Transcript School Vending Machines and Food Rewards

School Vending Machines
and Food Rewards
What Is...
And What Could Be...
What Is...
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84% of food sold in Kentucky school
vending machines is considered to be
junk food.
What could be...
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Schools require that foods sold in
vending machines meet nutritional
guidelines and limit times foods are
sold.
Handout
Alert!
What Is...

Most KY schools have become dependent on
revenue generated by selling unhealthy foods to
student body.
What Could Be...
 Schools could be adequately funded so they
didn’t feel it was necessary to exploit students’
health for revenues.
 A careful study of what schools use vending
revenue for could be undertaken.
Alternative funding sources could be tapped.
What Is...
88% of KY schools use unhealthy food to reward
student behavior and academic performance.
What Could Be...
Reward systems other than food could be used.
Healthy eating behaviors could be practiced
consistently throughout the school, not just
preached.
What we’ll cover
 Vending in Schools
 Soft Drink Sales in Schools:
Exclusive Pouring Rights Contracts
 Milk Vending Machines
 Food Used As Rewards in School
Vending Machines in Schools
Competitive Foods:
Foods that are sold in competition with school
lunch and breakfast program
vending machines
school stores
Why Competitive Foods
Are of Concern
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Are commonly foods that can contribute to
health problems
Stigmatize participation in school meals
program
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Affects viability of school meals programs
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Sends students a mixed message
The only regulation the USDA has been
able to establish regarding competitive
food sales is:
Prohibit the sale of Foods of Minimum
Nutritional Value from being sold in food
service area during meal periods.
Foods of Minimal Nutritional Value
(FMNV)
Provide Less Than 5%
of RDA for Key Nutrients
FMNV Include:
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soft drinks
ices
gum
candy made predominantly from sugar –
jellybeans, hard candy
FMNV does not include:
 potato chips & fried snacks
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chocolate candy
pastries
cookies/cakes
Policy of Minimal Nutritional Value
Any food can be sold on school
campus all day long outside of
cafeteria.
USDA regulations allow state agencies
and school food authorities to establish
rules to control sale of competitive food.
KY passed a regulation that
restricts the sale of competitive
food until 1/2 hour after close of
last lunch.
Take Action !
When you visit schools, check
to see if vending machines are on
before ½ hour after lunch is served.
Report to school food service
manager.
Jefferson County Board of Education voted to
request that the State Board of Education
grant them a waiver, allowing them to have
vending machines on all day in high schools if
products meet nutritional guidelines.
Other States Vending Regulations
California banned soda sales in elementary schools.
Los Angeles banned soft drink sales in all public schools
(elementary, middle and high) during school hours.
West Virginia and Florida prohibit sale of all competitive foods and
beverages in elementary schools.
West Virginia has detailed nutrition standards for competitive foods
sold in middle and high schools.
North Carolina requires that foods sold in schools must contribute to
nutritional well-being of child and and establishing good food habits.
Maine prohibits all food sales on school campuses during school
hours that aren’t a part of school meals.
Exclusive Pouring Rights Contracts
Soda companies and school districts or
schools enter into a contractual agreement
in which the districts or schools grant
exclusive sale rights to a particular soda
company.
In KY, 56% of schools have
exclusive pouring rights contracts.
Nationally, 47% of schools have
exclusive pouring rights contracts.
How much revenue are we
talking about?
LOTS!
Louisville Jefferson County
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$1.1 million profits
Lexington Fayette County
-
$275,000 annual commission
guarantee
California
1 time payments to distribute ranged from $55,000 to $ 1 million
Yearly payments $25,000 - $80,000
Items beverage contracts
may include:
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Large bonus payments
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Financial incentives for increased soda sales
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Advertising & promotion
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Limited school control over product selection
and machine placement
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1 – 10 year contracts
How to Improve Soft Drink Contracts in Schools
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Set school district policies that ensure students have more access to healthy beverages than
to unhealthy beverages.
Administer beverage contracts as part of the school district’s overall child nutrition program.
Widely publicize and solicit public comment before entering into beverage contracts at
individual schools and school districts.
Eliminate confidentiality clauses that prohibit school districts from sharing with the general
public all facts associated with their beverage contracts.
Eliminate school advertising and promotional events that promote unhealthy beverages.
Establish a committee of school personnel, students, parents and community health
professionals to evaluate and improve school district beverage policy.
Fund schools and student activities adequately so they do not have to rely on student soft
drink consumption to fund educational and extracurricular needs.
Handout
Alert!
Press Release from Coca-Cola
08/02:
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Supports adoption of non-exclusive contracts
with schools
Seeks to provide a wider and more nutritious
variety of beverages
Honors wishes of schools re: times of sales and
machine placement
Will put non-commercial signage on machines
Milk Machines
5-month vending study in high schools
Bottom line – Many students will choose milk
over other beverages if it is available when,
where & how they want it.
What Students Liked About Vended Milk
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Availability
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Attractive containers
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Variety of flavors
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Colder temperatures
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“High-end product” – considered “cool”
Issues to consider to get milk
machines in schools
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Machines
Product supplies
Stocking product
Where profits go
-school
-school food service
Handout
Alert!
If I Were Queen of
Vended Milk Sales
 8 ounce containers
 Less sweet formulation for flavored milks
 Recycled plastic or gabled cartons with
“cool” graphics
 1% or Less Fat
Food Used As Rewards
in Schools
88% of KY schools use food as rewards
Most common food rewards in KY schools
Pizza
Candy
Soft drinks
Ice cream
Advantages of Using Food
as Rewards
 Easy
 Inexpensive
 Short-term behavior changes
Disadvantages
 Foods commonly used as rewards can contribute
to health problems
 Food preferences for both sweet and non-sweet
snack foods increase significantly when food is
presented as a reward
 May interfere with learning to eat in response to
hunger and satiety cues
 May contribute to “disordered eating”
Alternatives to Food Rewards
Elementary school:
Privileges
School supplies
No homework
Teacher performs special skills (cart wheels, plays guitar, …)
Middle school:
Extra credit
Listen to music
Assemblies/Field trips
Computer time
High school:
Extra credit
Donated coupons (video store, CD’s, movie)
Drawings for donated prizes
Reduction in homework
Handout
Alert!
Schools are a microcosm of
the problems of America’s
current way of eating.
“Never doubt that a small group of
committed people can change the
world – indeed it is the only thing
that ever has.”
-Margaret Mead