Transcript No Slide Title

eBusiness: The Introduction
Change The Way You Compete
Ezekiel A. Setiawan
April 15, 1999 - Thur.
INDOSATnet
Opportunities
• FedEx : 54 million transaction /day (2.5m packager
over 211 countries daily)
• Amazon.com (Internet bookstore):
$148m revenue in 1997 (825% from 1996)
• DELL: 400k visitors/week - $5m/day revenue
• Yahoo: 30m visitors/week on Yahoo
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Opportunities
Global Web Generated Rev.
Source: Active Media Report 1997
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Opportunities
• E-Commerce : Global
- Business to Business :
US$ 600M (96) -- US$ 62 -160B (2000)
- Business to Consumer:
US$ 530M (96) -- US$ 7B (2000)
(source: Forrester)
• E-Commerce : Asia Pasific
: 15% Global Market
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Opportunities
Internet Connection - Indonesia
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
-
1997
1998
1999
2000
2001
2002
2003
2004
2005
PC Dedicated
20,480
30,188
37,950
59,771
113,964
170,124
257,076
385,584
549,042
PC Dial Up
70,000
90,563
113,850
139,466
170,946
207,929
257,076
315,478
366,028
PC Dial Up
PC Dedicated
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World Wide Business Methods
Pre-80s
Letters & Telex
80s - Now
Telephone & Fax
Next: Present and Future
The PC & Internet (eBusiness)
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eBusiness:
What Does It Really Mean ?
“Conducting business over Internet”
>
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Removal of time and geographic barriers.
Reduced costs and time saving.
Increase services
Competitive edge
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Two Parts of eBusiness
E-Marketing
E-Sales
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eMarketing (Internet Marketing)
1.
2.
3.
4.
5.
6.
Brand building.
Direct marketing.
Online sales.
Customer support.
Market research.
Content publishing/service.
The Six Online ROI Models, Bob Heyman & Keith Schaefer
Net Result: Web Marketing That Works: Return On Investment,
Hayden Books, http://www.usweb.com
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Using the Web for Business
% Using Web for That Function
0
10
20
30
40
50
60
70
Sales
Customer Service
Vendor Support
Purchasing
Internal Communication
Publishing
Research
Collaboration
Gathering Info
Source: US Department of Commerce
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Hits on www.intel.com
Purpose
Brand & Product
Press Relations
Developers
Channel
Support
Hits
14M Hits/Month
900K H/M
5.6M H/M
600K H/M
1.4M H/M
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4 Stages of eBusiness
Stage 1
Stage 2
Stage 3
Stage 4
Buy
PC
Get
Connected
Build
Website
eCommerce
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Stage 1 of eBusiness
Stage 1
Buy a PC
• Word
Processing
• Accounting
• Presentation
• Desktop
Publishing
• Design &
Authoring
Benefits;
• Save time
• Save money
• Be more productive
• Compete more effectively
Activities;
• Manage finances
• Manage inventory
• Create marketing materials
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Stage 2 of eBusiness
Get
Connected
Benefits;
• Improve coordination
• Improve communication
• Improve productivity
ISP;
• Dial Up
• Dedicated
Internal Activities;
• File sharing
• Print sharing
Modem
Phone Line
PC
External Activities;
• eMail
• Internet Access
Stage 2
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PC Dial Up Connection
ISP
Internet
Line Telp.
Modem
PC
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LAN Dial Up Connection
Modem
Internet
ISP
Server/
I-Station
HUB
PC1
Printer
PC3
PC2
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Stage 3 of eBusiness
Stage 3
Build
Website
• Web Space/
Hosting
• Web Design
& Production
• Web
Advertising
Benefits;
• Share info with existing customers
• Attract new customers
• Provide information 24x7
Activities;
• Build a web site
• Link to other sites
• On-line advertising
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Melia Purosani Website, http://www.meliapurosani.co.id
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INDOSATnet Website, http://www.indosat.net.id
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Stage 4 of eBusiness
Stage 4
eCommerce
Mall i-2
(Indonesia
Interactive)
Benefits;
• Save time
• Save money
• Conduct business globally
• Compete more effectively
Activities;
• Conduct e-transaction with customers
• Conduct e-transaction with suppliers
www.i-2.co.id
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Mall i-2: Gramedia, http://www.i-2.co.id/mall
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Why eBusiness ?
• Save time
• Save money
• Compete more effectively
– attract new customers
– better serve existing customer
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Terima kasih,
Informasi & konsultasi silakan
hubungi kami:
INDOSATnet R. N. Yogyakarta
Jl. Dr. Wahidin Sudirahusada 21
Telp. 0274 519565
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