Transcript PowerPoint Presentation - CUHK

Going through the Edge, from 2.5G to 3G
Presented by
Kenny Cheung
General Manager,
Wireless and Broadband System Group Asia
Motorola Semiconductor Products Sector
2003 International Technology Forum - Jan 15, 2003
Motorola General Business Information– Slide 1
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Agenda
• Wireless Market Challenge
• Changing rule-of-the-game through
Platform Solutions
• Technology Innovations in Hong Kong
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 2
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Advancement of Cellular Technology
Bluetooth™
2.75G
3G
EDGE
TDMA
EDGE
Classic
EDGE
GPRS-136HS
GSM
GPRS
EGPRS
Western Europe EDGE
Phase1
Rel99
4G
EDGE
Phase2
Rel4,5, 6
and beyond FDD:WCDMA
UWB
SDR
HSDPA
….
TDD:WCDMA
Phase II
2.5G
All IP RAN
EDGE
2G
WLAN
TD:CDMA
TD:SCDMA
UMTS
Compact
GAIT*
PDC
iDEN
GERAN
CDMA
cdma2000™
1XRTT
IMT2000
UTRAN
cdma2000™
1XEV-DV
cdma2000™
1xEV-DO
<9.6kbps
<115kbps
2001
<384kbps
2002
•GSM ANSI 136 Interoperability Team
•GERAN – GSM EDGE Radio Access Network
•UTRAN –UMTS Terrestrial Radio Access Network
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 3
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
<384kbps
2003
<2Mbps
>2Mbps
2004
Cumulative Subscription Forecast
by Technology Generation
(Millions)
2,000
3G (W-CDMA, UMTS, 1X-EV, TD-SCDMA)
2.75G (EDGE, 1XRTT)
2.5G (GPRS, IS95B)
2G (GSM, CDMA, TDMA, PDC)
1G (Analog)
1.7B
1.6B
2.5G
& Beyond
Voice-Data
& Content
1.4B
1,500
1.2B
940M
1,000
715M
2G
Voice
500
0
2000
2001
2002
Source: Motorola
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 4
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
2003
2004
(Estimate)
2005
Market Segmentation and Selling Features
Smartphone
•Entertainment &
Multimedia
Nokia 9210
Sagem
Open OS and Applications,
Multimedia (MPEG4)
WA3050
HP Jornada 928
Siemens SX45
• Convergence
of a
PDA and a phone
Advance data
Sendo z100
Nokia 7650
SonyEricsson
P800
Feature
•Entertainment and
business applications
SL45i
Small FormSiemens
Factor,
Color, MIDI, EMS, MMS, Camera, BT
• Audio
Rich, Imaging
support
Sony-Ericsson Philips Fisio 820 Nokia 6610
T68i
Siemens M50
Mid Tier
Advance Voice
• Innovative design
• Audio and games
support
Siemens S45
Alcatel 501
Nokia 5210
Philips Fisio 620
Cost Effective
Sewon SG2000
Nokia 3510
Entry Level
Siemens
• Basic appications
• Phone
personalization
Voice/Data
Voice Only
C45
Sagem M930
Alcatel 30x
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 5
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Nokia 3410
Motorola T190
State of Wireless Handset Industry
• 2G/2.5G Voice & Data Handset still dominates the market
while 2.75G is trying to fill the technology gap before 3G is
mature.
• World top tier handset manufacturers consolidation are
going on to stay competitive and ODM’s become more
popular choice.
• China become the largest handset consumption country in
the world and Domestic brand has achieved outstanding
growth.
• Handset key selling features have changed fundamentally
and development cycle time cutting shorter.
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 6
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Agenda
• Wireless Market Challenge
• Changing rule-of-the-game through
Platform Solutions
• Technology Innovations in Hong Kong
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 7
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250 GSM/GPRS Platform Solutions
Changing Rule-of-the-Game
Software
•Schematics and Layout
Chipset
•Baseband
•Front End
•Power Amp Module
•Power Management
•Battery Charger
/Protection IC
Manufacturing
Testing
Environment
•Production testing S/W
Customization
Reference Design
•GSM
Engine Stack
•Bill of Material
•Training
•Field Apps Support
•FTA Support
•Field Test Support
•Manufacturing
Adoption Support
•Reference MMI
Integrated
Development
Environment
•MMI, Product Support,
and Software
Integration Tools
Radio Testing
Environment
•Down loader tool
•Configuration tool
•Calibration too l
•Real Time Analysis
tool for FTA
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 8
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
•Application
Development
System
i.250 Platform Chipset Solutions
THE Best Architecture
Highest Integration with <150 components
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 9
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250-based Handset
VLIF
Front End
Integrated
Power Amp
Mixed-Signal
Baseband
Power Mgt.
& Audio
Expandable
Memory
Battery Protection
And Charger
•<60-80 cc Form factor
•Single side placement
•<700 trace nets
•~150 components
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 10
Motorola Confidential Proprietary
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Platform Solutions Addressing
Both Hardware and Software
Applications
Development Tools
Operating System / Technology
metrowerks
Layer 1 - 3
Image
Sensors
Rx
RF
ASIC
J2ME
Base
band
Tx
Power/Audio/Control & Interface
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 11
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Application
Processors
Memory
Bluetooth
Enhancing Software Technologies on i.250 Platform
MIDI
Ringtone
EMS
WAP
Smart Text
Entry
J2ME
MMI
Toolkit
Voice Annotation/
Voice Recognition
i.250 GSM/GPRS Platform
TTY
Bluetooth
Image
Support
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 12
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
EOTD
3D
Animation
Agenda
• Wireless Market Challenge
• Changing rule-of-the-game through
Platform Solutions
• Technology Innovations in Hong Kong
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 13
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Core Technology Center for Asia – HK
• Headquarters in HK:
- Platform Creation
- System and IC Design
- New Product Introduction
- Market and Business
Development
CHINA
Beijing
Korea
Tianjin
Japan
Shanghai
SuZhou
Taiwan
ShenZhen
Hong Kong
Philippines
India
Malaysia
Singapore
Australia
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 14
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250 Worldwide Support Infrastructure
Pgm Facilitator Platform Arch.
Mot Tech. Mgr
IPR Mgr
i.2xx Mkt Mgr
Program Mgr
Core Technology team
Customer Platform
Team
Customer Teams
Program Mgr
SW Proj. Mgr
HW Proj. Mgr
Integration Mgr
Test Proj. Mgr
Product Mgr
Software
Quality
PCB/Manufacturing
Platform
Integration
Mgt
Internal &
Performance
Tests
Connectivity
Compliance
Engineering
Development
Tools
Engine
Maintainence
Integration
Engineering
Documentation
MMI/Applications
Audio/Logic
GSM/GPRS Engine
RF System
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 15
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
HelpDesk
Release Cntl
Hardware
System Integration
MFG & Testing
Global GSM/GPRS Platform Integration Center in HK
Orga SIM Simulator
SIM Interface & STK Test Platform
•Support 3V and 5V SIM test technology.
•More than 54 SIM interface test.
•Support SIM Tool Kit test.
Anite SAT4
Scan Profiler
Pre-SAR Measurement Platform
• Simulate brain tissue.
• Measure EM field from mobile.
• Pre-SAR measurement.
Signaling Test Platform
•850/ 900/ 1800/ 1900MHz Bands
•More than 350 test cases for Signaling test
•More than 100 test cases in GPRS test
RAMS System
RF Performance Test Platform
•900/ 1800/ 1900MHz Bands
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 16
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250 and DragonBall
The heart of a Smartphone
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 17
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Application Software Driven Solutions
Taking
Pictures!
Music!
Web
Browsing!
Video Mail!
Instant
Messaging!
Email!
Open and Powerful Platform
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 18
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Complete Wireless Platform Solution
Imaging
CMOS Camera Module
- Camera-on-a-chip family
Applications
DragonBall MX Processor
- Optimized multimedia and J2METM
applications
Mobile Radio Solution
i.250 GSM/GPRS Platform
Wireless Networking
Bluetooth Transceiver
- Single-chip BluetoothTM Solution
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 19
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Summary
• Technological Advancement
– i.250 Platform creation (Software, Reference design, Chipset and Tools)
can achieve 6 months handset development by reducing 50% cycle time.
– Provide a smooth migration to 2.75G and 3G through strong Application
Software on DragonBall processor.
• Support China/HK High Technology Industry
– Establish Global Center-Of-Excellence for GSM/GPRS in HK to enhance
High-Tech Industry position
– Addressing China Local market requirement.
– Created the pull-through Local industry for handset market i.e.
Accessories, software application developers, PCB, LCD Module,
Assembly, Battery etc.
– Set foundation for local 3rd party and University collaboration programs.
Kenny Cheung
International Technology Forum 15th Jan 2003 – Slide 20
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Going through the Edge, from 2.5G to 3G
Presented by
Kenny Cheung
General Manager,
Wireless and Broadband System Group Asia
Motorola Semiconductor Products Sector
2003 International Technology Forum - Jan 15, 2003
Motorola General Business Information– Slide 21
Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.