Transcript Social Media & the DAVA

Fall Conference 2012
Lexington, Kentucky
What is “Social Media”?
 “Social media includes web- and mobile-based
technologies which are used to turn communication
into interactive dialogue among organizations,
communities, and individuals.” ~ Wikipedia 2012
 What that really means – introducing and using
enhanced forms of communication that is geared to
reach people all over the United States, and even all
over the world.
Social Media & the DAVA
 As a part of the strategic planning committee, the DAV
Auxiliary initiated the use of social media as a way of
spreading the word about the organization, and
keeping members involved. The two primary social
media products used by the DAV Auxiliary is Facebook
& Twitter.
The “Do’s” of Social Media
 Do – connect with your friends, family, and colleagues
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that are registered users
Do – connect with organizations that are established
within that social media site
Do – be mindful of what you post. Once its public,
even if you delete it, its always public.
Do – be careful of your tone when you make comments
to people and groups
Do – be considerate
The “Do Not's” of Social Media
 Don’t – accept friend requests from strangers
 Don’t – overshare your information, personal or
otherwise – everything on social media can be public
one way or the other
 Don’t – make posts that are threatening, unkind, or
may cause hurt or harm to others
 Don’t – share your password with anyone
 Don’t – click on links that just don’t “look right” –
While social media is designed to be very safe, there
are also unsafe people out there trying to get viruses
spread to unsuspecting people
What is “Facebook”?
www.facebook.com
 “Facebook is a popular free social networking website
that allows registered users to create profiles, upload
photos and video, send messages and keep in touch
with friends, family and colleagues.” ~www.whatis.com
More on Facebook…
 Facebook is free to all members. To sign up, you will
need to:
 Use your first and last name
 Use a valid e-mail address
 Create a password
 Supply your gender
 Supply your date of birth
Facebook & the DAVA
 There is one official DAV Auxiliary Facebook page. It
looks like this:
How do you get to this page?
There are two options:
Go to the link:
https://www.facebook.com/#!/pages/DisabledAmerican-Veterans-Auxiliary/383960585156
2. In Facebook, Search for “Disabled American Veterans
Auxiliary”
1.
How do you “LIKE” us?
 In order to get updates from the DAV Auxiliary via
Facebook, you’ll need to LIKE us (even though we’re
sure you already do )
 To do this, once you’re on the DAV Auxiliary page by following the links
on the previous slide, you’ll want to click the “LIKE” button:
Once this button says
“Liked” – you’re done!
What does the DAVA Do on FB?
 The DAV Auxiliary posts on Facebook regularly. We
include a mixture of important updates, did you know
questions, trivia, and even discussions on the various
programs.
 The DAV Auxiliary posts pictures from various events,
and shares updates on special events that other
members have participated in or hosted.
 Most importantly, the DAV Auxiliary brings its
members, and friends, together to learn more about
the organization, and how we can each fulfill the
mission of the DAV Auxiliary.
What is “Twitter”?
www.twitter.com
 “Twitter is a real-time information network that
connects you to the latest stories, ideas, opinions and
news about what you find interesting. Simply find the
accounts you find most compelling and follow the
conversations.” ~ www.twitter.com
More on Twitter
 Twitter is free to all members. To sign up, you will
need to:
 Use your first and last name
 Supply your e-mail address
 Note: Upon signing up, you’ll be asked to pick a
“username” – this will be used for navigation purposes
throughout Twitter, so be sure to use something you’ll
remember and people can use to find you
Twitter and the DAVA
 There is one official DAV Auxiliary Twitter page, and it
looks like this:
How do you get to this page?
There are two options:
 Go to the link:
https://twitter.com/#!/search/DAVAuxiliary
 In Twitter, search for DAVAuxiliary
How do you “Follow” Us?
 In order to get Twitter updates from the DAV Auxiliary,
you’ll need to “follow” us.
 To do this, once you’ve followed the links on the previous
page to find the DAV Auxiliary, you’ll want to click the
“follow” button.
Once this box says
“following” – you’re
done!
What does the DAVA do on
Twitter?
 The DAV Auxiliary tweets updates on twitter regularly.
The “tweets” include information on upcoming events,
did you knows, and trivia.
 The DAV Auxiliary tweets important articles related to
disabled veterans and their families, that followers
may find interesting and helpful.
 The DAV Auxiliary invites all followers to “re-tweet”
their updates and allow even more people to learn
about the organization.
DAV Auxiliary E-Newsletter
 The DAV Auxiliary now offers an electronic newsletter
to be e-mailed to anyone interested. In order to sign
up for this e-mail, you’ll need to visit the DAV
Auxiliary website at www.davauxiliary.org
How to sign up –
There are two options:
 Click on the following link:
http://visitor.r20.constantcontact.com/manage/optin/ea?v=001hV1aygQ0
JRH371Ub1bwUysVDx-H8yYSHAD1pc96hwkPogDSRE0nnr5HhgWijMypdS5p2OTFkWBZ6npXnwOgQ_fZ8mEJXjhY
 On the DAV Auxiliary homepage, click “Join Email List”
From there, you’ll be
required to enter your
email address, as well as
answer a few questions! It’s
that simple!
What information is available in
the e-newsletter?
 The e-newsletter will include information on
upcoming events, important information about the
DAV Auxiliary projects and programs, as well as
include articles from National Officers and Chairmen.
 Signing up will also include you in a monthly email of
the DAVA Headquarters News. You can also find a
copy of headquarters new on Facebook, Twitter, and
the DAV Auxiliary website.
 NOTE: The e-newsletters does not replace the
monthly DAVA Headquarters News.
Any questions?
Thank you for joining us