Transcript ZARA

ZARA
PRESENTED BYASHISH MALOO
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OVERVIEW
HISTORY
– Opening of first store in Central Street
•1980 – International expansion through Porto
•1989 – Entered U.S.
•1990 – Entered France
•1992 – Entered Mexico
•1993 – Greece
•1994 – Belgium and Sweden
•2001 – Listed up in Madrid Stock Exchange
•1975
Amancio Ortega
•Born
in 1936 in Leon
•A Spanish Fashion Entrepreneur
•Chairman of Inditex
•Spain’s richest man and listed as the seventh
richest man in the world
•Started up his career as a gofer at the age of 14
•In 1972 introduced Confeccious Goa (bathrobes)
Success Keys
•Keeping
brand simple and direct
•Manufacturing in less quantities
•Targeting higher income group people
•Making parity with the trend
•Quick replacement through new styles
•Introducing fashion statement
•Target customers Men, Women and Children
ADDS
PRESENT VIEW
•It
has 1520 retail outlets all over the world
•Annual turnover 6824 million Euros
•Inditex is the holding company of ZARA
•Present in 77 countries
•Siblings – Massimo Dutti, Pull and Bear, Bershka
•Third largest clothing retailer in world
Zara’s Business Model
UNIQUENESS
•Launches
10,000 new designs each year
•Best quality
•Latest designs
•Starting price $150
•A secret player in the market
COMPETITORS
ZARA IN INDIA
•Launched
in 2010
•Stores opened in Citywalk and DLF
promenade(Delhi) and in Palladium mall (Mumbai)
•Entered through a joint venture with Trent Lmtd, a
Tata Group Company
•Holds 51% share while Trent holds 49% share
•Discovered the preference for bright colours mainly
black, brown, white
•Achieved sales of 1.25crore in Delhi and Mumbai
STORES IN INDIA
Citywalk (Delhi)
Palladium Mall
(Mumbai)
FUTURE PLANS
•To
expand their retail outlets in Miami (U.S),
California, and in India
COMMITMENTS
•Encouraging
recycling
•Introducing paper bags
•Animal reering
•Transportation through bio- diesel fuel