Transcript The Evolving Web: Keeping Up With Your Patrons

Getting Faculty to Web 2.0
and Web 3.0
Patrick Davison, Tiana French and
Steve Stone
November 11, 2007
(with slides from Brad Marcum [EKU] and Kandace
Rogers [Sullivan])
Web 2.0
Web 1.0
Web 2.0
DoubleClick
-->
Ofoto
-->
Akamai
-->
mp3.com
-->
Britannica Online
-->
personal websites
-->
Evite
-->
domain name speculation -->
page views
-->
screen scraping
-->
Publishing
-->
content management systems -->
directories (taxonomy) -->
Stickiness
-->
Google AdSense
Flickr
BitTorrent
Napster
Wikipedia
blogging
upcoming.org and EVDB
search engine optimization
cost per click
web services
participation
wikis
tagging ("folksonomy")
syndication
From Tim O’Reilly’s ‘What is Web 2.0’on O’ReillyNet, 9/30/2005;
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=1
Web 2.0 (again)
•
Web 2.0 is an term referring to the ongoing transition to a full participatory Web, with
participation including both humans and machines. Web 2.0 is characterized by the
following themes:
•
The Read/Write Web: In which the Web is seen as a two-way medium, where people
are both readers and writers. The main catalyst for this is social software, allowing
communication and collaboration between two or more people.
•
The Web as Platform: In which the Web is seen as a programming platform upon
which developers create software applications (*like Writely—have you seen it yet?).
The main catalyst for this is Application Programming Interfaces, or APIs, allowing
communication between two or more software applications.
•
Constantly changing and evolving—and always will
From Joshua Porter’s Introduction to Web 2.0, 2006; http://www.squidoo.com/introtoweb20
Social Networking: MySpace and
Facebook
MySpace
Professor at Texas Tech:
Wesley, continued
Former BCTC Student:
What One Librarian is Doing
• Bennington’s Crossett Library—librarian
looks at students’ Favorites list for books
and movies in MySpace. If the library
doesn’t own the titles, she’ll order and
send a message to the student telling
them she’s ordered the title(s) for the
library
See: meredith.wolfwater.com
Facebook
• One librarian found that Facebook gets “about
the same usage by our students as our
university portal” (maisonbisson.com/blog/post/11115)
• Educause states that 80-90% of US college
students have a Facebook profile
(http://www.educause.edu/ir/library/pdf/ELI7025.pdf)
• Must be Friends before you can view any profile
(much stricter privacy policy)
• Applications aren’t necessarily, or even
primarily, written by Facebook
Steve’s Profile
Steve, continued
Applications
Not quite MySpace or Facebook,
but…: Medieval Space (Richard III)
(originally, it looked like this)
[from: http://burchi501.files.wordpress.com/2007/02/4kjikc.jpeg]
MySpace and Facebook for You
• Not just a static page
• Use these as ways to reach out to students: this
is where your students are
• Make your pages useable—if you want students
to use this as a means of contact, make sure it’s
easy and accessible to do so. If you want them
to check blog postings, make sure they can.
Why?
• “By opening itself to virtually anyone, Facebook has
become a model for how communities—of learners, of
workers, of any group with a common interest—can
come together, define standards for interaction, and
collaboratively create an environment that suits the
needs of the members.”
• For many, a central part of the college years is “learning
to be”—experimenting with different personas, engaging
with a variety of groups, and developing a set of core
values. By allowing users a range of tools to negotiate
and inhabit online networks, Facebook and sites like it
can be an important part of this developmental process.”
(http://www.educause.edu/ir/library/pdf/ELI7025.pdf)
Join our Facebook group!
http://kctcs.facebook.com/group.php?gid=6858064615
Del.icio.us
A social bookmarking service
Wikipedia defines Social Bookmarking as: “… a web
based service, where shared lists of user-created
internet bookmarks are displayed.”
Some Background
• How long has it been
around?
Founded by Joshua
Schachter in late 2003,
bought by Yahoo in Dec.
2005 for $15-30 million
(Rethlefsen, 2006)
• How many (and who)
uses it?
Traffic reached 100,000
posts per week in April
2006
How does it Work?
• Non- Hierarchical keyword categorization
• No controlled vocabulary
• Users “tag” their bookmarks with keywords
they choose themselves
• All tags are PUBLIC, viewable and
searchable by default – No expectation of
privacy (but you can set to private)
Some Common Uses for
Del.icio.us
• Storing bookmarks online so they can be accessed from
any internet connect computer
• Consolidating bookmark collections to eliminate the
confusion of attempting to locate bookmarks stored on
multiple computers
• Personal interests – shopping, vacations, hobbies, etc.
• Academic Pursuits – keeping track of online source
materials in one protected location
• Sharing – Bookmarks are public
• Expertise Mining – all bookmarks on del.icio.us have
been chosen by a human being. Exploring the results of
their previous searches is a great labor saver
Some Advantages
•
•
•
•
•
•
•
•
Easy to learn and use
Web based
Searchable
Facilitates the development of communities of interest and expertise
– can see who else is interested in your “topic” and the sites they
have bookmarked.
Semantically classified tags – tags are chosen by human beings
who understand the content and rank the bookmarks by their
perceived utility as opposed to search engine algorithms used by
internet search engines
Excellent way to locate “communities of expertise”
“Bundling” – The ability to group related tags under a category
heading chosen by the user
Metcalfe’s Law (or Network Effect) - The value of a service
increases proportionally with the number of users.
Disadvantages
• No controlled vocabulary! -- Lack of
precision
• Most social bookmark applications are
relatively new
• Changes quickly – new features are added
all the time, so it can be challenging to
keep up to date
How does Del.icio.us Fit
in the Classroom?
• Useful for creating web-based
bibliographies
• Create your own taxonomies
• Trend spotting
• Exploratory research
• Sharing tags with students to facilitate
active learning
Web Sites of Interest
• Del.icio.us website: http://del.icio.us/
• “The Several Habits of Wildly Successful del.icio.us
Users”.
http://slackermanager.com/2005/12/the_several_hab.ht
ml
• Us.ef.ul A beginner's guide to The Next Big Thing
http://www.beelerspace.com/index.php?p=890
• Interview with Joshua Schachter :
http://www.podtech.net/technology/1030
• The Del.icio.us blog: http://blog.del.icio.us/
• del.icio.us A-to-Z by Functions : All 150+ hacks:
http://www.econsultant.com/delicious-byfunction/index.html
References
• Etches-Johnson, Amanda. "The Brave New World of
Social Bookmarking: Everything You Always Wanted
to KNow but Were Too Afraid to Ask." Feliciter 52
Issue, no2, 2006: 56-58.
• Rethlefsen, Melissa. "Product Pipeline." Library
Journal Net Connect Summer 2006 Supp.: 16-17.
• Fichter, Darlene. "Tools for Finding Things Again."
Online 28 no5 2004: 52-56.
• Wikipedia. http://en.wikipedia.org/wiki/Del.icio.us .
Retrieved September 5, 2006.
Flickr – beyond sharing
pictures
Set up a flickr.com account
•
•
•
•
Upload your pictures
“Tag” them with descriptors
Annotate pictures if you like
Are there library uses?
• Can share
with people
around the
world
• Can put
captions on
(and more)
• Can see
who
uploaded
• Can apply
tags
So, we can search on tags
Anyone know what will come up
if we search for “PFK”?
“Poulet Frit Kentucky” of course
• Can
highlight
areas of
pictures
to create
floating
notes
• Can
comment
on other
people’s
pictures
• Can
create
sets of
pictures
• Doesn’t have to
be a picture,
per se
• Here someone
has annotated
a real map of
Seattle with
Grey’s Anatomy
locations
• Screen shots
for BI purposes
could work, too
• Or take a
picture of
your
whiteboard
when you
are done
with the
meeting?
(and
annotate
it?)
• Or
share
your
power
point
slides
(and
links to
your
blog)
Second Life
• What is Second Life?
• The Electric Sheep Company OnRez
Viewer promises a simplified interface.
Implications for education?
Learning styles
• Auditory learning occurs through hearing the spoken word.
• Kinesthetic learning occurs through doing, touching and
interacting.
• Visual learning occurs through images, demonstrations and
body language.
In such models, the term multi-modal describes people who have
more than one strong learning style.
Second Life may not work for every student, but neither does CMS
or lecture. It will not replace these other modes of instruction;
rather Second Life will compliment them.
Cons
• steep learning curve for non-gamers
• sexually oriented regions
• technical difficulties – software crashes, requires high
bandwidth and powerful computers
• Where can you learn more?
RSS =
Really Simple Syndication - RSS 2.0
RDF (Resource Description Framework) Site Summary - RSS 1.0 and RSS 0.90
Rich Site Summary - RSS 0.91
We are really just talking about FEEDS
How does RSS work?
Syndication is where a section of a website is made available
for other sites to utilize.
XML (Extensible Markup Language) is a general-purpose
markup language which allows the user to define their own
tags to facilitate the sharing of structured data across the web.
Aggregators are client software which gather and organize
syndicated web content.
RSS
Web 2.0 is evolving rapidly.
RSS is an essential tool for
keeping up with the changes!
Web 3.0
What does it mean?
Thanks—
This important discussion obviously needs to
continue…why not in our Facebook group?
http://kctcs.facebook.com/group.php?gid=6858064
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