Transcript Slide 1

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DCC Tim Madgwick
North Yorkshire Police
ACPO Lead for Motorcycling
Realising the Motorcycle Opportunity An ACPO and MCIA Motorcycle Safety
Framework
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Key Agencies
Department
for Transport
Transport for
London
Driver & Vehicle
Standards Agency
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Why do we need a safety
framework?
331 motorcyclists
killed in 2013
‘SMIDSY’ – too many
motorcyclists killed or
injured at junctions
Nearly 5000
motorcyclists seriously
injured
An emerging slow-down in
casualty reduction
Motorcyclists = 1% of
total road traffic, but 19%
of all road user deaths
Further work
required on
road safety
initiatives and
positive
approach to
motorcycle
integration
within wider
transport
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Aims
Reduce the number
of motorcyclists
killed or seriously
injured on the roads
More
engagement
with rider
groups.
Errant behaviour –
positively change
through education as
the primary option
Change of attitude
towards motorcyclists –
recognise they are a
valuable part of the
transport mix
Improve the
standard of
motorcycle
training
Educate drivers
to be aware of
bikes – Think!
Create a balance with
cycling and a more
mature approach to
ptw safety
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What does the research say?
More Motorcycles – Safer Roads
More motorcycles
Better road users
Better road users
Reduction in casualties
More congestion
Modal shift to motorcycle
More motorcycle usage
Better road users
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Theme 1 – Road User Awareness
• Lessons re safe road use from an earlier age.
We learn to swim…….
• Theory test in schools after compulsory road user education
• More balanced public information re safety statistics
• Recognition by Government of Motorcycling as legitimate
transport
• A safer, less vulnerable road environment for motorcycles
• Do riders make better car drivers?
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Theme 2 – Educate to Deliver
• ACPO Motorcycle Safety Strategy – Education is key
message.
• Motorcycling week of action - 30th Mar - 5th Apr 2015
• Motorcycle Safety Plan – Toolkit for Police Forces (March
2015)
• Promote the use of RIDE Scheme
• Develop speed awareness course tailored for motorcycles
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Theme 2 – Continued
• Improve quality of pre and post test training – raise
standards of riding
• Improve CBT and learner rider safety
• Establish motorcycle community support for aims
• Secure BikeSafe’s position as best practice in rider
assessment
• Improved safety messaging – all road users
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Theme 3 – Motorcycles as a Practical
Solution
• Helps reduce traffic congestion and pollution
• Improve transport efficiency and economy
• Address long-held institutional attitudes about
motorcycles
• Create better policy to help improve motorcycle rider
safety
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Theme 4 – Unlocking the Benefits of
Motorcycling
• Improve range of transport mobility options for the public
• Increase uptake of motorcycles as lower congesting and
CO2 polluting vehicles
• Look at incentives for ultra low emission vehicles
• Motorcycle to work scheme proposal
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Theme 5 – Better Motorcycle Industry
Engagement in Society
• Greater public and governmental confidence to
motorcycling and the industry
• Generate new markets with commuter riding as its
founding basis
• Continue product improvements in both safety and
consumer usability
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Theme 6 – Partnership with Cycling
• To create full working partnership with cycling
• Improve citizen mobility choice
• To reduce conflict between cyclists and motorcyclists
• To make progress in shared areas of interest
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ACPO Motorcycle Safety Plan
Toolkit for Police Forces to use with partners to make
motorcycling safer
Spring 2015
Key areas (to include good practise):
Education
Intelligence-led Enforcement
Promote use of RIDE and BikeSafe
Improved use of media
Different Partnership working (dealers,
rider groups, media)
Cross-border working
Use of plain vehicles
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Any Questions?
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