Vehicle list + vehicle page are perfect as they are in the MAN
site.
Obviously they need to be adapted to the Iveco graphic
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Things to be decided together
• Where inserting the worldwide search button in the Markets
HP
• Where insert text parts in the HPs
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• Rules about surfing inside the site
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Markets Realization Timetable
Markets creation timetable:
• Italian market by: 10/06/2010
• German Market by: 30/06/2010
• France Market by: 15/07/2010
• Spanish Market by: 15/09/2010
• UK market by: 30/09/2010
• Poland market by: 15/10/2010
• INE (North Europe) Markets by: 31/10/2010
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• Benelux Markets: 15/11/2010
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Iveco - New Iveco sites New & Used
NEW - Service specification
SALES & MARKETING
Used Vehicles & Marketing New Media
Turin, 7 July, 2015
New vehicle navigation dynamic
New domain registration:
http://sofort-verfuegbare-nutzfahrzeuge.iveco.com
Hosted on Autodo
platform.
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Hosted on IVECO
platform.
Data classification: Service specification
Filename
Iveco new vehicle search microsite in a new
window:
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Navigation dynamics
Search results
Simple search
Vehicle information page
Link to the advanced search
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Form for the data capture
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Page structure
Filter by images
Logo that goes to the
home of the microsite
Button to the contact
form
Simple search
„Searched
vehicle not
found?“
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Filename
Link to brand
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homepage with graphics
Filter by images
Logo that goes to the
home of the microsite
Vechicle slide show
Button to the contact
form
„Searched
vehicle not
found?“
Filename
Simple search
Link to brand
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Filename
Result page with graphics
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Detail page with graphics
Filename
Keyvisual, with the main
image of the vehicle
information page, for
graphic guideline see
product pages in
www.iveco.co.uk
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The page for the simple search – new vehicle
1.) Schnellsuche/ Simple search
name of selection field
English
Content of Drop-Down
Name des Auswahlfelds
German
Inhalt im Drop-Down
Model
Body group
Body
Tractor unit; rigid; chassis cab; Light CV; Trailer; Other
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
Modell/ Typ
Aufbaugruppe
Aufbau
Sattelzugmaschine; Fahr
mit Aufbau; Transporter; S
http://topused.autodo.de/
http://topused.autodo.de/
State
ZIP Code
Incl. radius of
Bayern; Baden-Württemberg; Berlin; Saarland; Rheinland-Pfalz;
Hessen; Thüringen; Sachsen; Nord-Rhein-Westfalen; SachsenAnhalt; Brandenburg; Niedersachsen; Bremen; Hamburg;
Mecklenburg-Vorpommern; Schleswig-Holstein
Bundesland
(no Drop-Down; free Input)
PLZ
Scaling: 5km; 10km; 20km; 50km; 100km; 200km
Umkreis
German
Inhalt im Drop-Down
Modell/ Typ
Aufbaugruppe
Aufbau
Sattelzugmaschine; Fahrgestell ohne Aufbau; Fahrgestell
mit Aufbau; Transporter; Sonstiges
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
Bundesland
PLZ
Umkreis
Bayern; Baden-Württemberg; Berlin; Saarland; RheinlandPfalz; Hessen; Thüringen; Sachsen; Nord-Rhein-Westfalen;
Sachsen-Anhalt; Brandenburg; Niedersachsen; Bremen;
Hamburg; Mecklenburg-Vorpommern; Schleswig-Holstein
(kein Drop-Down; freie Eingabe)
Staffelung: 5km; 10km; 20km; 50km; 100km; 200km
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Pfalz; Hessen; Thüringen
Sachsen-Anhalt; Branden
Hamburg; Mecklenburg-V
(kein Drop-Down; freie Ein
Staffelung: 5km; 10km; 2
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Name des Auswahlfelds
alternative or
additional images
Bayern; Baden-Württemb
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The page for the advanced search – new vehicle
2.) 2.)
Detailsuche/
Advanced
search
search
Advanced
Detailsuche/
field
of selection
name
name
of selection
field
English
English
Drop-Down
Content
Content
of of
Drop-Down
Auswahlfelds
des
Namedes
Name
Auswahlfelds
German
German
Drop-Down
imDrop-Down
Inhaltim
Inhalt
Model
Model
group
Body
Body
group
Body
Body
Other
Trailer;
CV;
Light
cab;
chassis
rigid;
unit;
Tractor
Tractor
unit;
rigid;
chassis
cab;
Light
CV;
Trailer;
Other
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
Typ
Modell/
Modell/
Typ
Aufbaugruppe
Aufbaugruppe
Aufbau
Aufbau
Fahrgestell
Aufbau;Fahrgestell
ohneAufbau;
Fahrgestellohne
Sattelzugmaschine;Fahrgestell
Sattelzugmaschine;
Sonstiges
Transporter;Sonstiges
Aufbau;Transporter;
mitAufbau;
mit
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
http://topused.autodo.de/suche.php
State
State
Code
ZIPZIP
Code
radius
Incl.Incl.
radius
of of
Rheinland-Pfalz;
Saarland;
Berlin;
Baden-Württemberg;
Bayern;
Bayern;
Baden-Württemberg;
Berlin;
Saarland;
Rheinland-Pfalz;
SachsenNord-Rhein-Westfalen;
Sachsen;
Thüringen;
Hessen;
Hessen;
Thüringen;
Sachsen;
Nord-Rhein-Westfalen;
SachsenHamburg;
Bremen;
Niedersachsen;
Brandenburg;
Anhalt;
Anhalt;
Brandenburg;
Niedersachsen;
Bremen;
Hamburg;
Bundesland
Schleswig-Holstein
Mecklenburg-Vorpommern;
Mecklenburg-Vorpommern;
Schleswig-Holstein
Bundesland
PLZ
Input)
Drop-Down;
(no(no
Drop-Down;
freefree
Input)
PLZ
Umkreis
200km
100km;
50km;
20km;
10km;
5km;
Scaling:
Scaling:
5km;
10km;
20km;
50km;
100km;
200km
Umkreis
von…bis
Gesamtgewicht(t)(t)von…bis
zul.
zul.
Gesamtgewicht
von…bis
PS)von…bis
(kW/PS)
Leistung
Leistung
(kW/
von…bis
(mm)von…bis
Laderaumlänge
Laderaumlänge
(mm)
von…bis
(mm)
Radstand
Radstand
(mm)
von…bis
Fahrerhaus
Fahrerhaus
von…bis
Nutzlast(t)(t)
Nutzlast
von…bis
Radformel
Radformel
Getriebeart
Getriebeart
Schadstoffklasse
Schadstoffklasse
Farbe
Farbe
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
Filename
http://topused.autodo.de/suche.php?aktion=detailsuche
(t) from…to
GVW
GVW
(t) from…to
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
from…to
(kW/
Power
Power
(kW/
PS)PS)
from…to
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
from…to http://topused.autodo.de/suche.php?aktion=detailsuche
(mm)
length
area
Loading
Loading
area
length
(mm)
from…to
http://topused.autodo.de/suche.php?aktion=detailsuche
from…to
(mm)
base
Wheel
Wheel
base
(mm)
from…to
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
cab
Driver's
Driver's cab
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
(t) from…to
Payload
Payload
(t) from…to
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
plan
Wheel
Wheel plan
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
type
Gearbox
Gearbox
type
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
category
Emission
Emission category
http://topused.autodo.de/suche.php?aktion=detailsuche
http://topused.autodo.de/suche.php?aktion=detailsuche
Colour
Colour
http://topused.autodo.de/suche.php?aktion=detailsuche
RheinlandSaarland;RheinlandBerlin;Saarland;
Baden-Württemberg;Berlin;
Bayern;Baden-Württemberg;
Bayern;
Nord-Rhein-Westfalen;
Sachsen;Nord-Rhein-Westfalen;
Thüringen;Sachsen;
Hessen;Thüringen;
Pfalz;Hessen;
Pfalz;
Bremen;
Niedersachsen;Bremen;
Brandenburg;Niedersachsen;
Sachsen-Anhalt;Brandenburg;
Sachsen-Anhalt;
Schleswig-Holstein
Mecklenburg-Vorpommern;Schleswig-Holstein
Hamburg;Mecklenburg-Vorpommern;
Hamburg;
Eingabe)
freieEingabe)
Drop-Down;freie
(keinDrop-Down;
(kein
200km
100km;200km
50km;100km;
20km;50km;
10km;20km;
5km;10km;
Staffelung:5km;
Staffelung:
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Modules for the vehicle information page
• Overview - Übersicht
• Vehicle data – Fahrzeugdaten
• Images – Bilder
• Contact - Kontakt
• Financing – Finanzierung
Filename
(should be the possibility to directly link to other pages e.g. www.ivecocapital.de,
promotions,…)
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Data capture form
• List of the fields and controls
– Title - Anrede: Herr, Frau (drop down field)
– Name - Name (*) (Text field)
– Surname – Vorname (*) (Text field)
– Company – Firma (Text field)
– street; no. – Straße, Hausnummer (*) (Text field)
– Postal Code - PLZ (*) (Text field)
– City – Ort (*) (Text field)
– Phone - Telefon (*) (Text field)
– Email – E-Mail (*) (Text field, email sintax control)
– Message – Nachricht (text area)
TO BE DEFINED AND SHARED: the mail list to send the contacts to.
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Filename
(*) Compulsory fields
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The search has produced no vehicles
Best solution:
Like MAN autodo: http://topused.autodo.de/suche.php
The vehicle selection is always adapted to the current vehicle stock.
 Is it not possible to get no search results?
e.g. new field:
„Searched vehicle not found?“
This button has to be inserted in the
same position within the simple and
advanced search beside the „show
vehicle button“.
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( link should be on a contact form like
we created on page 30!)
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New vehicle delivery timeline
Filename
• Online Date: 06.07.2010
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