Transcript Document

«Creative Agency»
full-cycle networked advertising agency
2010 г.
«Creative Agency» - spices for your business!
«Creative Agency» - is
A full-cycle networked advertising agency rendering a wide scope of services targeted at
attracting and retaining customers through realization of creative ideas and the newest
marketing and advertising technologies
«Creative Agency» - is
Rendering services involving peculiar, creative approach to
conducting business and to reaching our customers' goals.
«Creative Agency» - is
Client, creative, consumer.
«Creative Agency» - is
A «Single Window Service» approach. Optimization of our customers' marketing &
advertisement costs.
«Creative Agency» - is
The united team of experts.
Marketing communications
Sponsorship
Direct Mail
Radio
Points of sale
Website
Merchandise
Game
Demo
SMS
Press
Internet
«Mystery
Shopping»
POS
TV
Events
PR
One-way mass
communications
Extra packing
Personal sales
E-mail
Outdoor
Telephone
Product
Placement
Contests
Communications
including further
feedback
Cinema
Communications
at points of sale
Marketing
effortsакции
Маркетинговые
Маркетинговые
акции
«Creative Agency» team takes the advantage of the new generation of
marketing efforts tools: high-hume & high-tech, which enable our clients to:
 properly and effectively promote their products and services
 win loyalty of their customers
 work up new markets
Depending on our clients' business goals there might be Special Event
actions as well as active search for new customers involving the «Sales
partner» program, coupled with modern marketing efforts tools.
Production of audio- and video reels
For the most effective coverage of a certain advertising drive on TV or on radio we are
ready to make a video- or an audio commercial presenting information on a product or a
service as well as on the very advertising campaign your company is making.
Adaptation of our
clients' commercials.
We are ready to help you to:
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write the scenario of the reel
to shoot the reel
dub it by professional actors or announcers
edit the reel and to organize its broadcasting by a
certain radiostation or TV-channel
While making the scenario of the reel the following points are taken into consideration:
«Creative Agency» has
at its disposal its own
team of experts and
two shooting areas
equipped with all
necessary facilities for
production of top
quality audio- and
video reels.
Broadcasting of audioand video commercials
by the leading national
mass-media
companies.
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the goals and objectives of the advertising campaign
peculiarities of a certain product or service
the target group and its psychological description
current brand position of the client's company
«Creative Agency»: preparation and realization of BTL actions
Elaboration of the strategy and tactics, integrated BTL campaigns for the
promotion of a certain brand.
Customer promotion
 Organizing tasting, sampling and
presentations
 Holding contests and drawings among
customers
 Advising at the points of sale
Trade promotion
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Promotion programs
Mystery shopping
Event marketimg
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Corporative events
Sporting and entertaining events
Theme events
Wide-Area Coverage
Experience in realization different projects all over the
world, in 38 cities of Russia and CIS in such segments
of the market as:
FMCG
Network companies
IT/Hi-tech
Vehicles
Banking and Finances
Insurance
Hotels
Medicine and pharmaceutics
Mobile network providers
Other
Preparation and realization of BTL actions
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Own database of promoters
Assistance in organizing exhibitions
Presentation of new products and services
Making presentation of the whole company
Making POSM and printed matter
Printed matter for an advertising drive is prepared and made by our Design Department.
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All printed matter is to be made in one
corporate identity.
POSM
leaflets
banners
billboards
over-the-road banners
invitation cards
package
style which can be based on your company's
Corporative
publications B2B &
B2C
High quality printed
matter in shortest
time
Stylish appearance
Competent design.
Urgent replication.
Preparation and realization of Special Event projects
Preparation and realization of
Special Events - actions intended
for promotion of trademarks or
services of a Company by means
of vivid catchy events which can
not only draw attention and be
found impressive but also can
become a news item.
 Presentations of new
products or services
 Concerts, festivals
 Opening of car sales centres
 Exhibitions
 Corporative events:
company's Birthday, New
Year, etc.
 Opening day ceremonies
 Charitable actions
 Conferences and seminars
PR Support
Intergrated support of special – event projects:
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Suggesting an optimal strategy for carrying out the PR campaign
Information support of the project
Press-conference
Productio of audio- and video reels
Preparation of competitive assignment for the radio and the press
Design
Outdoor advertizing
Media plan for TV and radio commercials
Detailed report on the carried out PR campaign
Corporate PR.
Integrated PR support of a Company or a brand.
Cooperation with «glossy» publishers.
Over 500 contacts in federal and regional mass media.
Internet PR.
«Sales Partner»
«Sales – partner» - is a program designed for those companies
which need to:
 attract new customers and new partners
 increase their sales volume
 promote their sales
«Sales – partner» - is a combination of active sales with marketing
effort instruments.
Difference between Sales – Partner Program and typical services
provided by a call-centre
We act as an outsourcing sales agency for our clients thus we can
either be responsible for pre-sale phase or can run the whole cycle of
sales starting from screening the list of potential customers ending up
with signing contracts.
Our client is to pay only for the amount of potential customers, rather
than for the total number of calls made.
We service different types of marketing efforts carried out in the
framework of cooperation with our agency, including incoming and
outgoing calls' processing.
We stick to our own KPIs which are invented individually for each
project.
Sales - Partner Program realization directly impacts on the growth of
your business:
You Company will run at a greater profit due to combination of active
sales technology and effective marketing actions.
You are to considerably save your money once in a while attracting
new customers by means of our agency's team.
Nonrecurring actions for attracting new customers eventually are
considerably cheaper than staff sales-managers' remuneration of
labor.
No need to spend money on sales skills training.
An opportunity to focus on your principal activity.
If your Company has already set up its own Sales department your
sales managers can save a lot of time at the Presale phase, for they
can directly focus on dealing with motivated clients (brought by our
agency).
Advantages of using Sales – Partner Program
Professional competence of «Creative Agency» team:
 deep understanding of sales technology
 several years of successful relevant experience in carrying on
negotiations on different levels
 relevant experience in realization of marketing actions for large scale
local and western companies.
Our own database of customers : list of our clients (large scale Russian and Western
companies), with whom we cooperate in different areas of business.
Modern software enabling to apply quickly and effectively all range of services provided by
Sales-partner program.
Elaboration of presentation materials capable of drawing attention of a potential customer.
Flexible service packages – different options depending on the total amount you are going
to spend for bringing in new customers.
Affordability of our service for small- and average scale business.
Sponsorship and social awareness
«Creative Agency» suggests different programs targeted at increase of social
responsibility level, which enable our clients to run them not only within their
Company, but also at regional or federal level.
To enable realization of a proper sponsorship program by our clients «Creative
Agency» is ready to offer the following services:
 Elaboration of a strategy of the sponsorship action.
 Choosing the optimal object of sponsorship (not all objects are equally interesting
and promising for the client's Company including their coverage by the press).
 Writing a concept of the realization of the sponsorship action.
 Preparation of the optimal budget on the «nothing extra» principle.
 Detailed description of the technology of carrying out the action.
 Using our proven subcontractors or organizing a tender (at the client's choice).
 Choosing mass media for the coverage of the event by the press.
 Having carried out the action we provide our client with a detailed final report
including photo- and video materials and accounting records proving payments to our
subcontracts.
Sponsorship and social awareness: strong points
Helps to create a favorable public image of the Company and its leaders in the eyes of
different social groups.
Promotes to establishing confidential relations with the groups which can in a certain
way influence further success of the business.
Favors to forming of positive public opinion on the Company's activity, to establishing of
regular relations with the mass media and with the public authorities, and to creation of
favorable relations within the Company.
Sponsorship quite often is related to socially significant events which on their own
account act as news items and draw attention of the mass-media and of the general
public.
«Creative Agency» Team
Alexey Kosmin
Business Development
Director
Composer
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Lyudmila
Mikhaylova
CEO
Аndrey Shapovalov
Creative Director
Vlada Yassinskaya
Editor
Helen Karpova
Art Director
Arkady Devyatkov
New-Business Director
Eugenia Laptik
Head of BTL Projects
Julia Goncharova
PR and Advertising
Director
Eugene Belioglov
Editor-In-Chief
Marina Ignatyeva
Make-Up Artist. Stylist
Lyudmila Mikhaylova: General Director of «Creative Agency»
Graduated from International University of
Business and Management where she obtained
fundamental education in Economics and management.
She also has a diploma of interpreter and teacher of English.
She has a good command of three foreign languages:
English, German and Italian.
Over 7 years of experience in consulting projects in
sales, business management and business development.
Experience in consulting and writing theses for MBA
graduates.
Proficiency in SPIN – methods of sales and methods of
negotiating over knotty issues.
Financial management skills: budget preparation, pricing
and price policy.
Profound knowledge in marketing, brands' promotion,
preparation and realization of marketing actions ordered by
clients.
My life is a daily joy of
creation of my world
around me.
Proper businesseducation and
experience in different
projects help to
effectively accomplish
my clients' plans and to
achieve assigned goals.
Creative approach and
ability to see things in
an off-beat way give an
opportunity to invent
something new,
original, uncommon,
not alike something
which already exists.
Аndrey Shapovalov: Creative Director
Can boast of two higher education diplomas with honors saying
nothing of many certificates of different training programs in
communications, products and services promotion, marketing and
advertizing, customer service, negotiation, interview and presentation
skills.
In «Creative Agency» Andrey is responsible for:
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Creation of new products and services.
Elaboration of new concepts and scenarios for realization of
different actions and events.
Getting the Business Development Department's
endorsement of suggested options for concepts' realization:
stage site, actors, catering, illumination, sound, printed
matter and hand-outs, souvenir items
Writing scenarios for shooting films and commercials for our
clients.
Production of video-captions.
Selection if mood music for carrying out different events.
Writing creative news for further mailing to the mass media.
Preparation of presentations and other events for the mass
media while carrying out a PR-campaign for a tradename or
a separateproduct.
A David Copperfiel
of the «Creative
Agency» team, a toplevel conjurer, a real
think tank and a
master in putting
everyone in a good.
Uses a creative
approach to everything.
Treats every project
with more reverence
and awe than the Old
Believers revere their
rites.
A real master in
writing concepts,
having a subtle
perception of clients'
expectations, capable
of selecting the very
right thing out of
innumerable variety of
possible options.
Julia Goncharova:PR and Advertising Director
Julia is ready to help you:
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To single out main goals of a PR-campaign.
To chose the proper strategy for the PR-campaign covering your
event:
 To identify the target group for your project
 To make an assessment of mass-media companies
and to recommend the most appropriate for the
successful realization of the PR-campaign
 To chose expedient information sponsors: TV, radio,
newspapers, magazines depending on the format of
your PR-campaign.
 To prepare and to hold a press-conference.
 To identify the most effective ways of outdoor advertizing and
printed matter placement and distribution.
 To prepare a media-plan for tv- and radio commercials.
 To prepare a detailed final report on the accomplished
assignment, covering all events the PR-campaign included and
stating the efficiency and the results achieved.
A straightforward
person, a real
professional who knows
«what is better» and
«where better not to».
With the thorough and
scrupulous approach to
everything she deals
with. Always carries
everything she started
to completion.
Has the first-hand
knowledge of the high
society life and can
boast of over 12
years of experience
in journalism.
Arkady Devyatkov: New-Business Director
Vast experience in different projects for fashion clothing boutiques:
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Carrying out Special events, sales, quizzes, contests.
Creation of loyalty programs: preparation and
realization of stocker and bonus systems.
Preparation of all printed matters and hand-outs:
cards, posters, invitation cards, coupons, etc..
Possessing a gift of a fine taste and professional artistic flair he
is very good in designing shop-windows, interiors, displays and
exhibitions.
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Creates original house style of a company starting from the
company's logo and web-site design up to the company's interior
design.
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Arkady designs presentation materials and POSM.
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Works on magazine covers and the content of our clients'
corporate publications inventing original headers to the articles
and selecting well-matched photos
A strong personality
with an inimitable
sense of humor and
style.
Vivid, full of new ideas,
capable in seeing
unusual things in
everything around him.
Happened to work for
such clients as:
«LG», «M- Real»,
«Trevis Jordan»
(fashion boutiques
network),
«Autocentre na
Taganke» (dealer of
«Nissan»), «EuroPartner», «X- Ring»,
«Bliss», «Panasonic»
and others
Helen Karpova: Art Director
Helen will help you:
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To carry out a BTL action
Create a unique house style for your Company.
To implement it in the logo, printed matter, advertizing
materials, hand-outs, leaflets and business-cards.
To make design of your Company's web-site.
To create an exclusive set of greeting cards for your clients
and business-partners.
To select a proper set of souvenirs or business-presents.
To place an order for printed matter promptly and at a
moderate price.
To chose the most effective ways of printed hand-outs
distribution.
To organize an exhibition. Carrying on the project from
«a» to «z»:
 Assessment of the expedience of such an exhibition,
preparation of all supporting materials.
 To prepare animated presentations in Power-Point.
 To work out the Company's vehicle fleet's branding
design.
 To design POSM: stickers, wobblers, etc.
Over 10 years of
experience in
marketing, BTL and
advertizing.
Immediately grasps the
client's ideas and very
often can foretell his
train of thought 3 steps
ahead.
Always plays with the
whites but doesn't start
first giving the client an
opportunity to express
himself and his ideas.
Proficiency in Corel
Draw, Photoshop и
other software. Huge
vector clip art database
(over 50.000) on
different subject areas.
Projects for: JSC
«RAO EES», (Russian
Railways) «RZhD»,
«Renault» and others.
Eugenia Laptik: Head of BTL Projects
Having a profound experience in realization of BTL-actions for large
scale branded companies, at «Creative Agency» she is responsible
for:
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BTL-actions' budget preparation.
Elaboration of the mechanism of the action.
Preparation of agency briefs for functional units.
Supervision of all current projects and actions using СМС, WEB,
IVR-techniques.
Assistance in the design of printed matter and of the uniform for
the promotion actions.
Conduct of the lotteries.
Working with the subcontractors.
Keeping of all related documentation and progress reporting on
the projects.
Preparation of timing-plans and elaboration of reporting forms.
Sociable and creative.
She is fond of Hustle
dancing and keen on
music and drawing.
Graduated from
Russian State Social
University with the
diploma in advertizing.
She also finished an art
school where she
specialized in painting
and drawing.
Has worked for such
clients as:
«Procter & Gamble»
(Gillette Fusion, Oral-B,
Blend-a-Med, Pampers,
Always, Tampax),
«Gallery»,«Kerrygold»,
«Beko» and others.
.Oleg Rozental: Head of Modelling Projects.
Fashion Show Manager.
Under Oleg's supervision we organize:
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Casting of models for participating in our actions.
Fashion defile staging.
Carrying out presentations and exhibitions including those
outside Russia
Catwalk demonstration of clothing, footwear and accessories
Advertizing photography and video shooting for fashion
magazines, catalogues and commercials.
Carrying aut BTL- and promo- actions.
Over 10 years in modelling business.
Has participated at
fashion parades by
Ermenegildo Zegna,
Meucci, Guess, Valentin
Yudashkin, Andreyanova,
Sharov, Dalakyan, at
Russian and Moscow
Fashion Weeks.
Works as a photo model
for glossy magazines such
as: Men`s Health, Men`s
Fitness, BEAUTY, Energy,
Liza, Hooligan, etc. Works
a model at fashion
parades by KETROY,
Chistova & Dourova,
Fashion House KYARA,
etc.
Acted in commercials for
Sportmaster, Cool Air,
Savage, Faberlic., and
also in a musical clip of a
prominent Chinese female
singer dedicated to the
Olympic Games 2008 in
Bejing.
Stanislav Glazov: Head of video reels and video
graphics projects.
In 2001 worked on creation of a cult television serial «10 Days
That Shook Us» with Khryun and Stepan starring.
Spent 8 years living in Germany. During that time has been
working for the most expensive German cinema projects as a
technical director.
A multitalented person
without borders in his
life and in his mind.
Accomplished Projects:
 «Dragon Hunters»
 «A Ghost Under The Law»
 «A Fuss In The Himalayas»
During 10 years he has been teaching video graphics in
Realtime School, Screamschool and SAE Munich.
His main strong points:
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Has a creative approach
High level of logical thinking
A workaholic
An incorrigible optimist
Artistic education.
Since 1996 has been
working for advertizing
agencies making
commercials and
mucical clips.
Has a vast experience
in organizing events
and in project
management.
Alexey Kosmin: Business Development Director
Composer
The composer writes any tunes in new age, pop, rock, new vawe,
house, R&B, techno, funk, folk, blues, dicso, trance, classic, hih-hop,
synthy rock and dream styles. He uses not only the sound of
conventional musical instruments but also the most modern PC
software and samples for writing and arranging music, making audioand video reels. In his work Alexey uses digital and analogue
libraries of classical and «live» musical instruments. His soft-library
can boast of more than 2000 CDs and DVDs. He also writes in «live»
guitar parts and percussion. Up to now our composer has written
over 500 tunes, acoustic backings and arrangements.
Alexey is ready to help you if:
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You are a star or just a beginner: Alexey will help you to create musical material
specially for you.
You are looking for an arrangement, an orchestration, music for films or cartoons,
acoustic backing for performances, shows or tunes for TV- and radio projects or
commercials.
You need a qualified assistance in on-line recording and mastering: combining of
vocals and music together, as well as album mastering.
You decided to record a tune which would emphasize the corporate identity of your
Company.
You would like to select music for your event: our huge library of audiofiles of every
sort and kind is at your disposal.
A cheerful, jovial
person, gushing with
energy and ideas,
which he successfully
embodies in the form
of fine music.
He is the picture of
manliness, refinement
and an inexhaustible
source of positive
mood.
The Moscow State
University graduate
having over 10 years
experience in business
development in local
and Western
companies.
Fluent in French
Eugene Belioglov: Editor-In-Chief
In «Сreative Agency» Eugene is responsible for:
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Responsible for concepts and scenarios for realization of
different types of events, socio-public projects, TV
projects, popular-science programs and telefilms.
Making and editing press releases.
Writing all commercials and PR-texts.
Acting as an Executive Editor for Corporate Publishing
sector
Acting as a Managing Editor for corporative editions of our
clients.
Assigning jobs for copywriters of our Agency and freelance writers.
Text editing: stylistic editing, copy editing, text layout and
pagination.
«Final finishing», «glossing and sleeking».
Page makeup control of our customers' corporative
publications.
Over 12 years of relevant experience in PR and advertising.
A poet in his soul and
by vocation.
Optimistic, cheerful,
quickly forming a clear
picture of what's going
on, gifted in seeing
unusual in daily
routine, expressing his
ideas in a vivid and
pronounced way,
capable of making
surprises and making
vapid spicy and
piquant.
He is the author of
many original rhymes,
concepts (including
television series) and
commercials.
Vlada Yassinskaya:Editor
In «Creative Agency» Vladislava is responsible for:
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making press releases,
writing screen scripts for TV programs,
writing reviews for theater shows,
editing copywriters' texts,
decorative design and editing of corporative
publications.
Self-critisism,
responsibility,
competence,
amicability, efficiency
accompanied with
exemplary upbringing
and puritan convictions.
Graduated from
Moscow State
University of the Press
as an editor, then from
Moscow Institute for TV
and Radio
«Ostankino». Diplomas
with honours.
Marina Ignatyeva: Make-Up Artist. Stylist
т
Graduated from Moscow artistic and pedagogical high school of
technologies and design, «Hairdressing and make-up» department.
This is one of the most prominent institutions where a student spends
4,5 years styding not only hairdressing, but also make-up
technologies as well as painting and sculpture modeling.
As an extra education she attended seminars and practical
training held by «L’Oreal» and «Wella», where she became
proficient in new hairdressing and hairdyeing technologies.
Marina has over 13 years of hands-on experience in hairdressing and
has proved the highest professional degree in it.
Qualified make-up artist. She possesses profound knowledge in
medicine and applies it in cosmetology for effective skin and hair care.
She happened to
work with such
Russian show-biz
celebreties as:
Sergey Zverev,
Philip Kirkorov,
Irina Ponarovskaya,
Alyona Apina,
Irina Saltykova,
Masha Tsygal (fashion
designer),
Sergey Mazaev
«Moralny Codex»,
Andrey Makarevich,
«Mashina Vremeni»,
Sasha Pryanikov,
Mikhail Boyarsky,
Anton Makarsky
And many others…
Our competitive advantages
A full-cycle networked advertizing agency
Using technologies which help to invent and to implement creative ideas.
Our team's professional competence achieved during many years of practice in the
areas of marketing effort, PR, event and project management which enables us to
implement our ideas in projects of any level.
Legality and transparency of the Company
Our commission while using subcontractors never exceeds 10%
Open book approach when drawing the estimate of expenditures for the client
Experience in realization of our projects throughout Russia and CIS.
Our team’s portfolio
Автоцентр на
Таганке
официальный дилер Nissan
Moscow Representative Office
Regus Business Centre, 7th Floor,
Smolensky Passage, Smolenskaya
Square 3, Moscow 121099, Russian
Federation. Phone: +7 (495) 510 50 86
Fax: +7 (495) 937 82 90
[email protected]
www.creagency.ru
Thank you for your time!