Transcript Document
Who are we? • Established 2000 • MedicineChest launched April 2001 in GP surgeries throughout England, Scotland and Wales to promote self-diagnosis and role of pharmacist • On-line health information Selection of Partners and Clients Charity Partners Why website and Intranet? • Grow your business • Run your business • Promote your business Features and Benefits • • • • • • • • Own domain Search engine optimisation Customised for pharmacy Leaflets Offers Ease of use Maps Webmail Customer/Patient Registration • IMPORTANT • Risk assessors • Know your customers • Communicate with your customers • Add value Registration Process • In store • At home • Ongoing Kiosk • Consultation point • Registration point • Supports pharmacy assistants Alba Members Intranet • Messaging • Sales reports • Downloads • Forum • Swap shop Revenue • Albapharm share advertising and sponsorship revenue • Services • Vouchers • Affiliate partnerships • Appointments • • E-commerce The Future • E-commerce • Adding PMR data to HealthTracker • Prescriptions • Healthy living centres Appendix • strong relationships built up over ten years with NHS, all major pharma and health companies, charities and leading associations. Regular repeat advertising: GSK, Pfizer, Roche, Astra Zeneca, Boehringer Ingelheim, Abbott Laboratories, Novartis, Johnson & Johnson, Tesco, Kimberly Clark, Wyeth, Bayer, Shire, Sanofi, Actavis etc. • partnership agreements: Morrisons, Superdrug, Weldricks Medipharmacy Group, Clockwork Pharmacies, independents etc. Editorial • Authoritative and beyond reproach • Written to drive self-treatment at every appropriate opportunity • Written and approved exclusively for England and Wales and separately for Scotland • Health content has to be generated from accredited sources, referenced, regularly updated and reviewed (minimum of every 6 months and immediately following significant decisions). • Written by doctors/pharmacists in collaboration with the leading charities and support groups. • First class copyrighter then ‘stylises’ into layperson’s terms without altering medical accuracy. • Key contributors include; Health Promotion England, The Department of Health, British Medical Association, Health Development Agency, The Food Standards Agency, The British Nutrition Foundation etc. • HON compliant Editorial A – Z of conditions Common conditions Embarrassing conditions Healthier eating/diet Food intolerance Allergies Give up smoking Trying for a baby Pregnancy and birth New baby, new mum Toddlers Childhood vaccinations Men’s health Women’s health Over 60’s/seniors Skin Body & soul/wellbeing/relaxation Vitamins Travel health Sun protection Health calendar What to keep in a medicine cabinet Home first aid kit First aid Support groups Editorial Responsibility • • • • • Managing Editor - Colin Duncan BPharm PhD MRPharmS – see attached biographical summary Colin Duncan also responsible for continual monitoring of all content Fawz Farhan MRPharmS head pharmacist – lecturer in pharmacy at Kings College, consultant and contributor to Chemist & Druggist, author of training manuals for Boots, Lloyds, Numark etc. Head doctors – Dr Susan Livingstone and Dr Jane Livingstone, practising GP’s and leading authors of a number of successful family health books MedicineChest responsible for all content and indemnifies partners Indemnity and disclaimers approved by Charles Russell – top 50 full service City legal practice – leading pharmaceutical and pharmacy sector expertise Colin Duncan Biography • Colin Duncan BPharm PhD MRPharmS – biographical summary • Graduated with 1st class honours in pharmacy from the University of Wales, Cardiff in 1973 to where he returned in 1974, after preregistration training with Boots the Chemist, to take up a Science Research Council grant to study the effects of hypothermia on the responses of the heart, for which he was awarded a PhD in 1977. • Following his PhD, he lectured in autonomic and cardiovascular pharmacology at the University of Brighton, School of Pharmacy and Biomolecular Sciences between 1977 and 1979, before joining Haymarket Publishing as Editor of MIMS. • In his 28 year tenure at Haymarket, he held the positions of Editor of MIMS, Publisher of MIMS, Editorial Director of Monthly Prescribing Reference, Director of Haymarket Medical Publications, Editor of OTC Index and Pharmaceutical Advisor to Medical Imprint being directly responsible for the editorial success of MIMS, the launch of OTC Index (the first guide to OTC medicines in the UK) and the launch of Monthly Prescribing Reference (the American version of MIMS). Effectiveness This can be measured in terms of: • • • • • • • • Time spent per visitor Page views generated per visitor and per monthly unique visitors The amount of repeat visitors Click streams from health information pages resulting in online sales or offer downloads redeemed in-store Sponsorship revenues Customer registrations Increase of in-store pharmacy product and testing sales from driving customers back more often Number of health information pages and leaflets downloaded HealthTracker • Customers can take simple disease risk assessors and record key risk measurements such as bmi, waist:hip, HDL:LDL, blood pressure, blood glucose, heart disease, allergies, skin cancer etc. • Identifies causes, lifestyle factors that affect condition, tracks how key indicators improve or worsen over time • Gives simple recommendations which will drive further use of pharmacy enhanced and professional services • • Customers register own details or can be done in-store Customers can also register dependents or as carers under their contact details • Can record contact details, smoking, due date, hrt, contraceptive pill info, family history, chronic conditions, drug allergies etc. • Customer databases can be searched through any combination of fields and email sent through simple built in crm system. • Provides foundation for online sales promotion tools eg. customised healthy eating shopping baskets, prepacked shopping baskets etc.