Transcript Slide 1
EU-CHINA CO-OPERATION IN PRACTICE: The year ahead for IPR2 Ms Tamryn Barker, IPR2 Public Affairs Officer 1 IPR2 VISIBILITY STRATEGY (i) Overall objectives: • To ensure consistent flow of information and targeted dissemination of results to stakeholders. • To contribute to the effectiveness of the project (more awareness reinforces political support and attracts higher quality technical expertise to project activities). IPR2 VISIBILITY STRATEGY (ii) Specific objectives: • Provide timely delivery of results: keeping stakeholders systematically well informed. • Maximise use of information delivery channels: close cooperation with the EC Delegation, EUCCC, the IPR Working Group and other IPR initiatives . • Easily accessible information and activity documentation: freely available on the web site (presentations, speeches, training materials, guidelines etc). • Equally address both Chinese and European stakeholders: provision of bi-lingual information. IPR2 VISIBILITY STRATEGY (iii) Expected results: • Trusting relationship between project and stakeholders, ideas solicited, proposals generated and continuing contribution of high-level expertise to project activities. • Positioning of project as the EU’s most reliable and visible reference for what is happening on-the-ground on IPR in China. • Reinforcement of EC’s, EPO, Member States’ and OHIM’s credibility and commitment in addressing IPR in a priority country (China). • Consistent messaging and orientation that univocally support's the EC's cooperative approach in IP. KEY MESSAGES (i) Relay messages via stakeholder networks: • IPR2 is an EU-China partnership project: both sides prioritise IPR enforcement in the context of the trade relationship. • IPR2 is the EU’s primary technical assistance project for IPR, works alongside other IPR initiatives for greater impact. • IPR2 provides a comprehensive framework of technical assistance to target the reliability, efficiency and accessibility of the IP protection system, to establish a sustainable environment for effective IPR enforcement in China. • IPR2 is preparing the ground for longterm and sustainable progress on IPR 5 in China. KEY MESSAGES (ii) Relay messages via stakeholder networks: • Europe is committed to efforts to strengthen China’s environment for innovation. • Improvements in the effectiveness of enforcement of IPRs are expected but acknowledged that qualitatively will be difficult to determine. • IPR2 aims to drive a more open exchange of information and knowledge on IP systems between Europe and China. • IPR2 aims to benefit both European and Chinese companies. The current level of IPR enforcement in China does not help European nor Chinese industry. 6 IPR2 STAKEHOLDERS (i) Europe & China: • Chinese Beneficiaries (IP authorities: policy- and decisionmakers at central and provincial level) • EC Delegation to China • European Commission (DG TRADE, RELEX, AIDCO, ENTR, MARKT, TAXUD, OLAF, COMP, AGRI, INFSO) • Member State (IP) authorities and OHIM • EU Member State embassies in Beijing (Trade Counsellors) and other donors (US, Japan) • Representatives and networks of industry in Europe and China • Industry (right holders) in Europe & China IPR2 STAKEHOLDERS (ii) Europe & China: • EU Chamber of Commerce in China (EUCCC) • IPR Working Group in China • European and Chinese news media (specialist and general) including newspapers, technical journals, IP journals, web sites etc. • Wider community, including consumer groups, nongovernmental organisations and associations (e.g. student law groups, bar chambers, police and customs’ schools, chambers of commerce, industry associations). IPR2 COMMUNICATION TOOLS (i) • Primary information tool is the IPR2 (bilingual) web site www.ipr2.org (Members login, Document Centre, Newsroom). • Monthly eNEws to general stakeholder base (to commence at the start of AWP). • Newsletter (‘IPR2 Brief’) issued quarterly by email to general stakeholder base (to commence at the end of the 2Q 2008). • Brief Activity Reports, key results for each activity for specificinterest stakeholders. IPR2 COMMUNICATION TOOLS (ii) • High-profile symposia on IP issues for general stakeholder base (eg. enforcement strategy) where possible held alongside a major event (e.g. EU-China Business Summit). • STE to build into their assignment presentations to different audiences beyond their specific task. • Shared media, visibility and information opportunities in China and Europe with MS, China SME IPR Helpdesk, EC Delegation, EU-China Trade Project etc. OTHER IPR INITIATIVES China IPR SME Helpdesk: • IPR2 co-operates closely with this new DG Enterprise & Industry initiative. • Aims to support European SMEs with free information, training and first-line advice about protecting and enforcing their intellectual property rights in China. • European SMEs or SME representative bodies are encouraged to contact the Helpdesk directly: – www.china-IPRhelpdesk.eu – [email protected] ROADMAPS FOR COMPANIES • Aims to provide European and Chinese companies with up-to-date information on how to protect their intellectual capital in Europe and in China. IPR2 OFFICE Open to visitors: C1505, Yonghe Plaza No. 28, An Ding Men Dong Da Jie Dongcheng District, Beijing CHINA 100007 Tel: +86 10 8400 0756 I Fax: +86 10 6409 7984 Email: [email protected] I Web: www.ipr2.org • Meet with the Project long-term experts – Carlo Pandolfi (Team Leader), Andreas Obst, Benoit Misonne • Office as a meeting point when in China for IPR-related issues.